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Bamford Watch Department Commando Hands-On: Is It Still A Rolex?

Bamford Watch Department Commando Hands-On: Is It Still A Rolex? Hands-On

I recently visited the headquarters of London-based “Bamford Watch Department” in order to get a more intimate view of this fascinating company which continues to be so very controversial. A warm and highly congenial man, George Bamford is perhaps one of the world’s most active and ardent Rolex fans and collectors – which is slightly ironic given the amount of criticism he receives for what his company Bamford Watch Department (BWD) does to Rolex timepieces.

I’ve personally never been ambiguous about my appreciation for what Bamford does, nor am I insensitive to those who are not particularly taken with his work. With that said, I’ve never quite been able to pinpoint the issue many (not all) watch lovers have with what Bamford does. That is, until now, as I believe I have solved the problem of “what is Bamford doing that irritates so many watch lovers while at the same time pleasing others.” Thanks to the Bamford Watch Department Commando, I think I have a very good answer – so let me know if you agree.

Bamford Watch Department Commando Hands-On: Is It Still A Rolex? Hands-On

Bamford Watch Department Commando Hands-On: Is It Still A Rolex? Hands-On

UPDATE: The pictured watch is actually a pre-production prototype which is not detailed like the final versions will. The image of the watch above with the black background is of the final model. So… one of the newest timepiece collections from Bamford Watch Department are the “Commando” watches (debuted here) which take stock Rolex Submariner or Milgauss watches and modify them with special case coatings (that will come in a few colors) as well as custom dials produced by Bamford. The Bamford Watch Department Commando watches even come with very cool packaging to complete the military watch theme that George Bamford put so much time and effort into.

Hands-on, the Bamford Commando watches are pretty cool. The base-Rolex watches have been given a matte coating in military green (which will also have other colors in the near future) along with “sandwich” style dials which are meant to offer enhanced luminant while also integrating the look of Rolex Explorer watches to these models which are clearly not Rolex Explorers.

Bamford Watch Department Commando Hands-On: Is It Still A Rolex? Hands-On

Bamford has access to some pretty high-tech industrial coating processes which is how they are able to do things which others cannot. Can you name a lot of other watches with a durable green coating? I can’t. This is, in theory, a sort of big deal, and uses a Graphite Powder Coating (GPC) technique which I find to be quite fascinating. PVD coating, for example, (which is how most metal watches are coated in black) is limited in the colors that it can produce.

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Bamford Watch Department Commando Hands-On: Is It Still A Rolex? Hands-On

This particular model is the Bamford Commando Submariner (which is what I am calling it) because it begins with a base Rolex Submariner 114060 (aBlogtoWatch review here), but makes it look quite different. The case and movement are all stock, while the coating, dial, and elements of the hands’ paint are done by Bamford. To be clear, this is not a timepiece Rolex will warranty or even service. Fortunately, Bamford covers all of that.

The downsides to the Bamford Watch Department Commando watches are their comparatively high prices, as well as some of the detail work around the paint. When we debuted the Bamford Watch Department Commando Edition watches, a lot of the audience correctly pointed out that the red paint applied to the 12 o’clock position on the rotating bezel was done in a manner that had red paint “bleed” outside of the upside down triangle space. This is certainly something luxury watch buyers are looking to avoid, and something Bamford should seek to avoid as well. At the least, it isn’t something you’d ever see from a production Rolex watch.

Bamford Watch Department Commando Hands-On: Is It Still A Rolex? Hands-On

While the custom dials produced by Bamford are very cool, they can’t directly compete with the often pristine dial quality of factory Rolex watches. Moreover, it is unclear exactly how the green coating for these Bamford Watch Department Commando Edition watches will wear over time, which is a further source of unpredictability. If there is anything that Rolex has tried for years to embody in their marketing, it is that owning a Rolex is extremely predicable – in a good way.

