Adriano Valente AV-L001 Watch To Go With Your Lamborghini

Adriano Valente AV-L001 Watch To Go With Your Lamborghini

Adriano Valente AV L001 Watch To Go With Your Lamborghini   watch releases

Finally, a watch with a design as ostentatious as a Lamborghini - designed to go with your Lamborghini. New Italian watch brand Adriano Valente (did the name give it away?) has released their first watch called the AVL001. With tons of customization options, it is designed to go with the look of newer Lamborghini cars such as the Murcielago and Gallardo. It has a unique case design and (reportedly) exclusive in-house made movement. Note that their website music might give you brain seizure. Plus, even if you turn the music off on the site, it will inexplicably turn itself back on at some point and make you wonder if the ghost of a failed Milan night club is lurking in your computer to haunt you.

Adriano Valente AV L001 Watch To Go With Your Lamborghini   watch releases

First of all, Adriano Valente has no relationship with Lamborghini - these are quite unofficial watches of the cars. Adriano started the brand because he simply didn't find any existing watches out there with what he wanted. So the entire point of the brand is about customization. The first model for them is called the AV-L001 (AV-L001A). It has a very angular case that sits wider than taller on the wrist and boast several case material options. I am not sure of the dimensions however.

According to their website you can get the case in "Karbonyte" (apparently some mixture of carbon and titanium), AlTiCar (aluminum, titanium, and carbon), or forged magnesium. Not only that, but the colors of the case are basically infinitely customizable. They will match the case color to your car's color - any color. That also goes for dial and strap colors as well.

Adriano Valente AV L001 Watch To Go With Your Lamborghini   watch releases

Adriano Valente AV L001 Watch To Go With Your Lamborghini   watch releases

Detailing is interesting on the watch. It is meant to look like a Lambo's speedometer - and in that supercar gauge look they more or less succeeded. The case design does feel clearly modern Lamborhini inspired. My favorite detail is the crown. Not only can you customize it with different styles, but it is mean to almost perfectly resemble the wheel design, complete with tire and visible disc brake. The renders look good at least.

You'll either love or hate this watch over all. For me I think it is a fun piece in a wild over-the-top flamboyant Italian sort of way. Speaking of love or hate, I am not sure how I feel about the very prominent power reserve indicator - though it is interesting. Adriano Valente claims that the caliber Engine-001A automatic movement is built by them entirely from scratch. I can pretty much say that as a new brand this isn't possible. It does however look as though they have a unique movement plate and style produced for them. The chances that they produce all the little movement parts themselves are next to none. The movement is an automatic and has a jumping big date indicator, time, and power reserve indicator. You can order the caseback of the watch to be partially open or totally closed. How do you feel about the middle of the dial that is meant to look like the hex grill air intakes on the front of cars such as the Murcielago? Kinda cool.

Adriano Valente AV L001 Watch To Go With Your Lamborghini   watch releases

Adriano Valente AV L001 Watch To Go With Your Lamborghini   watch releases

Strap choices include rubber or Alcantara leather. Of course you choose all the color choices on that as well. An interesting note is that for an extra fee, Adriano Valente will let you "lock" a design. This means that the particular customized look you build won't be available to others. Good luck policing that.

Throw in scissor doors and headlamps and I might perk up a bit more to the price that starts at 32,500 Swiss Francs. In Adriano Valente's own words, "[you] can't enter a club or restaurant with [your] car. Give [yourself] an opportunity to carry its alter-ego on the wrist." So there you have it, a mini-me wrist Lambo for when the door is too small for a vehicle to enter. Go Italy!

17 comments
drmosta
drmosta

Mr. Adams,

 

Great Job showing integrity on this review. While it is certainly a cool looking sport/club watch, you seemed highly critical of the claims made and given that here we are in the first quarter of 2013 and the website never even launched, do you have any follow up or closure on the claims made by Valente, how the company ended up, or if there is even a avenue for purchase of the first runs?

 

Again, much respect on the review  chops.

