Maurice Lacroix has started releasing information about their upcoming Baselworld 2013 collection. They will be debuting two watches each week leading up to the start of BaselWorld. This week kicks off with two new models within their very successful Pontos range of elegant but sporty automatic chronographs. The Pontos is arguably Maurice Lacroix’s most famous model, and rightfully so as they have managed to design a watch that looks distinctive without being especially boisterous or ostentatious.
Articles | Maurice Lacroix
Maurice Lacroix Pontos S Diver Watch Hands-On
The most impressive new Maurice Lacriox watch this year is easily the Pontos S Diver. I think Maurice Lacriox eventually dropped the “Diver” part of the name. Who knows why – I am still going to call it the “Diver.” I first discussed the Pontos S when debuting it to the world here. Now with a hands-on look at the final versions I can once again say “I like it.”
At The Maurice Lacroix Watch Manufacture
A few months ago I got to visit the Maurice Lacroix watch manufacture in Saignelégier, Switzerland. No, I still can’t pronounce the name of the city, but the building itself was surprisingly modern and well-designed. While relatively new, Maurice Lacroix as a brand is also pretty new in the scheme of other Swiss watches in [...]
Maurice Lacroix Pontos S Dive Watches
A few months ago while with Maurice Lacroix at their manufacture I spent time with them going over small details on the prototype versions of these new Pontos S dive watches. We looked at little things like the polishes on the rings around subsidiary chronograph dials, colors, strap choices and other details on the dials. [...]
Maurice Lacroix Masterpiece Regulateur Roue Carree Watch
I am talking about this watch because people are going to notice it and wonder, “what is going on here?” Well nothing really fancy to be honest, aside from some engineering gear fun. While the concept of a clover and square shaped gear might be odd, it works. You can see in the video exactly [...]
What It’s Like Being A Brand Ambassador For Maurice Lacroix Watches – Video
This is actually a very telling tale, and is not at all unique to Maurice Lacroix. Look closely and you get to see exactly what it is like being a brand ambassador for a Swiss watch brand. Here you have outgoing British golfer Justin Rose being courted by Maruice Lacriox to becoming a brand ambassador [...]
