Baselworld 2013: Casio Releases G-Shock’s 30th Anniversary Edition

Baselworld 2013: Casio Releases G-Shock’s 30th Anniversary Edition

Baselworld 2013: Casio Releases G Shocks 30th Anniversary Edition   watch releases

Casio's G-Shock has always been an unquestionably fresh, energetic, but also - with its countless editions - a superbly professional wristwatch, with durability and richness in features scarcely paralleled by other pieces. It has been owned - or to say at least acknowledged by - watch nerds, enthusiasts, and "normal" human beings alike. This recognized and beloved timepiece just turned 30 years old and Casio is celebrating with a limited edition of 5,000 pieces.

The model of choice is the DW-6900 series characterized by the round shape that came as a result of an extended search of toughness and durability. This model in fact is the most popular G-Shock model ever. The watch now comes in a "lustrous metallic silver" finish - as they say, as a symbol of future progress. You can find this piece represented by the 7-meters tall G-Shock in the motif on display in the Casio booth at Baselworld 2013 - as an interesting note that two stories height of a drop is easily survived by a G-Shock.

Baselworld 2013: Casio Releases G Shocks 30th Anniversary Edition   watch releases

In order to provide unique, limited-edition-worthy aesthetics, mirror-finished front and side buttons were used, the dial is a piece of brushed-metal, and the LCD is white-on-black.

The limited edition watch's back plate is engraved with the 30th Anniversary logo designed by Brooklyn based graphic artist Eric Haze. The commemorative spirit is further enforced by the words "Since 1983" emblazoned on the strap keeper, an aluminum medallion and the custom packaging which features the same color scheme of the watch itself.

Baselworld 2013: Casio Releases G Shocks 30th Anniversary Edition   watch releases

The G-Shock brand's fundamentals were envisioned by a Casio engineer, Kikuo Ibe's, idea. He wanted to develop a wristwatch which was virtually unbreakable - a bold initiative at a time when timepieces were generally considered to be brittle, fragile items. Actually, his motive for this endeavor was the dropping and breaking of the mechanical watch that was given to him by his father. Looking back, it's safe to say that he didn't want to frustrate himself again and he went for the safe bet of dropping all prototypes from the windows on the first, then second and third stories of the building he was working in. Had the watch not survived, it was deemed to be not tough enough and he returned to the drawing board. Apparently, while creating a casing that would survive such drops was solved, the inner parts were still often damaged - a problem that required a unique solution. The way of getting around this issue was creating a centrally mounted module that would be connected with the casing in a minimized, "floating" way, so that the impact's forces transferred to the movement, were reduced as much as possible.

Now, 30 years after the release of the DW-5000C in April of 1983, the G-Shock lives on and continues to be as much of a fashion element as indispensable professional equipment alike. gshock.com

Read our other articles on other Casio G-Shock watches here »

6 comments
JohnWhooley
JohnWhooley

I have to say I "Love" the g-shouck happy 30th and many more!!! John whooley

SuperStrapper
SuperStrapper

Love G-Shock; I'm finding it tougher to give them proper wrist time these days, but I have about a half dozen of them and there are others I'd like to have.

This anniversary edition is boring though. This would have been a great time to introduce a totally new module and case design, its overdue.

Also, if they were going to pick a historic module for the 30th splash, I find it odd that it is not the 5000, considering that was the original: a new 5600, which is very similar, and very popular.

Anyway, this is certainly one of my favourite brands and I'm glad to see them do well so consistently.

DG Cayse
DG Cayse

Like it or not, the G-Shock is now an 'icon' in the horological world.


(Is this piece a generated daily press release by Casio?)

Ulysses31
Ulysses31

I'm surprised something like this would be at Basel World.  It's just so ordinary, thirtieth anniversary or not.  Standard feature set, same old resin case, same colour options as have been available for quite some time.  We used to wear stuff like this at school, so I just find it common and unremarkable.

SuperStrapper
SuperStrapper

Oh yeah man, I know them. Pretty much settled on a 350, the grey one.

Trackbacks