‘Cool & Fun’ Made In Japan: A Visit To Casio G-Shock Watch Headquarters

‘Cool & Fun’ Made In Japan: A Visit To Casio G-Shock Watch Headquarters

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

It was 1983 in Japan when Casio first released the now famous G-Shock watch collection. Its inventor, Mr. Kikuo Ibe developed the durability-themed watch quietly with an intent to end the frustration with what he and others felt was an industry of fragile timepieces. When it was first released, the modern-looking plastic watches were intended to appeal to active professionals such as police officers, construction workers, and emergency rescue personnel who needed timepieces that they didn’t need to worry about. Over the last 30 or so years, the Casio G-Shock has indeed been extremely popular with these groups of consumers, but as a product its popularity went far beyond its existence as a useful tool worn on the wrist.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

A Quick History Of The Casio G-Shock

The brilliance of G-Shock wasn’t apparent at the time when it was first released, as it was radically tech-themed and nerdy in a time when most Japanese business professionals still adhered to the classic dress watch look so deeply engrained in the hierarchical business structure of the society. Brands like Seiko and Citizen had elaborate dress watch collections with specific models intended for people to get in steps as they went up the corporate ladder. Sport watches were for, well… sports. And it wasn’t easy to adapt the society’s way of thinking from preferring a more traditional metal dress watch to something black and plastic.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

Interestingly enough, 13 years after the original G-Shock debuted Casio finally came out with what it hoped was the Casio G-Shock for business people with the MR-G (or “Mr. G”) collection in 1996. With a metal case and bracelet, Mr. Ibe and his team perhaps for the first time developed a Casio sports watch for style that would live up to the legendary “abuse-resistance” of the G-Shock – though for a more sophisticated audience.

These days, most consumers take the “shock-resistance” and other durability features of G-Shock and competitor watches for granted. People more or less assume that inexpensive sport watches will be items you can drop, throw, submerge, vibrate, smash, and scrape with minimal if any damage whatsoever. That’s the G-Shock legacy, and it is ironically something people rarely remember to credit to Casio, even though the company is largely responsible for the timepiece you wear and never need to worry about.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

In the 1980s Casio was interested in aggressively-priced volume watches that would serve the needs of people everywhere doing things that require durable modern timepieces. The 1980s was the heyday of the quartz watch, but prior to the time when people had mobile phones or other devices on them in order to tell the time. A youth population keen to look cool and standout, but who also needed the utility of telling the time quickly adopted the Casio G-Shock as its gadget of choice – which, as Casio eventually found out, would be what made their hard work in Japan famous around the world.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

In 1997, Casio G-Shock watch sales spiked dramatically. Casio thanked adoption of American youth pop culture and street culture (including everything from music to extreme sports) for a surge in popularity and sales. At this time, the market started to see something new: Casio as a fashion item. G-Shock and other Casio watches began to be introduced for what they looked like and a dizzying array of styles, colors, and themes appeared around the world. Casio was responding to the market, but at the same time they were simply following their core philosophy of adapting to what consumers wanted while also producing specific watches for an increasingly niche assortment of lifestyles and needs. This philosophy remains very consistent today.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

After 1997, Casio G-Shock sales began to fall with a serious dip that Casio simply attributed to the fact that “everyone who wanted a G-Shock had one.” Some claim that the popularity of the G-Shock watches among so many people constituted a fashion trend, and that by definition it wasn’t meant to last. Other’s point out that the Casio G-Shock was too well-designed to be continually purchased again and again by the same consumers because it simply lasted too long. For that reason, Casio was intent on offering returning customers new reasons to buy products as opposed to having to purchase the same product again (a laudable strategy in an age of rampant planned obsolescence). It wasn’t as though G-Shock sales fell apart after 1997, but Casio clearly felt that they needed to reevaluate the strategy of their strongest selling product in preparation for success in the 21st century.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

G-Shock Watch Development & Assembly In Japan

Before I talk about the “state of the G-Shock” today, I’d like to speak a bit more generally about how G-Shock watches are conceived as well as what they often mean to collectors. I have some personal ideas and theories on the success of the product as well as of Casio in today’s complicated and dense wristwatch market. In today’s world, anything designed and assembled inside of Japan is often seen as a premium product. That’s not just marketing but often true, as Japanese products (electronics and machinery, especially) are seen as being designed to perform well with a high degree of efficiency, user satisfaction, and of course reliability.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