So this leads me to why I think watch lovers are often upset with what Bamford is doing. It isn’t Bamford’s designs, creativity, or concepts which are at issue. What is at issue is how those designs seek to borrow from the Rolex name, and in a way that I believe is beginning to verge on possibly unwarranted. In short, at what point is a Bamford Watch Department customized Rolex, no longer something that should have the Rolex name on the dial?

Bamford Watch Department Commando Hands-On: Is It Still A Rolex? Hands-On

Bamford Watch Department as well as the other Rolex customizers out there are free to purchase new Rolex watches, offer bespoke treatments to them, and sell them. The question is to what degree can these watches be modified and still bear the Rolex name. Would a Bamford Watch Department timepiece without the Rolex name (even though it is clearly a Rolex underneath) be as successful? Or would removing the Rolex name from the dials fundamentally change the value proposition of these timepieces for the intended consumers?

Bamford Watch Department Commando Hands-On: Is It Still A Rolex? Hands-On

I want to spend a minute talking about the type of person who buys a Bamford timepiece – of which there are many. I’ve spoken to George Bamford about this on several occasions, and what seems to be a continuing theme among Bamford customers is that they are wealthy, headstrong, independent thinkers, lovers of items made just for them, and those who certainly use their timepieces to make a statement about themselves. These are also individuals who respect time-honored institutions (such as Rolex). Thus, the company’s clients, just like George Bamford, are huge fans of Rolex, but are in a place in their lives where they want their Rolex timepieces to be either completely unique for them, or part of a much smaller production of models that allows them to make a unique statement while wearing a very respected timepiece.

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Comments

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  • Ah, the fine finishing of a WWII Sherman Tank. I wonder how well they would sell if the he also removed the “ROLEX” name from the dial. I may not be the biggest fan of Rolex in the world and I appreciate anyone thinking outside of the box and trying interesting things. But having said that, the net result here just looks like trash to me. maybe it appears to some sort of poser, but I really don’t know. Next…

    • Antjay

      I think you are being a bit hard on the Sherman .

    • Larry Holmack

      If Rolex actually did a “Commando” version of one of their watches…I might actually think about saving up for one. That being said….I pretty much agree with everyone else…it’s not worth even considering!

      • Boogur T. Wang

        Certainly not serious consideration.
        But speculation does offer some comic relief.
        And, I will certainly be chuckling at someone I see wearing this piece.

  • MasterLudo

    The first photo, with a macro on the paint finish, looks very bad. Also the well known red triangle. After all it’s just some steel watch made mainly by industrial tools so why not.

    It’s like aftermarket neon yellow wheels. If it’s on your Mercedes S class, who care’s, if you put them on a Ferrari 250 GTO, prepare yourself to be hated 🙂

  • IanE

    I don’t care what they put on the dial (though Rolex obviously must!) – the problem to me is that the end-product looks as if it should be in the $500-$1000 price range: as a beater for the masses!

  • MEddie90

    I think the main contention allot of people (including myself) have is not so much of a hatred towards the brand but a dislike of their decision to take a high quality product and “customize” it to create a lower quality end piece. Your Rolex is harder to get serviced, is poorly finished and all in all lacks the same tool watch feel many of us look for in a steel Rolex sports model.

    I have no ill will towards the brand or its fan/customer base and think they offer a unique product but I dont really think its a great value proposition. If the quality were on par with the original Rolex and it could still get a full service at Rolex then I think this brand would be much less controversial but as it stands the issue lies with their poor QC.

  • Adam Young

    I actually like it. Ignoring the price I love that people can make a living taking these watches and putting their own spin on them.
    Though if I were buying one I wouldn’t hand over the cash until I saw the finished piece. That sloppy paint work on the bezel would have you thrown out of all but the cheapest watch manufacturer.

  • “Would a Bamford Watch Department timepiece without the Rolex name be as successful?”

    Maybe, if they actually improved their level of finishing, but definitely not at the price they’re charging. I have Cerakoted handguns that I’ve cured in my kitchen oven that have better finishing than that monstrosity above. The MSRP on a 114060 is around $7000. Dipping a watch into brown paint certainly isn’t worth an additional $12,000. For $400 and a few hours of your time, you could pick up a Parnis “homage” and a few parts on eBay and do this yourself.