Brandon
Brandon

First watch I can say I've seen that actually puts a VIN number on the back of their watch. Ugly watch but at least one newish idea

Acidrain
Acidrain

What a remarkable designs!! This watches are fabulous!!

Peter
Peter

One for the Hublot fans this, no doubt the advertising will be just as tastless, maybe Donald Trump beaten to a pulp instead of dear old Bernie.

On a more serious note though, the dial and hands need a complete redesign, the case is quite evocotave of the shape of the car and the straps ok but the childish elements such as the tire and alloy wheel for a crown as well as the Danger signs are terrible design.

Stubby hands, a minute track that doesn't go around the full face and that dire torsion bar across the face are just an epic fail of biblicle proportions!

I'd use the number font from a Breitling Super Ocean Abyss (1 to 12 - no one likes the 3,6,9 + minute combo - it always sucks balls), lengthen the hands, put the crown at 12 o'clock, slightly hide the power reserve with a numbered 3D chapter ring and just generally clean up all the over designed garbage . oh and if you want a shite looking bar covering the face, wrap it round the date or something.

Sort it out Adriano- its a freakin mess!

Erik Westerdahl
Erik Westerdahl

This watch was something of the worst I've seen in a very long time.

I get the intention of the designers, they want the watch to look like a Lamborghini. But you don't make something look like something else by just "copy/paste" design elements. This is something of the worst you can do. Cars is one thing, watches another. They tend to go well togheter, but this is because they keep their own design elements and traditions.

It's about the feeling of the watch, not the copy pasted design elements. This is why, for example, Tag Heuer Carrera watches is such a success. They feel exclusive. They feel traditional, and at the same time, they have some small design elements that reminds (not copy pasted) of the cars.

//Industrial designer

Johnny
Johnny

They might as well call this watch "The rich douchebag", because that's the only type of person who is going to even consider buying it.

"Danger", "Alter ego", "Engine", digital camo? Add "mid-life crisis" to the aforementioned name.

You'd have to pay me with the blood (pun?) of 70 virgins for me to even strap this on while I take a shit.

All that being said, its actually not that bad.

Ulysses
Ulysses

Does this watch come free with some sort of action figure? It looks toy-like. All the fancy movements and materials in the world can't make this thing look good i'm afraid. If you want admiring glances from the general public, this certainly isn't the kind of watch anyone would look at twice, and they'd probably laugh at you if you told them it cost you $35400. There are no other watches out there that look this good for less than that sum...right? A G-Shock is better, cheaper and more highly-respected with a similar aesthetic, despite not being made of premium materials that nobody can see or give a damn about.

kris c
kris c

It's just a pile of renderings, so all comments at this point are just speculation, but I kinda like it. The forged case of mixed media is really cool, and unique; even to the AP forged carbon. It does not always have to be tradition;enjoy at least the idea of breaking out of a mould, even if it never comes to reality. It's pretty easy to say to completely manufacture a movement when you don't have any to show off. Perhaps as they move closer to reality, it will come to light that ebauche modification is much more realistic. Time will tell, but I would be very interested in seeing an actual finished product.

I would certainly be much more interested in one of the watches than I would one of the cars.

shinytoys
shinytoys

How about a Lambo to go with my watch :)

MichaelG
MichaelG

I think I just threw up a little bit in my mouth. Gorgeous cars, can't say the same for these watches. My only hope is that Lamborghini doesn't endorse this.

Martin
Martin

They could have at least TRIED to make it look nice.

Eric
Eric

Is today April 1?

kris c
kris c

Lol. That's funny.

admin
admin

Hilarious guys. The commentary for this piece was highly amusing.

Greg
Greg

Haha, yeah, it is in the Mayan calendar, 1st April 2012..... Game over I reckon... Seriously though, why bother when it's just drawings and not even terribly attractive or convincing ones at that? No doubt we'll read a follow up piece a couple of months from now of Ariel drinking Spumante at their manufacture....... "ooh, with this fizzy pop you are really spoiling us!"

Eric
Eric

Say it ain't so, Ariel! Say it ain't so!!!!