Casio G-Shock collectors know that the more expensive models don’t just boast better materials and often technology, but also that they are assembled (mostly by hand, actually) inside of Japan. Casio’s premium range of G-Shock watches are designed and developed in Hamura, Japan, and then assembled at the company’s manufacture in Yamagata. Casio as a corporate entity is headquartered in Tokyo and, like many large Japanese companies with over 10,000 employees (Casio has just over 11,000 employees across all business units), has a series of offices around the country as well as the world.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

The heart of Casio’s watch business is, however, in my opinion, the R&D facility in Hamura. It was this location where Mr. Ibe originally designed the Casio G-Shock back in the early 1980s as well as where G-Shock watches are developed and tested today before anything gets to final production.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

While photographic opportunities were limited at the Hamura facility, what I saw with my own eyes when visiting there was very interesting – and quite unlike what I’ve seen at most other watch companies, even in Japan. Anyone with a fondness for Tokyo’s Akihabara “Electric Town” will feel right at home in the facility packed with tech rooms and offices you’ll find there. It’s really an engineering nerd’s paradise, and you get the impressions the entire facility is more or less full of nerds trying to solve little problems one by one, and the higher-level management trying to reign it all in so that something marketable comes as a result.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

A good example is the durability and artificial aging testing room where G-Shock and other watches are tested until they break. Casio developed a machine to simulate drops. Mr. Ibe originally wanted to make sure that the G-Shock would survive a fall of 10 meters. By contrast, most mechanical watches can barely withstand a four foot drop. At first, Casio tested the watches by throwing them out of a window. Later, a machine was developed to simulate the task. The problem then became that Casio was developing watches that simply wouldn’t break under the dropping conditions used at the time. So what did Casio do? They developed another machine which, currently next to the original, simulates even higher velocity drops. Casio mandates that G-Shock watches need to survive something like 50 or so high velocity drops, but the team there actually tests a lot of them to see how many times it takes until the watches break.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

When they determine that a watch has been dropped enough times that it incurs some internal damage, the team excitedly takes the watch apart to see where the weak point was and then proceeds to find solutions in order to make it stronger. So far, none of the watches they have made will withstand the hundreds of drops the team has the patience to test. If they develop such a watch – which is not a stretch of potential engineering – they will just make a new machine that subjects the watches to even more dropping abuse.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

Casio G-Shock (and other product) design development isn’t just about durability, but also about functionality. What Casio shares in common with fellow Japanese watch makers Citizen and Seiko is the desire to build watches the user does not need to worry about. Comfort and convenience are highly valued elements of any consumer product in Japan so it makes sense that the country’s domestic watch makers are motivated by these forces when inventing new products.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

In the context of a watch, this means a timepiece which does not break, is always on time, and doesn’t need maintenance. This is why solar or motion-powered high-accuracy quartz watches are so popular in Japan. On top of that, the consumers in Japan seem to prefer watches that automatically synchronize with the country’s two atomic clock radio signals and, more recently, with GPS satellites around the world. It is all part of a unique homegrown philosophy about what makes a good product – and this is something that consumers around the world have come to appreciate from Japanese-made products, be they cameras or cars.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

Where I feel that Casio differs from its competitors here in Japan is the design philosophy, which emphasizes different ideals and aesthetic values than many of the more traditional-looking products from Seiko and Citizen. Casio is more a dream watch for gadget lovers, whereas much of the competition goes to lengths to dress their gadgets in more elegant skins that attempt to somewhat obstruct the fact that the products are gadgets underneath. As for Casio, the gadget culture is both alive and very embraced. This begins with the employees, naturally extends to the product, and is reflected in many of the consumers.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

Casio, like other high-volume watch makers, uses a lot of intelligent automated techniques to produce watches – but the amount of hand-assembly is surprising. This is especially true among their more high-end watches that are priced around $500 and up. These watches are assembled in Japan (and now, Casio is making a concerted effort of reminding people as such in their marketing materials), with similar levels of care and effort as one might expect in a luxury mechanical watch. Moreover, even though many of these watches have a look that classic G-Shock watch lovers will recognize, the technology and materials used are distinctly high-end. Sapphire crystals, complex metal cases, sophisticated polishes and coatings, and nerd-beloved over-engineering are found throughout the products. The Casio G-Shock Mudmaster is a good example. Casio states that it is intended to appeal to rescue workers and other rough environment professionals who need a timepiece that they can operate with their gloves and that can resist mud and dirt.