  • Arik Gurevich

    I think the Icewatch “Sub” is better finished

  • SuperStrapper

    Meh. We’ve already discussed this ad nauseum, and I don’t have any new thoughts looking at them again. Some of the finishing is nowhere near up to snuff (i.e. the red triangle on the bezel, but regardless, this is of course still a Rolex. If you are a Rolex purist, then this watch would have zero allure to you under any circumstance anyway.

  • Raymond Wilkie

    They have been given a boring piece…………………and made it even more boring. The finish is awful and the colour grey and uninteresting. The packaging with some awfully profound nonsense printed on it annoys me to.

  • BNABOD

    I don’t get it you take a nice watch then bombard it with Graphite Powder Coating that looks chunky and rough then you apply paint (not well) and voila 15 grand???????? if you are going to do this which is fine by me, at least they should have a proper way to apply the GPC and paint that does not look like something done in a garage in Belarus. just sayin….

  • WolverBilly

    They are really skirting the legal world of trademark infringement, all in an effort to use the Rolex name to make money. I think they, and the kind of dinks that would buy one of these, are pathetic.

  • pingrava

    I feel that with you use a base product (such as a Rolex) the end result of what your trying to make should meet or exceed the quality of your end product. Like some on this post, I feel the modifications (and their levels of quality) cheapen the watch. It looks like a fashion watch and the fact that these watches have a market proves that there are people with more money than brains. Don’t get me wrong-it’s not a bad looking watch. But for all the reasons listed by the other posts, the modifications should be sanctioned by Rolex and executed at level equal to or the base watch itself.
    If this watch is their intent, take off the Rolex name, buy movements and cases, make your own timepieces. If this were a watch, say with a Seiko movement (but with better finishes) I might consider one.
    Finally, I like the description of the typical Bamford customer. I’d whittle it down to Egotist or simply “asshole”.

    • You wrote, “Don’t get me wrong – it’s not a bad looking watch.”

      You should have written, “Don’t get me wrong – it’s a bad looking watch.”

      I have never seen such a poorly executed job as this hack job. If you look at some of the pictures hard enough, the whole thing looks to be made out of _plastic_ (!)

      You couldn’t pay me to own one of these abominations !

      • pingrava

        The higher the price, the greater the emphasis on “the little things. Seeing the Rolex logo on a poorly executed watch is a bit jarring. But as I said, if this watch were a fashion watch with a Japanese movement and selling at Macy’s then fine (still-no excuse at any price point for the sh*tty finishing).

  • Alex Makogon

    This is just a parody for the watch. I can’t remember more tasteless one… Ah wait, they had Leopard Daytona.

  • Bruce Wang

    Rolex Cover??? There are thousands out there around the world……kkk…..

  • TrevorXM

    Rolex is the Donald Trump of watches. Now The Donald has a Rolex to give to his 9 year old son Barron Trump, so he can play GI Joe in the White House next year.

  • loydb

    That red triangle is an amazingly poor effort.

    • OmniWrench

      The more I look the more paint smudges I see. Some of hour/minute markers near the 6, and the 5 on the bezel as well…

  • ??????

    But Rolex used to and still does decorate their watches with all sorts of diamonds and other precious stones when a rich Arab requests it. So why it is a problem if someone smart outside the company vandalizes their watches?? When you buy a car and then you have it all modified, you do the same thing!!! You spend money, someone else makes money and maybe you look ridiculous and people laugh at you. Does the car industry complain?

    • Elijs Dima

      I would hazard a guess (that was also somewhat alluded to in the article, just not spelled out explicitly), the reason for such a problem with these is that 1) The “vandal” is then reselling their work at an added markup and claims that his … results.. are above Rolex’s original version, and 2) The results are glaringly shoddy-looking.

      • ??????

