New Watch Brand Arc-Tic Out Of Iceland

New Watch Brand Arc-Tic Out Of Iceland

New Watch Brand Arc Tic Out Of Iceland   watch releases

If you were to pinpoint a brand that you'd associate with Iceland, it would likely be the JS Watch Company, who have been creating luxury watches since 2005.  Today we're bringing you word of the latest Icelandic watch company, ARC-TIC Iceland - which just happens to be brought to you by the same people.

ARC-TIC shares more than just a country with JS Watch Co - they're actually sister brands. While JS focuses more on refined and high-end pieces, ARC-TIC will be looking to target the outdoors sports market, with designs (and specs) to accommodate those demands. Their intro promotional campaign in Iceland involved a guy in an astronaut suit walking around engaging in guerrilla marketing.

New Watch Brand Arc Tic Out Of Iceland   watch releases

New Watch Brand Arc Tic Out Of Iceland   watch releases

Why the ARC-TIC name? The first bit of that is actually pretty obvious - Iceland has the Arctic circle running through it, so it was a natural name to pick up. The hyphenated tic is specifically to call to mind the ticking sound you'd pick up from a clock or watch. Subtle, but I like it.

9 comments
SuperStrapper
SuperStrapper

Not awful, and while the sticker is not bad, is this the flashy sports watch people are going to pick? I would think that if someone wanted a bright orange or yellow (etc) sports watch, they would find something in the g-shock lineup at less than 1/4 the cost, with 100x the functionality. I think this would have been better done a little more reserved - gentler use of colour, etc. 

spiceballs
spiceballs

Pretty good in my view.  Nice layout, depth, legibility, balanced color interest, good lume, reasonable size & price (for swiss quartz) but would expect a (metal) bracelet.  I do wish more companies could get into the solar/eco quartz design that Seiko/Citizen have, and do away with annoying battery replacement every 2 to 3 years.

Panagiotis
Panagiotis

Comeoooooonnnnnnn! Not the planet ocean hands.... of all the things one could lift off the Omegas, they had to pick the P.O. hands??

Ulysses31
Ulysses31

Love the case back.  It's a bit too funky and colourful for me, doesn't look like an expensive watch but i'm sure it's of excellent quality.  I don't think the hands suit the modern design very well.

nateb123
nateb123

Too bad they only have the one design but it's pretty good looking (though I'm surprised the GMT and date discs aren't black).  Glad to see it's got some quality in being DLC stainless too (I feared it was plastic at first).

Smart business model to have just different coloured strap inserts and flange rings.  They should have real success with that level of standardization.

JonnyD
JonnyD

@Ulysses31  

It's great to see a map of Iceland alright. I also like the concept of IMT. I hadn't realised they do not participate in day light savings. Learn something new.............

MarkCarson
MarkCarson

@nateb123 Umm, I think the article said the case was Black PVD, not DLC (which is more costly to produce).

Ulysses31
Ulysses31

@JonnyD @Ulysses31 For me it's not so much that it's Iceland, but it just looks cool with that intricate engraved look on black coated metal.

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