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

'Cool & Fun' Made In Japan: A Visit To Casio G-Shock Watch Headquarters Inside the Manufacture

Casio continues to improve the Mudman and Mudmaster collection of watches to levels that its owners will probably never need. The pushers on the latest models are thoroughly engineered in some cases with up to four gaskets per pusher in order to prevent damage as well as both water and mud from entering. Yes, it works well, but I am sure even Casio is quick to admit that the population of people out there who require this functionality is extremely limited. More importantly, these are watches that gadget-lovers can appreciate and purchase (such as they do any luxury watch) in appreciation of the culture and craftsmanship that went into the engineering and design. It is the same mentality that prompts many people to buy a near-$9,000 Rolex Submariner, but just in a different flavor.

  • word-merchant

    Casio: My second ever watch brand – first was Timex – and one I stuck with for years; I still have fond memories of my AX-210 when I was at school, a watch that had so many functions it was almost sentient.

    I think Casio have lost something in recent years, being prepared to churn out rather generic G-Shock after G-Shock and little else – most sharing exactly the same module within. The wacky ideas seems to been smothered; Casio has reached middle age and the ardour has dimmed.

    But I’m also pleased they’re still going and still remain a powerhouse, as they provide a necessary balance to the Swiss watch industry.

  • David Williams

    A basic Casio served me well throughout school and another later served to “dress down” my appearance – and likelihood of being targeted by ne’er-do-wells – when working and traveling in less salubrious regions of the world. Maybe I should look at the present range!

  • Raymond Wilkie

    Hardly subtle. Big bulky with too much going on.

    • SuperStrapper

      WhWhen did they say they were aiming at subtle? You have a bad habit of bashing watches and brands for things they don’t even do.

      • Raymond Wilkie

        You’r right, in this instance, Subtle was not mentioned in the review and they certainly weren’t designed to be so, specifically the GS ( i was stating the obvious ). Who didn’t have a Casio or Timex growing up. i have a soft spot for this company. That said, this are not to my taste.

        • My Casio is still keeping great time after 8 or so years. I haven’t worn it much in that time though.

    • Larry Holmack

      Some of us aren’t afraid of our watches being noticed. But then again, I have been used to being noticed ever since I was a 6’6″ teenager, so having my watch being noticed doesn’t bother me at all.

      • Raymond Wilkie

        I feel you bud. 6’5 in my shoes. My wrist is not the first place folk look.

        • Larry Holmack

          I hear ya!! I’ve got cousin that is close to 7 feet tall, and my 15 year old nephew is 6’1″…and as my sister tells me…he just keeps growing and growing. He wears a size 15 shoe already….I think in European size that’s a 48 or UK size, it’s a 14.5. I wear a size 14 myself…but I have extremely wide feet…in US sizes I wear a 14 6E. I usually have to go to a specialty store to get my shoes. In my younger days, I used to just get custom made Cowboy boots for everyday wear. Athletic shoes were always tougher to find.

          • Raymond Wilkie

            Don’t talk to me about shoes ! 48 ( 13) here, therefor anything less than 42mm on my wrist just looks daft on me.

  • Looks like your tour there was a lot of fun as well. Thanks for the write up Ariel.

  • SuperStrapper

    Very cool. Probably the most iconic line of watches ever. I have a collection of around 20 G-shocks, and while I have not added on in a few years (just not wearing them much anymore) I’ll never stop being a fan.

    Would enjoy my own visit to that place.

    • beardedman

      “Probably the most iconic line of watches ever.” Possibly Rolex would dispute that. 😉

      • SuperStrapper

        Without a doubt. Other brands as well. But they wouldn’t have what it takes to back it up. G-Shock transcends races, genders, generations, personalities, careers, hobbies, incomes, statuses, and anything else you can think to employ. Professional athletes, high-school students, hiphop icons, cubicle-dwelling administrative assistants, rock stars, dentists, stoner dropouts, fashion moguls, deployed infantry, bay street raiders, natural history professors, mountaineering masters and weekend warriors all wear a G-Shock on the same day, and none of them are brand ambassadors. No other watch brand in history can claim anything close to that. Usually because they simply to not wish to be that accessible and applicable, others because they can’t figure out. G-Shock does the impossible and makes it look effortless.

        • Well said mate!

        • beardedman

          OK, I don’t mean to offend, but we’ve had this discussion before. You are a huge fan of this watch line, as your prose clearly attests. I am not. I like it for what it is (as well as what it isn’t), but it doesn’t do the impossible; I’ve broken many of them but they stood up well and were cheap to replace, so it didn’t matter. It’s a good, inexpensive watch with models that offer a wide range of capability. Great. Iconic? Highly debatable but if it flips your switch I’m happy for you.

