Rolex has just launched a smart new new video promotional campaign called “Rolex And Icons.” People often ask us “what watch brands are using social media well?” This requires a lot of thought as only a few come to mind who are even using social media properly.
Articles | Rolex
Hands-on look at the Rolex Daytona 116506 platinum watch with brown ceramic bezel and ice blue dial.
For 2013, Rolex honors this classic look with a blue and back versus blue and red bezel – and this time it is in ceramic. Technically, the new ceramic Rolex bezel is impressive. You have a single piece ceramic insert produced in-house by Rolex that incorporates two colors…
For Rolex, BaselWorld 2013 seems to be all about color. Not only has the brand introduced new color variants for both the GMT-Master II and the Daytona, but they have also announced a series of new colorful versions for the Day-Date range. Spanning six different colors across three different gold cases, these new Day-Date models reflect the current popularity of wearing a Day-Date or Datejust on a leather strap.
We’re here at BaselWorld 2013 and Rolex has shown off a couple of new model iterations, including a platinum Daytona and this black and blue colored GMT-Master II. Essentially just a new color variation of the current GMT-Master II range, this new version employs a two color cerachrom bezel insert (a first for Rolex) in a day/night arrangement of blue and black.
Rolex is as much a lifestyle as it is a watch brand. The company is a legend, and their products are the corner-stone of an industry that sells dreams, status, quality, and ideally, value. Whether or not individual entities in the luxury industry can deliver
Recently we spoke with the Rolex boutique in Beverly Hills and they confirmed that Rolex has about 2,000 SKUs even though there are only a few product families to choose from. That effectively means that there are tons of available Rolex watches to choose from…
This is a two part guide on buying your first Rolex watch. Part 1 discusses when you should invest in your first Rolex, while Part 2 discuss what specific Rolex timepiece to buy.
As a research scientist with a passion for fine timepieces, I have always been on the lookout for the watch that would best match my work and life passions. If you also fit that category, then look no further than the Rolex Milgauss…
Big news in the watch world today as Rolex has been announced as the long-term Official Timekeeper for Formula 1 racing, effective as of the 2013 season. Being both the Official Timekeeper and Official Timepieces of Formula 1 is no small achievement…
An evolving category in the watch market are replacement aftermarket products not intended to mimic the original, but rather to improve or change the way the watch looks and feels. One of those companies entering into this category is Everest Horology…
Rolex – probably the world’s top luxury marque – has decided to put a segment of its venerable advertising budget into YouTube, the major online video sharing website. Rolex is known (perhaps famous) for its healthy, but finicky advertising budget. It is also widely known among watch writers and journalists to be a brand that [...]
Article and images contributed by Michael Maximilien: Let’s be honest, Rolex watches are one of the society’s symbol of success around the world. If you want people to know you’ve made it, then get a Rolex. And, this message is universal, it hardly matters where you are on the globe. The Rolex models don’t change much [...]
Who said Rolex makes only smaller or medium-sized watches? With huge cojones Rolex deftly reclaims their status as king of the dive watch by making the deepest diving mechanical watch ever (as far as I can tell) in the size-happy 51.4mm wide Deepsea Challenge. The watch is cool and the story is even better – [...]
Each year at the Baselworld watch and jewelry show the most anticipated news is what behemoth watch brand Rolex will release. This is a quizzical thing because what Rolex announces is often anything but revolutionary. Still the successful and closed watch brand seems to excite their loyalists with the new creations each year – often [...]
The Paul Newman Daytona – next to the Submariner range, this is of the most well-known collectible Rolex watches out there. There is a sort of mythos around the watch given the ambiguous connection to the movie star/pop culture hero, and the extreme fame that the Daytona collection later had. The story of the Paul [...]
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