2(X)IST New York City Watch Review

2(X)IST New York City Watch Review

2(X)IST New York City Watch Review   wrist time watch reviews

It has probably been about a year now since I first heard the news that underwear maker 2(X)IST was about to release a wristwatch. The announcement did make me do a double take. I thought, “what’s next, is Fruit of the Loom going to make a line of shotguns?” 2(X)IST was actually serious about it and wanted to not only have a watch, but one that would be unique and have wide appeal. Someday I’d love to hear the inside story. What really caught my attention though was who designed the watch. Called the New York City, the 2(X)IST watch collection was dreamed up by Jason Wilbur, the same guy behind the Devon Tread 1. Now that was interesting.

2(X)IST wanted the New York City watch to be affordable. At under $500 some argue that it is expensive for what it is, but I found the collection of eight initial pieces to be fun, and appealing for the right people. Perhaps traditional watch lovers will not be drawn to the boy-hero looks and large plastic case (on some models), but they are interesting, bold, and anything but ‘follow the leader’ when it comes to their concept.

2(X)IST New York City Watch Review   wrist time watch reviews

I wanted to include a picture of one of 2(X)IST’s more common products in this review so you could compare the watch with the underwear. After spending a few minutes on Google and 2(X)IST’s own website, I quickly abandoned that idea. Not that there is anything wrong (in theory I guess) with male models whose entire torsos have been waxed , but when viewing ‘watch porn’ I don’t think people want to mix that with similar imagery… intended for a totally different audience. Let’s just say that 2(X)IST watches seem to have little in common with their “male intimates” clothing products.

This is clearly 2(X)IST’s first foray into watches, and I think they are off to a good start. Though some little mistakes, especially in terms of packaging are apparent. You may notice little pieces of black lint on the trio of watches we received for review. That is from the faux-velvet interior of the boxes that is a terrible complement to silicon or plastic. The metal-cased New York City watches fare better, but imagine getting one of those lovely all-white models, only to remove it from the packaging with stubborn pieces of black link stuck all over it. Sure you can rinse the watch off, but no one wants to do that. I’d attack the watch with one of those compressed air blowers to clean it most likely. There is also the matter of the 3D glasses that came in one of the boxes. I still don’t know what those are for, but I really hope it isn’t for viewing more pictures of dudes wearing underwear.

2(X)IST New York City Watch Review   wrist time watch reviews

2(X)IST New York City Watch Review   wrist time watch reviews

One element of the watch that does coincide with the underwear is the strap. Like the waistband on the briefs, you have a large “2(X)IST” logo on the (thankfully) inner side of the silicon strap. Aside from that, this is a unique experience. The case design takes the most inspiration from Linde Werdelin actually, notably the Spidolite (you can see our review here). We like it when interesting boutique brands get “homaged” as opposed to the big guys. This isn’t exactly a budget way of wearing a Linde Werdelin, but it is sort of close.

The New York City watch is 44mm wide but wears larger thanks to the large crown guard and wide, long lugs. I’d say if your wrists are 6.75 inches or under you may want to try one on first before buying to ensure the lugs don’t jut out past the edge of your wrists. Like the Linde Werdelin Spidolite, the New York City watch has a lot of case skeletonization, and a bit of that in the bezel. It makes for a cool look, and in terms of style, there is something to be said about it working better in an inexpensive watch as you may not want to wear something like this on a daily basis.

2(X)IST New York City Watch Review   wrist time watch reviews

17 comments
ShakD
ShakD

Slick and robust type of watch. That's what I'm talking about! Amazing! I wonder how heavy it feels?


ShakD

mcv1973a
mcv1973a

As someone who collects firearms as well as watches, I would totally buy a shotgun made by Fruit Of The Loom.

This thing, though? Better to shove my man bits into a Salad Shooter and pull the trigger than wear one.

MarkCarson
MarkCarson

Linde Werdelin case with Nautica NMX Transparent Watch see thru stuff.

The metal case does not look that bad but the same case in plastic looks like, well, plastic. Especially bad in white.

Why is it that so many watch brands have not figured out that human wrists are not flat, yet they still make cases where the strap attachment points are on a flat plane with the case back. Not that all angled lugs are done well either. But come on, they could have curved the bottom of the case and then the 'wears large' issue would mostly be solved.

And for $500 I don't think I want a plastic dial. 

Maybe if you were born in '93 this watch would be the one for you.

nateb123
nateb123

Some people take these fashion watches far too seriously.  You don't nitpick a pop song as though it were a symphony.

I'm actually pretty impressed.  Linde Werdelin would never compromise their brand by making a cheap quartz but their styling would be a hit with the Diesel/Nixon crowd.  The build quality and finishing look good for the price range so I fail to see why this doesn't make sense at a few hundred bucks.  The only stumbling block is the branding.  Why not launch a new brand rather than put an underwear logo on it?

bichondaddy
bichondaddy

They look like they've been made to be sold on home shopping TV channels.....

jmsherer21
jmsherer21

LOL "Futuristic Vampire Coffin"  I was rolling.  Enjoyed the review, I think you nailed it (not the coffin).  

CG
CG

To Be or Not 2(X)ist! Funny hipster silliness. Didn't think hipsters wore underwear. That white one would go over well at John Water's hair salon. It's plain awful.

koulouratzis
koulouratzis

hi there..You can please  name the song that plays at the beginning of video??

btw great watch but the price is to higt

SuperStrapper
SuperStrapper

I'd sooner buy a new line of underwear made by a noted watchmaker than the other way around. 

trj66
trj66

A shameless rip-off of Linde Werdelin, not just a "homage". Fail!

Lesthepom
Lesthepom

If you want a watch with a bit of wrist presence this would probably be the one to get I'm with Ariel go the metal plastic at this price ?? If you want a good plastic watch just look at Swatch and get 2 or 3 for a first attempt it looks like they've dun well

MID
MID

@Kris C LOL. Really.  I laughed for a solid half hour when I read your post.  I kept think of the taglines.  "You never actually own Patek Philipe briefs.  You merely look after them for the next generation."  "Breitling:  Instruments for Professionals."  I suppose the fly would become the "escapement."  Gives new meaning to "movement" and "adjustment."  Sorry.  I know some of this is plain silly, but I'm still giggling.

Ulysses31
Ulysses31

@aBlogtoWatch@Ulysses31It was just too good to keep to myself.  I mean c'mon - this watch will "Lead the look of the World" - how can you resist putting down a deposit right away?