          • SuperStrapper

            I’m not offended. Having your own opinion is not offensive. How you choose to project it could be.

            You don’t have to like something to understand it is iconic. What is your definition of iconic? You don’t seem to be disagreeing with my logic, which is the definition of iconic I understand. I’d like the understand why you think it is not only debatable, but ‘highly’ so.

          • beardedman

            I tend to use the dictionary for definitions. Merriam-Webster.com says iconic relates to being an icon which is:

            – a widely known symbol
            – an object of uncritical devotion

            Clearly you are devoted to the brand, and there is no argument I can make one way or another about how you feel, if I even wanted to. But your original statement is something I am disputing. You said, “Probably the most iconic line of watches ever.” Consider that “watches” and “ever” are extremely broad and all-encompassing terms.

            I know the G-Shock is very popular and certainly widely known… does that translate into a widely known *symbol*? (A thing that represents or stands for something else, especially a material object representing something abstract. Think crucifix.) I don’t think a G-Shock watch meets that criteria, at least not under the very broad umbrella of all watches ever. One of the hugely respected (IE: Holy Trinity) Swiss maisons might stand as such a symbol in the timeframe of “ever”, but… surely it is subject to some interpretation or discussion and is why I said “debatable”. If you narrow the scope of your statement, it may be true. I’m willing to hear arguments, but simply saying vast swaths of humanity wear a G-Shock doesn’t do it. Not all who wear one may have uncritical devotion to it. All those people likely wear underwear as well, but that hardly makes underwear iconic as in a symbol for something.

            You have a passion for these things and I applaud that! I’m only trying to put a little perspective in place, not dampen your enthusiasm.

            Cheers!

          • SuperStrapper

            As far as I’m concerned, your Merriam-Webster (even though Oxford is a better dictionary) example agrees with me. And, if something has to be devoted to without any critisim at all is broad and all-encompassing, no? You seem to consider Rolex iconic (and I agree), but I also have critisim of Rolex, so I guess it can’t be iconic? You keep trying to point this back to me as just being a gushing fan. Look at the facts. G-Shock is iconic, just like Rolex. But more so. And the ‘holy trinity’ of watches are far too unobtainable to be true icons, aside from within the terribly small and shrinking universe of watch nerds.

          • beardedman

            I’m not pointing anything back to you. Merely pointing out that you made very broad sweeping statements which are indeed debatable. Not everyone loves and uncritically accepts a crucifix, but that does not make it any less an icon. Casio? Not so much. As for the Holt Trinity of watches being unobtainable, you are absolutely incorrect. They may not attainable in any practical sense for you but that hardly makes them universally unobtainable. People buy them or they would not exist. It’s all about perspective.

          • SuperStrapper

            I guess we’ll have to agree to disagree then.

      • ROFL!

  • Great article. I’ve got a Rangeman (I figured if I was going to go “G” then I’d really go G), and it’s an amazing machine.

  • Sheez Gagoo

    Casio. One of my favourite brands. I love my Swiss mech. watch, but sometimes it`s a relationship like in the Ancien Régime:As a king or a prince you simply had no other choice than get married with a princess or a queen. Casio for me, is the sexy and interresting nanny/housekeeper/whatever that makes you dream…

  • Shawn Lavigne

    love wearing my f 91. light, slim, comfy, accurate. shows time, day, date. great watch. i have a G, but don’t wear it. too big for my needs.

  • Shinytoys

    Casio’s do seem to multiply in numbers around here like rabbits. Part of my everyday rotation, in one form or another.

    • Larry Holmack

      Same here…I have 4 G Shocks now…as I recently added another one…a great find on eBay ( A GD120CM-5 in the brown Camouflage pattern ), that I won for under $70…new in box and all the paper work!!

      • Shinytoys

        you have to be careful, it’s an addiction than can spread like wildfire 🙂

        • Larry Holmack

          Yeah, I know. I sold one of my vintage watches that I wasn’t all that attached to, bought the G Shock and my tickets to F1race today…where I am right now!!

          • Shinytoys

            Lucky pup…

  • Shinytoys

    Thanks also to Ariel for a cool behind the scenes look at the Casio Complex !

  • Pingback: New ABTW article about G-Shocks()

  • Bill W

    Sassy. Cool. Cheeky. Made in Japan. Mimi-G.