        Several years ago, a Greek taxi driver bought an old 2nd hand Rolls Royce and he started using it after he replaced the engine with a used and cheap Japanese one. Rumors say that RR bought that car as soon as they found that out!!! Some decades ago, back in the previous century!!!!

  • thelad

    Sticking with the car analogy Bamford is Mansory , whereas someone like Project X would be Alpina.

    • commentator bob

      Mansory is the proper analog, at best. Maybe “Pimp my ride.”

      Bamford should hire Xzibit to present its watches to customers.

      • thelad

        At best, maybe. They still basterdise the product in a mostly tasteless manner and charge super premium prices afterwards. Not to say they(Mansory) or Bamford don’t produce the odd good looker.

  • Marius

    The author of this article states that he visited the international headquarters of Bamford. I highly doubt that. Only criminal organizations such as Spectre have headquarters. Instead, Bamford occupies the front quarters of a shed in Peckham. For those of you who havn`t visited London, Peckham is an exclusive area, very rich in purveyors of fine narcotic substances, sold under various names such as Snow White, Snow Explosion, or Snow Power.

    • Gokart Mozart

      Ha ha!

      I bet Delboy would wear a Bamford when he becomes a millionaire and a normal Rolex come to think of it.

      For the international readers, Delboy, is the main TV character from a classic vintage British comedy about some one trying to make it rich, that is one of the funniest programmes ever, called Only Fools and Horses.

      You know he will buy a Rolex when he makes it rich. No offence Rolex owners!

  • Erik Lee

    barf and poor craftsmanship

  • Timeless Watch

    Dumb down a Rolex with camo and increase the price…go figure…

    • Boogur T. Wang

      For persons who are afraid to actually “Go Commando.”

    • pingrava

      I wouldn’t say it’s “dumbed down”. It’s still a Rolex. But this watch is for the gold chain, and track suit crowd that can’t quite bring themselves to wear diamonds.

  • JPonce

    This is a watch for people who have too much money, too many Rolexes and wanted to just have some fun by fxxxing up a Sub.

    • Joel Schumann

      End of review. Move along, please!

  • Gokart Mozart

    Not a fan of this or the original watch. Ariel the below is my attempt at some humour after a rubbish day at the office based on my interpretation of fact. The article is good I’m just commenting on the subject matter

    Would they sell as many with out the Rolex name on it I do not think so. There are so many watches (do not know why myself) that look like a Rolex from £5 to a heck of a lot more. The finishing is nowhere good enough to make you think this is a real Rolex without the badge. On the plus side they removed half a short story from the dial so you can actually see there is a dial.

    As Valannin says below it looks like a Parnis Hommage (and a bargain basement one at that in my opinion). If you see someone wearing this especially with out the Rolex sign who would guess that this was originally an original, not many and I know my watches well enough, even if i can’t afford the ones I like.

    I understand the link with Porsche and RUF, but it does not work in this case as it is such a common watch. With the Icewatch below and the fakes and the “homages” and Sekondas etc etc etc not forgetting the 700,000 or whatever watches that Rolex make every year it is an extremely, extremely common design. Maybe if the majority of car manufactures all had a car that looked like a 911 could you use this link.

    Maybe a better link would be someone “customizing” a Bic pen and arguing would it sell better if they removed the word Bic.

    • Marius

      I agree with you, plus, in my opinion, the comparison the article makes with RUF is not really correct, since RUF modified cars are better, faster, and more aggressive than a standard Porsche, whereas Bamford watches look a looot inferior to a standard Rolex.

  • Mark Baran

    I can’t help but wonder how they can avoid direct issues with Rolex when stamping the Rolex name and coronet on a dial they paint themselves. Does anyone know if Rolex licenses their trademark to Bamford? Honestly, I have never heard of Rolex doing such a thing. And, if not, what differentiates a Bamford watch from a cheap fraud (in this context)?

    • Chaz

      I’m gonna guess The Rolex legal team is locked in a smokey room deliberating on how they’re gonna make the shoe drop on Mr. Bamford and his copyright infringements.

