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Breitling Premier Automatic 40 Watch

Breitling Premier Automatic 40 Watch Watch Releases

Recently, Breitling announced a number of new models and even an entirely new collection of vintage-styled watches. Well, the Breitling Premier collection is “new” for the modern Breitling brand, at least, as it resurrects a name from the 1940s. The collection includes a number of models including, naturally, many chronographs, but the new three-hand-and-date Breitling Premier Automatic 40 watch is the simplest of the bunch. Alongside the Premier Automatic Day & Date 40, it is also the most affordably priced.

Breitling Premier Automatic 40 Watch Watch Releases

Breitling Premier Automatic 40 Watch Watch Releases

The Premier collection is less part of Breitling’s hyper-masculine, air or sea military-themed personality, and rather all about “vintage styling,” “elegance,” and reminding us of the brand’s history. Breitling has been shifting in this direction since Georges Kern took over as CEO, but then again, the whole watch industry has been shifting in the “vintage” direction. The new Breitling Premier takes its name and “design inspiration” from the Premier watches introduced in the ’40s, although the five total models that debut the collection do not represent the reissue of a specific historical model.

Breitling Premier Automatic 40 Watch Watch Releases

Breitling Premier Automatic 40 Watch Watch Releases

Breitling has a very convenient habit of putting the width measurement and other useful information in watches’ names. That is sometimes because it helps differentiate size options for versions of the same basic watch. The Breitling Premier Automatic 40 is, of course, 40mm wide in steel, 11.4mm thick, and water-resistant to 100m. There are anthracite, blue, and silver dial versions with a bracelet and various strap options. Note that the seven-link bracelet is “oblique,” lending to a retro vibe, to my eye.

Breitling Premier Automatic 40 Watch Watch Releases

As is the case with other Breitling lines, the Premier collection includes models with in-house movements, specifically the Premier B01 Chronograph 42 that we saw hands-on here at its launch, as well as those with sourced movements. The Breitling Premier Automatic 40 is the latter, with the Breitling Caliber 37 which is the brand’s renamed ETA 2895-2. This is a small-seconds version of the thin and generally well-thought-of ETA 2892 automatic movement with a power reserve of around 40 hours and a frequency of 4Hz. Like all Breitling movements, it is a COSC-certified chronometer with a daily average accuracy within -4 to +6 seconds per day. You won’t be seeing the movement, however, as the Breitling Premier Automatic 40 has a solid caseback.

Breitling Premier Automatic 40 Watch Watch Releases

A 40mm watch is not big by any standard, nor is it particularly small in the wider world of watches – but for Breitling, the Premier Automatic 40 might seem almost petite. That said, Breitling’s name and personality loom large, and we should expect to inevitably pay a little more for that as well as the build quality and details the brand is known for. Regardless of dial color, retail prices in the US for the Breitling Premier Automatic 40 start at $4,000 on a nubuck strap and go up to $4,750 on a steel bracelet, with other strap options falling somewhere in between. Learn more at

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  • Independent_George

    A nice, but anodyne design. That seems to be the current direction of watch design: pleasant, but inoffensive.

    This is something I’d wear, and it would look good. But I wouldn’t be excited about wearing it, and, with watches I like but am not excited about, I’d find reasons not to wear it, so it would sit too long in the watch box, and then I’d sell it.

    • IanE

      Yep, ‘anodyne’ is truly le mot juste.

    • Lingua Franca

      Anodyne indeed down to the 100m water resistance rating. Sincere question: What can you really do with a 100m watch that you couldn’t do with a 30m watch? I mean, I consider 200m good enough for swimming skin diving or showering, but 100?

  • SuperStrapper

    Arent all pro bracelets ‘oblique’?

  • wickets

    the anthracite blue looks fantastic….really nice looking watch. thanks for the post

  • dr3

    No date window?! This should go down a storm on all watch forums! ?

  • Playboy Johnny – Team Mariu$

    I was afraid this would happen after the sale…….. no thanks.

    • Independent_George

      Yes, it is a bit IWC Portofino-ish, but it’s a tough Portofino, which is good thing, right?

  • Gokart Mozart

    A reasonably pretty watch (or very pretty for a Breitling) and a nice case.

    Anthracite dial with discreet hands and indices work well along with a leather strap.

    • Independent_George

      This is an attractive watch at a reasonable price point for a well-made Swiss COSC watch, regardless of whether the movement is in house or not. To me it’s like a butch Portofino (which is a good thing!); it’s a watch that I would wear (though, without a date window, it would eventually irritate me, because I need date windows on my watches); and it would look nice and appropriate in most situations. It’s just that I am not excited by it. I would find reasons not to wear it. It’s too expensive and “fancy” for me to justify as a beater watch or a desk diver, but it’s not “cool” enough to justify as my “impress the hoi-polloi” watch. It doesn’t have a date window, yada yada yada. It would spend too much time in my watch box.

      If I made more money where I could justify a $5K dollar watch replacing my Orient Bambino as my “Meh, I am going to be digging through files and boxes all day at the office” watch, then yes, it would be a spectacular replacement. But as it stands, I am not there quite yet.

  • Chaz


  • Raymond Wilkie

    I can’t think of anything else to say other than why bother?

  • Sheez Gagoo

    No love for these beauties? I like them very much but the lack of a well integrated date window makes them almost useless for me.

  • Raymond Wilkie

    Hyper-masculine huh? I might not be butch enough.

  • SuperStrapper

    Grey is easy to use but hard to perfect, I agree that breitling has done well with it lately (I assume that’s what you mean). The red accents on this watch are inexplicable and unnecessary, totally cheapening the appearance. I’m doing everything in my power to not to whine about the unnecessary sub seconds.

  • Peter Zentai

    Nice watch, just not a Breitling for me.

  • rainmaker

    I truly miss the B with wings. Just can’t accept the new logo cos Breitling has always been associated with airplanes.

  • robert csontos

    It looks like a Swatch Irony..

  • Ulysses31

    Attractive enough but very “safe” designs that are too blingy and cheap-looking for my tastes. Still not digging the striations in the sides of the case, but the lugs are nice.

  • I’m happy to see they are keeping the old Navitimer style Pro bracelet alive. Always liked the look of it.

  • Jim Sandy

    Is it not time for some of these high end manufacturers to make some bold new design statements ? Refashioned old designs are OK but surely some younger watch makers could offer us something fresh and exciting ?

  • Wow that’s boring.

  • Kuroji

    That’s a mighty fine Tissot.

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