Azimuth SP-1 Landship Watch Review

Azimuth SP-1 Landship Watch Review

Azimuth SP 1 Landship Watch Review   wrist time watch reviews

I am about to review what is essentially a model tank for your wrist that tells the time. The Azimuth SP-1 Landship is a whimsical watch not meant to replace a daily wear, but an interesting part of the larger watch universe that takes into consideration the distinct "hobbyist" form that watch collecting can take. Originally announced a few years ago, the SP-1 Landship made its first live debut back in 2011 (here). Reviewing those hands-on images you can tell that this labor of love project has evolved from its early stages to the final production limited edition run.

The watch is indeed strange. Not that tanks themselves are particularly pretty, but they make a bold point when moving on treads toward you with a large gun. The SP-1 isn't inspired by modern tanks exactly, but early tanks known as landships. I believe some of these were used during WWI, and they looked more like armored wedges with smaller guns. I believe the idea was for them to serve more as armored troop transports rather than as mechanized attack vehicles (which they later evolved into). Anyhow, this early-take influence is good because the placement of a large gun turret on a timepiece would be awkward to say the least.

Azimuth SP 1 Landship Watch Review   wrist time watch reviews

Wearing the SP-1 Landship makes me wonder who the target demographic is. Azimuth is based in Singapore even though the watches are Swiss made. Singapore is a very healthy market for both popular and unique watches. As a timepiece hungry place, it is great to see how varied their tastes can be. The downside of the Singaporean watch market is their thirst for novelty. Brands are asked to continually surprise and impress watch collectors, which is oftentimes why we perhaps see so many strange niche watches being marketed to the Singapore consumer.

For example, on the higher-end, brands such as MB&F and Urwerk fare very well in Singapore for being so different compared to more traditional or conservative fair. These watchmakers are often beloved by local watch collectors. Though, for MB&F and Urwerk, there is a distinct pressure to keep releasing increasingly interesting items to keep the attention of area watch lovers. Azimuth in many ways does the same thing but at much more accessible price points. Though, in addition to their more "project watch" style offerings, Azimuth also offer some more traditional pilot and dive watches.

Azimuth SP 1 Landship Watch Review   wrist time watch reviews

8 comments
PaulUK
PaulUK

to be honest , as neat as it maybe you would honestly get laughed at wearing it.

Panagiotis
Panagiotis

U31 pretty much took the words out of my mouth...I just need to emphasize that the strap and logo plain look terrible!!! Btw that logo looks like an early draft for Trussardi...

MKRoma
MKRoma

Very cool watch and there is definitely a market for this kind of "weird" timepiece.  After all, I quite often wear my Chronoswiss Wristmaster which makes the landship look like a mini.

MarkCarson
MarkCarson

Much better than the 'tank collection' of pieces reviewed earlier (including cheap looking decals on some of them). I think this one is more of a pure implementation of their concept. Still an odd item, but it helps keep the watch world from being boring!

spiceballs
spiceballs

whimsical is the correct description

Ryan B
Ryan B

Love the honesty about when you would wear it ....."not very often"   heehehehheee

Ulysses31
Ulysses31

This may shock some of you, but from a purely visual perspective I think it looks really good.  It's not overly ornate but rather a sleek, precision milled chunk that forces that tough titanium to drape itself lazily around the wrist.  Readability is clearly not one of the strong points, and the stencilled font they've used makes that even more tricky.  The rubber strap doesn't suit the style of the "tank", and I think a bracelet with that tracked design would've looked much better.  The manufacturer logo next to the clasp is quite huge and unsubtle.  Still, it's interesting, and one wonders what more this brand will come up with.