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Bremont Jaguar MKIII Watch Hands-On

Bremont Jaguar MKIII Watch Hands-On Hands-On

Bremont London has just announced a new “entry-level” model in their Bremont Jaguar watch collection known as the “Jaguar MKIII.” This new automotive-themed timepiece follows the quite popular Jaguar MKI and MKII watch models that aBlogtoWatch debuted earlier in 2015 here. The Bremont Jaguar MKIII will have a slightly slimmer case and a simpler three-hand automatic movement. In some ways, it is the most simple and refined Bremont Jaguar watch yet.

Bremont Jaguar MKIII Watch Hands-On Hands-On

Bremont’s relationship with also-English Jaguar began several years ago and solidified as Bremont formed a close relationship with Jaguar’s head of design Ian Callum (who is a great guy to chat with). In 2014, Bremont unveiled a limited edition version of the Jaguar MKI which kicked-off this collection, known as the “Bremont Lightweight E-Type Chronometer,” that went with a very exclusive set of newly produced Jaguar Lightweight E-Type cars that were supposed to have been completed in the early 1960s. Bremont produced a single watch for each of the cars in an 18k white gold case.

Bremont Jaguar MKIII Watch Hands-On Hands-On

Bremont Jaguar MKIII Watch Hands-On Hands-On

Later available in steel, the previously limited edition Bremont Lightweight E-Type watch became the Bremont Jaguar MKI, and included the first ever movement that includes a plate produced in-house by Bremont, with the rest of the movement from Swiss La Joux-Perret. The MKII was a two-register chronograph and now the Bremont Jaguar MKIII offers the same dial inspired by the dashboard of an original Jaguar E-Type with a three-hand dial that has central hands for the hours, minutes, and seconds. The Bremont Jaguar MKIII watch also has a date window, as did the Bremont Jaguar MKI, but interestingly enough the initial limited edition Lightweight E-Type Chronometer did not. More so, the movement in the MKI is a lot more exclusive, but also several times more expensive as a result.

Bremont Jaguar MKIII Watch Hands-On Hands-On

Bremont was asked to produce a more accessible Jaguar watch model, and the Bremont Jaguar MKIII is that. In many ways, as an automotive-themed watch, the Bremont Jaguar MKIII fills the same role for Bremont as the Bremont Solo (review here) does as an aviation watch, being a reliable three-hand watch model that is more affordable compared to other models in the brand’s catalog.

A photo posted by aBlogtoWatch (@ablogtowatch) on

In this article, you’ll see hands-on images of the Bremont Jaguar MKIII watch as well as a picture of the MKII in Bremont’s own original 1960s Jaguar E-Type, where you can see the clear inspiration from the dashboard instruments. Like the MKI and MKII watches, the Bremont Jaguar MKIII comes in a 43mm-wide hardened steel case. The Bremont Jaguar MKIII is also a bit slimmer than the other Bremont Jaguar watches at 13.85mm thick, which gives it a more sleek profile on the wrist. The case has a domed sapphire crystal over the dial and is water resistant to 100 meters.

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Bremont Jaguar MKIII Watch Hands-On Hands-On

Inside of the Bremont Jaguar MKIII watch is a base Swiss ETA movement regulated and modified by Bremont as the caliber BE-36AE which operates at 4Hz with a 38-hour power reserve – it is a movement you’ll find in some other Bremont watches. The movement has been tested at COSC and given a Chronometer certification. As a more basic model, the Bremont Jaguar MKIII watch has a solid caseback with a vintage-style Jaguar car logo and an “E-Type” label to remind wearers in the future what specific car inspired the design of the watch. This is important, in my opinion, as I think watchmakers should build in more elements into their “themed watches” that allow future generations to know what those items were all about.

Bremont Jaguar MKIII Watch Hands-On Hands-On

Bremont Jaguar MKIII Watch Hands-On Hands-On

Little details throughout the Bremont Jaguar watches are exactly the types of things we really appreciate – such as the tire tread-style texture on the crown, as well as the nicely made, deep blue calf leather strap with “racing portholes.” Our David, who is wearing the Bremont Jaguar MKIII in these photos, liked the simple elegance of the dial, which allows the watch to be a comfortable daily wear that, nevertheless, reminds the wearer with the “redline” splash of color on the dial that it is automotive-inspired.

Bremont Jaguar MKIII Watch Hands-On Hands-On

Bremont Jaguar MKIII Watch Hands-On Hands-On

While these are clearly dual-branded watches with both the Bremont and Jaguar names on the dial, the inspiration is the vintage world of Jaguar cars rather than the modern world of what Jaguar produces. I think that eventually Bremont and Jaguar could come out with some very interesting models that remark on contemporary automotive design. When we visited Bremont, we thrashed around in a modern F-Type R and agreed that these are cars for watch lovers, and that working with Bremont makes good sense for the storied British (current parent company is Tata but Jaguar remains, more or less, independent in what they want to make) carmaker. For now, this is all about appreciating pretty, old cars with cramped seats, few safety considerations, and a whole lot of character. Price for the Bremont Jaguar MKIII watch is £3,495 (Update: $4,850 USD). bremont.com

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  • Greg Street

    I like it, I prefer the mk1 but the price made it an unrealistic buy, mind you, £3495 takes some swallowing as well.
    Btw, the mk1 also had a date complication, either that or just an oddly placed ‘8’.

    • Ariel Adams

      You are correct that the MKI has the date. What didn’t have the date was the original limited edition Bremont Jaguar Lightweight E-Type Chronometer which didn’t; interestingly enough.

      • Greg Street

        Errr, yes, ok!

  • MEddie90

    While I normally hate the whole “lets make the dial look like a dashboard instrument” type thing this sort of works for me. Its kinda impractical but still very easily legible and takes inspiration quite tastefully from a design icon, plus those hands are nice.

