Jefferson H. from Los Angeles, CA asks:
There are a lot of watch magazines out there. I'm not sure which is a good magazine to subscribe to. Which one would you recommend?
Ariel here, and I will speak plainly as myself. When I first got into watches, I bought a lot of watch magazines. I was eager to see new models and learn things I didn't know. I found the articles in a lot of US watch magazines to be a bit dry, and not very interesting. I later moved to the Internet because I was able to learn things a lot faster. Though for novices, watch magazines can still be a good route to learn stuff. Watch magazines (like many watch websites) are almost entirely funded by watch brand advertising and they prefer to be neutral or positive in their mostly informational coverage.
The US watch magazines that come to mind are: WatchTime, International Watch (iW). Watch Journal, Watch, and Revolution. There are probably others out there. Some are beautiful to look at, and if you need an offline watch source I wouldn't avoid them. Having said that, I'm not personally taking the time to read them, knowing what I know about watches, my exposure to the industry, and my level of expertise.
I hear that there are some excellent watch magazines out there in German and Japanese. Perhaps in other languages as well, but I can't read any of those. There is, however, one English language watch magazine out of Europe that I was really glad to discover. It is called "Watch Around," and the issues I have read were excellent. It is more about history and some of the industry as well as technical elements of the watch world, but it is educational and well-written. If I had to choose for myself it would that. For everyone else, it really just depends on what you are looking for.
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