Rolex really isn’t like any other watch brand. In fact, the privately held, independently run entity isn’t like most other companies. I can say this now with a lot more clarity than most people because I was there. Rolex rarely allows anyone into its hallowed halls, but I was invited to visit their four manufacture locations in Switzerland and experience first-hand how Rolex makes their famous watches.
Articles | Rolex
Rolex produced the very first Submariner in 1953 with this model ref. 6204 watch. The Submariner would go on to not only become one of the most iconic timepieces in the world, but also one of the most heavily emulated, desired, and studied. The Submariner was the first diver’s watch from Rolex and followed a legacy that started in 1926 when Rolex released its first water-resistant watch, the Oyster.
What you see are the two versions of the very first Rolex Oyster watch, in other words, the world’s first water-resistant timepiece. It was proven on the wrist of a swimmer, and when it was released in 1926 it was a rather big deal. The origin of the Oyster name is rather straightforward, borrowed from the sea-dwelling mollusk of the same name, and has been a hallmark of Rolex ever since.
Rolex could be planning to release watches with improved shock-resistance very soon. A recent United States patent application by Rolex details a new type of component used in their Oyster cases that is said to reduce shock to the movement by up to 60%.
I’ll admit it. I love watches and I love cars. To me, they both represent a higher state of where design and machinery intersect… I always seem to find a correlation between people who own fine luxury cars, and those who own fine luxury watches. Having said that, the world of watches is amusingly different than that of cars…
Rolex would likely take issue with the fact that we are reviewing both the Datejust II and Day-Date II watches in the same article. Yes, the watches have an abundance of differences, each with distinct options and features such as dials and bracelets. They also have two completely different movements. Nevertheless, both the Rolex Datejust II and Day-Date II…
As we previously announced, Rolex introduced six new Day-Date watches for 2013 at Baselworld. Unfortunately, they didn’t give them unique names (aside from the reference numbers) outside of the standard Day-Date collection, but in our opinion these are special models. When we first saw them in their glorious colors through the windows at the Rolex booth, we immediately dismissed them as fashionable ladies watches…
Rolex has just launched a smart new new video promotional campaign called “Rolex And Icons.” People often ask us “what watch brands are using social media well?” This requires a lot of thought as only a few come to mind who are even using social media properly.
Hands-on look at the Rolex Daytona 116506 platinum watch with brown ceramic bezel and ice blue dial.
For 2013, Rolex honors this classic look with a blue and back versus blue and red bezel – and this time it is in ceramic. Technically, the new ceramic Rolex bezel is impressive. You have a single piece ceramic insert produced in-house by Rolex that incorporates two colors…
For Rolex, BaselWorld 2013 seems to be all about color. Not only has the brand introduced new color variants for both the GMT-Master II and the Daytona, but they have also announced a series of new colorful versions for the Day-Date range. Spanning six different colors across three different gold cases, these new Day-Date models reflect the current popularity of wearing a Day-Date or Datejust on a leather strap.
We’re here at BaselWorld 2013 and Rolex has shown off a couple of new model iterations, including a platinum Daytona and this black and blue colored GMT-Master II. Essentially just a new color variation of the current GMT-Master II range, this new version employs a two color cerachrom bezel insert (a first for Rolex) in a day/night arrangement of blue and black.
Rolex is as much a lifestyle as it is a watch brand. The company is a legend, and their products are the corner-stone of an industry that sells dreams, status, quality, and ideally, value. Whether or not individual entities in the luxury industry can deliver
Recently we spoke with the Rolex boutique in Beverly Hills and they confirmed that Rolex has about 2,000 SKUs even though there are only a few product families to choose from. That effectively means that there are tons of available Rolex watches to choose from…
This is a two part guide on buying your first Rolex watch. Part 1 discusses when you should invest in your first Rolex, while Part 2 discuss what specific Rolex timepiece to buy.
As a research scientist with a passion for fine timepieces, I have always been on the lookout for the watch that would best match my work and life passions. If you also fit that category, then look no further than the Rolex Milgauss…
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