      • Victor Marks

        I doubt Rolex is giving any attention to Bamford. They’ve known of them for years, and undoubtedly determined that there’s no benefit to pursuing them.

        • I agree and no doubt Rolex knows that having someone paint “Rolex” on a Rolex watch is not really an infringement at all. Sure it’s now ugly and cheap looking, but it is still a Rolex.

  • DanW94

    This sub-par submariner leaves me perpetually perplexed.

  • Ulysses31

    Years ago I was all for what Bamford was doing. The idea of customising such an unadventurous range of watches is very appealing, and they do make some nice variations. The problem is the finish. It is so rough and cheap-looking that it can only be considered a down-grade from the original. This idea of “ruining” a very expensive product is also the goal – not showing you are an individual as such, or that you’re improving on the original, but conveying the message that you are so wealthy you can deface a masterpiece of craftsmanship. I remember an episode of Futurama where Fry becomes a billionaire. Typical rich-guy activities for him included clay pigeon shooting, but with priceless paintings instead of clay pigeons. It’s the same basic idea – flaunting your wealth by doing something incredibly pointless and wasteful, because you can.

    Until they can make a watch that doesn’t look like it was plastikoted and touched up with red nail varnish, i’m afraid I can’t support what they’re doing anymore.

  • ZBT71

    “The question is to what degree can these watches be modified and still bear the Rolex name.”

    If Rolex won’t service it, IMO it’s not a Rolex.

    • PeteNice

      If Rolex scratches a Bamford watch, who takes the hit? Rolex never made anything on the modification, so by extension they can’t and won’t warranty this. Generally speaking, if one is intelligent enough to be able to afford something like this, they’re smart enough to understand the warranty implications.

      • ZBT71

        Perhaps I should have said IMO it’s no longer a Rolex after such modifications. Generally speaking one does not have to be “intelligent” enough to afford something like this, one only has to have enough money. I have found that having intelligence and having wealth are sometimes mutually exclusive.

        • PeteNice

          I said generally, but I would also use caution when letting envy formulate arguments.

          • ZBT71

            Your response has come perilously close to an ad hominem attack. There is no argument here and there is certainly no envy so please try to discuss watches only.

          • PeteNice

            I said use caution. What I responded to had all the telltale earmarks of bitterness.

          • ZBT71

            No caution necessary, no bitterness, we are discussing watches, enough!

  • Sarthak Sharma

    I think “filthy” would be a succinct way of describing this specific Bamford dial. Just take a look at that picture of the bottom of the dial under the 6.

    • Mark Baran

      No kidding. The person operating the ball press that day must have been in really bad shape. Some days, it’s better to stay home.

  • Victor Marks

    If it carries the correct model Rolex movement for the Rolex case model that’s housing it, it’s a Rolex. The RSC won’t service a watch whose movement serial doesn’t match their records they have of movement-to-case. Heaven forfend an authorized service center or big R fails on paperwork and you have an orphan watch. RSC also throws a fit about a dial change, even if they offered the dial that the change was made to. What RSC will and won’t service isn’t the be-all-end-all of what is or is not a Rolex.

    A Corvette with a rebuilt engine after a piston crashes through a cylinder wall is still a Corvette – it’s simply no longer a numbers-matching-bloomington-gold Corvette. Bamford’s watches are Rolex. The RUF comparison is apt – they’re modifying a product to a point where the original manufacturer will refuse to service it, but we all know that it began life as a Porsche and is still a Porsche… by RUF. It doesn’t make a difference that RUF improves the Porsche, where Bamford… modifies it, with some lesser results.

    You don’t have to like them. You don’t have to think they’ve done a good job.
    It doesn’t change what they are. A Rolex, heavily modified from stock.

  • word-merchant

    if I painted my Rolex in Dulux matt green after 7 pints of lager on a cold winters night in the rain, it’d look a bit like this.