  • beardedman

    As an inexpensive watch that can take a licking better and also be cooler than Timex, this was the watch I chose when, in the days before cell phones and pagers displaying the time, I needed a watch and also worked at the kind of jobs a dressy watch would not have been safe (for the watch) to wear. They were cheap, tough, and accurate. What more can you ask for? As for being a fashion item, I can only blame the “Transformer” generation for that. Style (as I think of it) and sophistication are not a part of their charm. Geeky tech for it’s own sake is what these exude, even Mr. G. Not a bad thing, but strictly utilitarian for me.

    • The Deplorable Boogur T. Wang

      We have indeed seen the evolution of the G-Shock into a “fashion/trendy” watch.
      Just yesterday, I noticed that it now is the preferred watch for the young “7-Eleven” age set.

  • mtnsicl

    I never understood the G-Shock craze. Over priced pieces of plastic. So, one day I broke down and bought a GW3000. I thought it was pretty good looking. A little more like a normal watch in looks. I thought, with the Tough Movement it would be perfect for riding my mountain bike. Well, I guess it’s not so tough, because It can’t even get through one ride with the time being all messed up by the time I get back. Then the strap gave up on it. Then I had to find, which wasn’t easy, strap adapters so I could put a regular strap on it. I’ll never buy another G-Shock again! So, now I ride with a Red Clover watch that I paid $25 for. It hasn’t let me down for the 6 years I’ve had it.

    • SuperStrapper

      You should have bought a genuine one. Lots of fakes out there, unfortunately.

      • mtnsicl

        Believe me, it’s not a fake.

        • SuperStrapper

          Then I hope you kept it. It’s the only g shock that was ever made that can’t withstand a bike ride.

          • mtnsicl

            Oh yeah. I put a leather NATO on it and it seems to be able to handle the gym, office and everything else just fine. And, if the time does get messed up, it fixes itself with the radio signal at night. I just have so many watches that it doesn’t get very much wrist time.

          • Raymond Wilkie

            You went about with a nato strap on a GS ?

          • mtnsicl

            Listen Cracker Jack, the GW3000 looks a lot like a pilot watch. So, a custom brown Swiss ammo NATO strap looks the cats snatch on this watch. Got sumpin’ say bout it bra??

          • Gokart Mozart

            A pilot style G Shock – that i have to see. Put up a picture please, with or without the nato.

          • mtnsicl

            Google GW3000 NATO. Mine is the image with the watch laying on a blue microfiber towel. It’s on a different leather NATO in this picture. That reminds me, I also had a problem keeping the date on the right number for a long time.

          • mtnsicl

            In fact, they even call it an Aviation Watch! Imaging fucking that!
            http://www.gshock.com/watches/Aviation/GW3000B-1A

  • Shawn Lavigne

    i like G shocks, but resin rot is very disappointing. my gw5600 j developed resin rot after only 5 years, and i hardly wore it. i still have it, sans bezel and on a timex strap.

    • The Deplorable Boogur T. Wang

      I also am a long-time G-Shock fan. I have an “Old School” DW-5600 that just continues on. I have 3 other G-Shocks and just recently, last week, bought a “Casio MDV106-1AV” – which I personally think is one of the best deals in watches going on.
      I have never heard of this ‘resin rot’ thing before. Mine have been thru oil, gasoline, av gas, kerosene as well as mud, blood and large amounts of sweat – No Problems so far.
      Replacement straps are very easy to get from various Amazon sources.
      I also have a Timex “Expedition” that is about 10 yrs old and still ticking.(INDiGLOW Rocks !)

  • The Deplorable Boogur T. Wang

    Thanks Mr. Adams.
    Good and well-received write-up.

    • cg

      Nice article. I won’t look at Casio the same again…

  • “With a metal case and bracelet, Mr. Ibe and his team perhaps for the first time developed a Casio sports watch for style that would live up to the legendary “abuse-resistance” of the G-Shock – though for a more sophisticated audience.”
    I disagree! You’d think somebody that “needs” advanced functions like the ones in every GS are more sophisticated people than someone with a dress watch that at best gives the date that just sits around in a conference room or an office!

    I own two, my first GS I bought with my first salary back in ’95 from my first serious job, I got two Stargates in different colors, one for my dad, one for me. Both are still ticking flawlessly. My second, a Riseman with a dragon on the caseback, I think maybe around 2005 and it also works perfectly after so much abuse it’s almost unbelievable (once I’ve crashed into pavement with the watch face on: I hit a person on my bicycle and had to protect his head by hugging it with my arm and we landed G-Shock first into the street… a couple of scracthes only!).
    Point being, I always want to buy more G-Shocks, but why if I already own two that just refuse to die?

