Ariel Adams
Fueled by an unshakable love for horology and a general curiosity for intricate things, Ariel Adams founded aBlogtoWatch in 2007 as a means of sharing his passion. Since then, ABTW has become the highest trafficked blog on luxury timepieces, and Ariel has become a contributor to other online publications such as Forbes, Departures and Tech Crunch, to name just a few. His conversational writing style and inclusive attitude brings a wider appreciation for watches the world over, and that's just the way he likes it. Follow me on Google+ Ariel Adams
All articles by Ariel Adams

Fueled by an unshakable love for horology and a general curiosity for intricate things, Ariel Adams founded aBlogtoWatch in 2007 as a means of sharing his passion. Since then, ABTW has become the highest trafficked blog on luxury timepieces, and Ariel has become a contributor to other online publications such as Forbes, Departures and Tech Crunch, to name just a few. His conversational writing style and inclusive attitude brings a wider appreciation for watches the world over, and that's just the way he likes it. Follow me on Google+ Ariel Adams

Rolex Ambassdor Sir Jackie Stewart On Watches, Cars, And Good Taste

I was rather impressed to learn that Sir Jackie Stewart was one of Rolex's original serious brand ambassadors and has been part of the brand family since... 1968, when he was 29 years old. That means the Scottish motorsports legend has been a part of…
Rolex Ambassdor Sir Jackie Stewart On Watches, Cars, And Good Taste

“Don’t Crack Under Pressure” Is New TAG Heuer Brand Message, Hints To Future Company Direction

TAG Heuer has evolved and developed a lot over the last few years, but for 2014 their new "Don't Crack Under Pressure" slogan is more than a new marketing message, but an indicator of a new direction for the Swiss watch maker overall. TAG Heuer,…
“Don’t Crack Under Pressure” Is New TAG Heuer Brand Message, Hints To Future Company Direction

Audemars Piguet Royal Oak Offshore Selfwinding Tourbillon Chronograph Watch

Ever since Carl F. Bucherer released their in-house made caliber A1000 movement in 2010 with a peripheral automatic rotor, I felt that more watches needed to integrate peripheral rotors in their mechanical movements. For 2014, Audemars Piguet releases a new ultra-high-end version of the Royal…
Audemars Piguet Royal Oak Offshore Selfwinding Tourbillon Chronograph Watch

Cuervo y Sobrinos Torpedo Pirata Chrono Bronze DLC Black Watch Hands-On

Cuban watch brand turned European Cuervo y Sobrinos has an interesting history. The original company was based in Havana and then shut down for many years until it was revived to be Swiss made but with "a Latin soul." To a large degree that is…
Cuervo y Sobrinos Torpedo Pirata Chrono Bronze DLC Black Watch Hands-On

Recommended Use: Understanding The Durability Of Your Mechanical Watch And When To Take It Off

Luxury watch durability is an important issue to both consumers and retailers. People who spend money on expensive watches have a certain expectation of strength and durability, and those expectations aren't always met. We are talking about the type of READ MORE
Recommended Use: Understanding The Durability Of Your Mechanical Watch And When To Take It Off