    I’m impressed with the case construction and the base ETA 2836 is reliable and easily serviceable, not a terrible watch but certainly quite expensive, at three and a half you’re well into used Rolex territory.

    • Yeah a retrograde hour and minutes would be very cool. But hard to read at a glance.

  • Svetoslav Popov

    It is plain stupid with numbers starting at 4 and hitting a red limit (f…. me dead :)) at 8

  • Svetoslav Popov

    It is plain stupid with numbers starting at 8 and hitting a red limit (f…. me dead :)) at 4

    • Umm, it’s a tachometer. But with hour markers so it’s sort of what I would expect. Cheers.

  • IanE

    Pricey; and the curved strap ends would make rather more sense if they were tighter to the case.

  • wallydog2

    No 05, 06, 07 ? Oh, I get it; that’s “Happy Hour” in Britain. Makes perfect sense.

    • egznyc

      How funny – my initial thoughts were that the red colored area should’ve been placed further down on the dial, to show when it was happy hour!

      • Larry Holmack

        Well…you know what we say in Texas…..it’s beer 30 somewhere!!! This watch gives ya 3 full hours of beer 30!!!!

        • Boogur T. Wang

          And it’s ” 5 O’Clock ” somewhere…hoist the flag !

  • How many more watch dials are we going to have that are “inspired” bay car dashboards? Come on, watchmakers, let’s see one inspired by the glove compartment.

    • egznyc

      LOL. Funnily enough, this somehow reminds me that my preschooler calls anything with a round dial and a needle-like hand on it a watch. It may be a pressure gauge or a thermometer, but he’ll call it a watch!

  • ??????

    Good looking watch, but not sophisticated enough for 5.2k+ $.

  • egznyc

    This is just another overpriced three hander – albeit one that’s chronometer certified (though not labeled as such on the dial). Not bad looking but I don’t care for a gimmicky design that’s supposed to look like a dashboard instrument. I like a splash of red on a sporty watch, but this is NOT the solution. And does the hour hand even have any lume on it?

  • socrates35

    Those white dots representing the 5:00 and 7:00 markers are awfully tiny…not particularly legible at all.

    • Anson Chiu

      If you didn’t mention it, I wouldn’t have noticed those dots at all… i must be getting old 🙁

  • BNABOD

    same case, same crown, basically same dial, same hour/minute hand as the MKI but 10K for the LJP and 5K for the MKIII, serious premium for LJP movement but either way too expensive and I am not a type E jag fan notorious for being unreliable.

  • Lurch

    Someone left the potato chip bag open. Omega, Bremont, Panerai – getting stale.

  • SuperStrapper

    It’s nice, but in a ‘great swag!’ kinda way. Not $5k+ kinda way.

  • iamcalledryan

    Not my style, but I think it’s a very well executed dial. The chrono in the instagram picture is best. If I was a Jag collector this watch would be on my list.

  • JPonce

    These look similar. Just saying. The CW is $1000 less though.

    • Svetoslav Popov

      It is cheaper, because the red line is lower 🙂

      • Shinytoys

        That IS funny!!

    • MEddie90

      Does that watch have markers every half minute around the dial with a larger mark for the 2.5 minute? very unusual design choice. Looks ok though, I imagine it’d be especially useful in the case of 24h or “military time” watch so you have a marker for every hour instead of every 2 hours without having to crowd the dial with more indices.

  • Marius

    I like the case and I find the dial very interesting. What I don`t like is how Bremont is trying to sell us an artificial heritage. Brands such as Rolex, IWC, or Zenith are iconic because their watches were actually used by explorers, pilots, or formula 1 drivers. Bremont, on the other hand, seems to believe that just because their owner flies a plane, they are the new IWC, and that by putting the Jaguar logo on a watch gets you racing pedegree.
    Bremont should, in my opinion, look at Lange and just focus on manufacturing a good watch, because if you want to play the history+heritage card, you better come prepared and show that your brand has a real history.

    • ??????

      You are so right. Enough of faux-heritage.

    • MEddie90

      I couldn’t agree more. Bremont make a decent quality product in the tool/pilot watch range and I don’t necessarily mind the partnerships they have with-other brands (although Chivas was a little bit to contrived) and the ties they have with heritages (Bletchley park, HMS Victory etc) or military/airforce squadrons but all the marketing and talk of the brands backstory is just a bit too superficial for my liking.

      Also the constant references to Britishness and Britain’s watchmaking past is a little silly when you consider that they are using swiss movements and any modifications made don’t really represent or even allude to what put British watchmaking on the map. I’d honestly prefer a little bit less marketing guff and a little more transparency.

    • TechUser2011

      Nope. No one cares about heritage. All that matters is whether or not a company produces a great product. Apple had no heritage in smartphones, did they? Tesla has no heritage in cars, did they? There are hundreds of other “disruptive” companies that provide great products regardless of heritage. But maybe you are the type of person who only buys from companies that have legitimacy. Enjoy your Nokia and Ford.

      • Wolf nilsson

        TechUser. You know very very little about marketing and sales of luxury products. And,,,,,,,if pedigree and heritage are as irrlevant as you claim, then why does Bremont try to grasp so much of it by cooperating wtih companies with a long and proud history?

      • Marius

        I agree that Apple and Tesla make good products, but you can hardly compare a Tesla to an Aston Martin, Jaguar, or Lamborghini. Also, Nokia and Ford are not the equivalents of Patek, JLC, or Lange.

  • Shinytoys

    The watch is very nicely designed, and looks the part of being at home in a Jaguar! Love the details placed on this watch. Excellent ! Well Done.

  • Nelson

    well designed automotive inspired watch.

  • word-merchant

    Pretty grim.

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