  • Victor Marks

    Powder coating is a simple process that delivers incredibly durable results – you impose a static charge to the metal, and then spray it with the colored powder, place the part in a high temp oven which bakes the powder into a coating. It’s so tough that it’s difficult to chip the surface at all. It usually takes power tools to do it. Unfortunately, because it’s a powder baked in an oven, it’s really hard to control the surface texture or aim it – you can’t target specific areas for the static charge, and you can’t control even distribution of the powder, which is why you get rough spots that stick up. If you want a watch whose surface will take a beating, this is one way to get it.

  • michael mercurio

    So if someone takes a Steinhart sub, cerakotes it, and puts a dial on it that says “Bamford,” they would pretty much have the same quality at a fraction of the cost… OR
    I wonder how Bamford would feel if someone took one of his customized watches and re-customized it, took his name off it and put their own on it and sold it…would he be ok with it and would be still service it as a “Bamford?”
    I’m not saying that I’m against his ideas, and in fact, like some of the designs he’s come up with. I’m just not ok with spending that kind of money on the pieces due to questionable quality.
    But I also don’t have stupid amounts of money and I don’t warm my house by burning rolls of $100 bills.

    • PeteNice

      Bamford-customized Steinhart… Stop giving me ideas.

  • freedze

    They are way better than stock rollies

  • Boogur T. Wang

    “Powder Coating”, graphite as well as other types of powder coating, has been around for dozens of years. Many companies offer it for auto frames as part of a restoration process.
    It is nothing new and may well not be the most useful or durable surfacing for a wrist watch.
    Cerakote is mentioned as an alternative and it is commonly used for gun parts, knives and items subjected to foul extremes and in need of increased durability. Perhaps a better alternative.
    This looks shoddy. If this is a ‘proto-type’ then there is much work to be done.
    But the intended market should be satisfied with what they get.
    Never underestimate – to paraphrase the words of a wise judge of humanity – “There’s a sucker born every minute.”

  • iamcalledryan

    I still can’t get over how poorly they have painted the details in some areas; the bezel marker looks like lipstick after a girl-fight…

    The sandwich dial is cool though

  • Rob Pen

    I would buy one….for a lot less then the price of a used untouched rolex. Even if the work were done well, and it’s not.

  • RobertJWhite

    I don’t know what is worse, the fact that Bamford is getting any attention for this or how horrible this is. I’ve always hated Bamford and this is probably the best example to date as to why (except maybe the Popeye watch). Excuses like “oh, rich people have money… they can do whatever they want… can/will be made, however, this is a Rolex. Bamford shouldn’t be allowed to touch a Timex. Ariel, this is for shits and giggles, right?

  • RobertJWhite

    @Ariel, never mind. Just read… “While the custom dials produced by Bamford are very cool, they can’t directly compete with the often pristine dial quality of factory Rolex watches.”

    Fuck this blog.

    How much did Bamford pay for this ad?

  • I cannot believe this. This horrible looking thing started out life as a nice watch… a Rolex even.

    And then they removed some of the best parts of a Rolex; like actually looking like one and not a badly renditioned plastic looking ripoff.

    If I were Rolex (heh… wishful thinking) I would be down on these wretched things like a ton of rectangular building objects.

    I cannot fathom that Rolex would let anyone do this to watches that still bear their name. All that happened from all that *cough* work was to take a nice watch and make it look unbearable. Wow… what a mess!

  • henry

    RUF analogy to Bamford is off; RUF modifies innards of a Porsche significantly enough to call it their own. Bamford is more artistry/showmanship than technical mastery, which makes these watches more Rolex than Bamford. BTW, good publicity for Bamford watches. I cannot wait to see the production version.

  • commentator bob

    For anyone that sees this on the street it is a much fairer assumption that the owner bought a particularly poorly made Chinese knock-off than that the owner actually paid to have his Rolex ruined.

  • Elijs Dima

    @ Ariel: clearly, lots of readers here are still unconvinced. (Myself included).

    Perhaps you can get in touch with Bamford and ask them to showcase their best-quality work? So far we’ve been seeing the same brown-green Rolsub mod that, frankly, looks way too rough regardless of ‘prototype’ or ‘production’ mode.