    Does somebody knows what models are these two (last picture) http://www.ablogtowatch.com/wp-content/uploads/2016/09/Casio-Manufacture-Article-aBlogtoWatch-01.jpg ? Thanks!

    Great article! Very refreshing after the usual mechanical, delicate watches of always!

    • Ariel Adams

      Our pleasure.

  • Raymond Wilkie

    Look, they might be able to do this that and the next thing, withstand atomic bombs and the like but there’s no getting away from the fact that the GS is just plain ugly.

    • I’ve always thought of the G line as being bulky, and way too many things on the dial. However, if the situation arose where I would need one, then a G would be the way to go.

      • Raymond Wilkie

        Are you planning on joining the S.A.S anytime soon ?

        • Heh. You’re a card Raymond.

          But *if* I were joining the S.A.S. I would probably consider a big G watch.

  • Han Cnx

    It may also be worth mentioning that they’re a fashion icon for ladies just the same. It’s difficult to find women who are into (mechanical) watches to the same degree as men, but a lot easier when it comes to G-Shock collecting ladies.. Many have one to match any outfit. And size really isn’t a problem either: tiny lady watches were a 20 century thing.

    https://uploads.disquscdn.com/images/44e2d5bf03a2bc216cd738cfbc100c17a8607093dac970c7e2819e7a8c0fa01d.jpg

    https://uploads.disquscdn.com/images/d22c63a1f3694ab0138d529fe19ec0dc178d978d6ff0ce0234846f24a86e7e49.jpg

    https://uploads.disquscdn.com/images/fd228c0d88b030d3d4e2261315bf22c26132a998e8952d2f568ef8c8db53fba5.jpg

    https://uploads.disquscdn.com/images/2bc304a26bb3a36631b0083e366e87abfafe926b4f3dc69ab07d3bfdcd3d2881.jpg

    • Raymond Wilkie

      Awful.

      • SuperStrapper

        To each his own, but some of us are into women.

  • ??????

    I’ve always appreciated Casio for what they are since I got my blue Illuminator when I was a kid. Today, the watch is 20 years old, but change the battery and it’ll run as perfect as always. It was just the strap which cracked before the watch. However, I don’t get all this noise around G-Shocks which has grown to some crazy degree today. Office plankton wearing bulky 50mm blocks of colored plastic. So much fun.

  • The Deplorable Boogur T. Wang

    I just noticed that if you go to Google, and type in “G-Shock and (anything)” , you get some very interesting results

  • Omar Kardame

    https://uploads.disquscdn.com/images/e42108287c3743642011305a8f14daa9e0ee480da1bc40ed38777d96278fb5c5.jpg
    Thank you very much for a fabulous detailed visit .. Interesting read..

    Can you please tel which is the watch on the hands of gentleman wearing blue shirt?

    I am in love with it

  • DeepEye

    I love g-shocks. I own two of the 5000 series. My main problem with their watches is that i can’t wear them: most g-shocks (the best one) are simply too big, gigantic. I simply don’t like to have a dinner plate on the wrist.

  • HectorAsuipe

    I will always have a G-Shock in the collection.
    Currently use my 9400 Rangeman to set all the other watches, as it syncs up with the atomic clock while I am sleeping.

  • Gokart Mozart

    Is it not possible to do a G-Shock that looks like it was designed for people older than 12?

    Fair enough they are tough but surely it is possible to do something tough and good looking?

    • DeepEye

      The basic GW-5000 or GW-5610 will do. Plain black and simple classic design.

  • Love this article. Curious about this quote: “Brands like Seiko and Citizen had elaborate dress watch collections with specific models intended for people to get in steps as they went up the corporate ladder.” Can you say more?

  • Alessandro Montanari

    Thanks for a very interesting article Ariel. I just bought a F-91W inspired by the article:)

  • Gary Wright

    Really good piece. Missed it during my Rangeman and Mudmaster purchases in past two months. You really capture something I believe that my G-Shocks and my Rolexes have a lot more in common than many enthusiasts realise – and the cost remains a bargain really. Nice piece, thank you (and can’t do any harm to sales, eh?)

  • outdoorzguy

    Very nice, extremely informative article. Great photos also. Very glad to hear about the attention to detail and care that goes into building the G-shocks that I love. 🙂 https://uploads.disquscdn.com/images/ad36e478cb99c47eea578d4dcb8f224ac1a7c9e4ece0e25df1f1b8a622d3b31d.jpg

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