Category: Auctions

Tags: , , , ,

Auction Watch: Sotheby’s April Auction Shows Tepid Results, But Doesn’t Lose Ground

Auction Watch: Sotheby’s April Auction Shows Tepid Results, But Doesn’t Lose Ground   auctions watch talk 2

The following timepiece auction analysis post is by Chris Meisenzahl. He is a long-time watch enthusiast and daily Speedmaster Pro wearer. He blogs at http://amateureconblog.blogspot.com/ [update 01-04-2013 - his blog moved to http://www.pretenseofknowledge.com/] and can be followed on Twitter at http://twitter.com/speedmaster.

On April 13th, 2011 Sotheby’s held its “Important Watches and Clocks” auction in New York. This auction offered a great number of items that are interesting for various reasons: antique clocks, dress watches, and some sporty models. Let’s take a look at a few of the pieces available.

Auction Watch: Sotheby’s April Auction Shows Tepid Results, But Doesn’t Lose Ground   auctions watch talk 2

After flipping through the list one of the first to catch my eye was lot #116, a 2005 Zenith from the Thierry Nataf era. The watch is a titanium automatic diver’s chronograph from 2005. Sometimes when I wonder if Nataf’s regime was real or a dream, I see a piece like this and remember. This piece interests me not because of the watch itself, per se. But rather to see how these Nataf-era pieces will hold up with respect to value. Think back to when Panerai split from Ferrari circa Spring 2010; at that point I recall seeing Ferrari/Panerai models at my local dealer steeply discounted. This Zenith was estimated at 3,000 - 5,000 USD, with the final hammer price being 5,313 USD, I’d say right on the mark. We will see how collectors view the Nataf-era Zeniths in the coming years.

[ As an aside, it seems like nearly every watch at auction is the property of a “distinguished gentleman.” Surely there’s a cad somewhere with good taste in watches. Auction Watch: Sotheby’s April Auction Shows Tepid Results, But Doesn’t Lose Ground   auctions watch talk 2 ]

Let's jump to lot #128, a Breguet Type XX chronograph from 1971. This is a traditional-looking manual-winding chronograph with three registers (goes to 12 hours), in stainless steel. While certainly more sporty than dressy, I have a soft spot for these Type XX chronos. This one was estimated at 7,000 - 9,000 USD and only sold for 6,875 USD. Slightly disappointing in my opinion. While not a Patek or rare Rolex, it's still a Breguet and a classic watch. There's definitely a bit of patina on the numerals and hands, so perhaps the condition of this specific watch had something to do with the final price?

Auction Watch: Sotheby’s April Auction Shows Tepid Results, But Doesn’t Lose Ground   auctions watch talk 2

The third watch of interest is lot #88, a Blancpain Fifty Fathoms from 2008. I love it when the original and quite rare Fifty Fathoms models appear now and then. Several years ago Blancpain reissued a modern and I think impressive variant of the classic watch that some say is more the original diver’s watch than the Rolex Submariner (a debate for another day elsewhere on aBlogToRead perhaps). While the basic Fifty Fathoms reissue is an impressive watch in its own right, this specific model (lot #88) takes it up a couple of notches. Not only is it in 18k white gold, the watch also has a one-minute tourbillon displayed through the dial. Definitely more than just a high-end dive watch, this is clearly a luxury piece. The estimate was 20,000–30,000 USD, with the watch ultimately going for 40,625 USD. Definitely an impressive showing.

While Patek and Rolex are usually draw the most attention, they are not the only names worth watching, or collecting. This small snapshot of the recent auction took a look at three of the hottest brands of the last decade: Zenith, Breguet, and Blancpain. Hopefully before we are well into the summer we can take a look some results and trends for Vacheron Constantin, Richard Mille, and Jaeger-LeCoultre.

About Ariel Adams

Owner & Editor-In-Chief of aBlogtoWatch (formerly known as aBlogtoRead.com) - the world's largest and most popular wrist watch blog. Ariel Adams also regularly contributes to other important media such as Forbes, Departures, Centurion, Tech Crunch, and more.

About the Author

, , , ,

5 comments
Chris
Chris

Wait, 40K for the FF is a good showing? Why was the estimate so low? I understand that a gold dive watch with a tourbillon is fundamentally kind of daffy, but that hasn't stopped a lot of collectors from buying them up as fast as they appear. Is proof that the tourbillon craze is well and truly ended?

Chris
Chris

Wait, 40K for the FF is a good showing? Why was the estimate so low? I understand that a gold dive watch with a tourbillon is fundamentally kind of daffy, but that hasn't stopped a lot of collectors from buying them up as fast as they appear. Is proof that the tourbillon craze is well and truly ended?

This comment has been deleted

Chris
Chris

I have a suspicion that they were looking at the number of large, look-at-me sports watches that had become must-haves for a certain type of guy and wanted a piece of that. Look at the AP ROOs, the Hublot Big Bang, the BP Fifty Fathoms, IWC BP, every Panerai, etc. A lot of these watches weren't particularly attractive, technologically advanced or even interesting, but they were big and easily recognizable. Nataf wanted to develop his own iconic watch for the brand that would get bought in droves and could be augmented with a dizzying number of special editions purchased at full MSRP from a network of new boutiques. If one of those Zeniths had caught on in a big way, Nataf could have spent his days cutting ribbons in front of super high-end boutiques in Gstaad and planning the next special edition with unique strap stitching and a price tag sporting an extra zero. Alas, his gamble failed.

witch watch
witch watch

Honestly what were Zenith thinking back then??

Chris
Chris

I have a suspicion that they were looking at the number of large, look-at-me sports watches that had become must-haves for a certain type of guy and wanted a piece of that. Look at the AP ROOs, the Hublot Big Bang, the BP Fifty Fathoms, IWC BP, every Panerai, etc. A lot of these watches weren't particularly attractive, technologically advanced or even interesting, but they were big and easily recognizable. Nataf wanted to develop his own iconic watch for the brand that would get bought in droves and could be augmented with a dizzying number of special editions purchased at full MSRP from a network of new boutiques.

If one of those Zeniths had caught on in a big way, Nataf could have spent his days cutting ribbons in front of super high-end boutiques in Gstaad and planning the next special edition with unique strap stitching and a price tag sporting an extra zero. Alas, his gamble failed.