    Personally I’m curious, if all Bamflexes are at this level of finish, or if they have something better in stock.

  • CortexUK

    Bamford is the only thing that can make a Rolex wearable for 99% of people. Otherwise they are just gaudy accoutrements that belong on the wrists of pub landlords, upper middle-aged and overweight businessmen who drive old Jag XJ’s, and Premiership footballers. One day I’ll get a Bamford Milgauss:

    http://www.bamfordwatchdepartment.com/wp-content/uploads/2015/06/MilgaussStealthGreenHero2.jpg

    [Runs for cover]

    • commentator bob

      Don’t wait, you can get a pvd and green “Milgauss” without Rolex quality right now, with an automatic mechanical movement, from the Parnis collective for about $100. Just like a Bamford Rolex will not service a Parnis. Unlike with Bamford that will not leave you with a $20,000 watch that cannot be properly serviced and has no resale value.

      https://i.ytimg.com/vi/PI9a-muPBvo/maxresdefault.jpg

  • commentator bob

    The quality and finishing that Rolex accomplishes cannot be replicated by some back alley hack shop. But the fact that anyone is willing to buy a watch from that kind of company should indicate to Rolex the money that it is leaving on the table.

    For a lot of money, and with a lot of care in terms of what is allowed, Rolex should let customers order “bespoke” watches. Rolls, Bentley, Audi, BMW and Mercedes all do buyer specified paint, leather, etc. for the right price.

  • Krystoph Roric

    I do love what they do, but would have a hard time buying something that would be so damn fun to do myself. Anyone interested in an alternate, low cost treatment like this for the Rolex (or whatever brand, IDC), should hit me up. I have achieved very good results with my own Durakote and Cerakote on many many different types of metals. In fact, if someone out there wanted say an urban Digicam finish in real Durakote, using shades of pink and grey, hit me up! It would be a hoot to do a ladies Datejust!

  • ??????

    How to make 20,000$ junk from Rolex

  • funNactive

    Looks like a $30.00 Walmart watch.

  • spiceballs

    I appreciate the idea/intention but not the (current, seemingly poor) finish, nor the price.

  • William Belle

    I like it! 🙂

  • Lawrence

    g shock wanna be

  • Anderson Rosa

    Poor finish, ridiculous price and not worthy of the name Rolex! This is like rape…

    • Marius Vranceanu

      too right

  • PeteNice

    This is a pre-production model, so I wouldn’t take too much stock in the finish. It’s there to display a concept.

    That said, Bamford clients aren’t buying Rolexes from them. They already own the Rolex. What Bamford does is make a Bamford creation — he’s not claiming to sell Rolexes. But, he respects the brand enough (as do his clients I’m sure) to choose not to remove the name.

  • Mark1884

    I don’t like what Bamford is offering. Their creation is essentially a “used” Rolex, with aftermarket parts.
    The dial finish looks horrible. The markers are not clean and sharp, as mentioned the red triangle marker has bled through. What kind of quality control is this??
    It seems like a waste of a perfectly good Rolex watch!

  • Spade Ho

    Wow…

    – spotty bezel, case and bracelet coating, probably not done properly in a compartmentalized dust-proof facility, looks like some fast spray painted job

    – uneven, bleeding bezel markers and dust caught underneath layer of paint

    – the black commando printed mark on the dial is not clean, and the rest of the printed words the font thickness are all over the place

    – the hour marker is stained in the number 3

    – the minute markers are painful to look at… reminds me of the painted dials from those cheap ‘mumbai franken’ watches

    – the glossy ‘3D’ black hour & minute hands looks plastic and cheap, and really juts out too much

    I am shocked someone would do this to an otherwise perfect watch by itself. Hope they just used rep parts for everything except the movement. Monumental disaster. Pre-production marketing pieces are supposed to look better than the launch ones…and being a custom order in low quantities, is there any meaning to call it a pre-production piece?

    Wow…

  • Its not for everyone but it is for someone. They would not do it if there was not a market