Dilusso Surprise Box: The Custom Curated ‘Luxury Surprise Box’ For Men

Dilusso Surprise Box: The Custom Curated ‘Luxury Surprise Box’ For Men

Dilusso Surprise Box: The Custom Curated 'Luxury Surprise Box' For Men Luxury Items Sponsored Post

As an aBlogtoWatch guest, Paul Chakour of Dilusso would like to share details about their luxury surprise box for men which features a curated collection of goods including a watch, pen, headphones, and other selected products.

I’d like to thank aBlogtoWatch for providing me with this guest post opportunity.

My name is Paul Chakour and I am the CEO of Dilusso – the luxury surprise box for men. I am an avid mechanical watch enthusiast and, along with my co-founders, share an affinity for luxury and high-touch customer service. At one time or another, we’ve each celebrated life’s milestones by making a luxury purchase to commemorate the occasion. Still today, I can remember buying one of my prized watches while on my honeymoon in Italy. It’s that type of lasting memory that was the main inspiration for Dilusso.

Derived from the Italian phrase di lusso, which means "of luxury" or "luxurious," Dilusso brings together luxury brands, iconic curators from various industries, as well as exclusive experiences to create a unique "experiential buying" service. Research has shown that owning goods may be a reflection of our identity, but experiences tend to be our identity and can make us all the more interesting and even happier.

Dilusso Surprise Box: The Custom Curated 'Luxury Surprise Box' For Men Luxury Items

You may be familiar with the subscription and mystery box concept which has gained huge popularity over the past few years, generally comprised of consumable goods or samples. Until now, there hasn’t been any that focus on the luxury consumer at this level.

So, what can you expect from a Dilusso Surprise Box? We start with a hand-crafted solid mahogany box, which is a luxury keepsake in and of itself. Then, as a centerpiece of the Dilusso Surprise Box, we include one of our personal favorite luxury items, a Swiss made mechanical watch from the likes of Rolex, Panerai, and Hublot. When it comes to selecting watches, your curator will always take your preferences, your current collection, and aspirational pieces into account. We have also developed partnerships with highly sought-after brands such as De Bethune, Roger Dubuis, and MCT. These more exclusive pieces carry a higher price value than some of our initial Dilusso Surprise Boxes, but we will develop private and intimate experiences around these amazing brands for the true watch connoisseur.

Dilusso Surprise Box: The Custom Curated 'Luxury Surprise Box' For Men Luxury Items

We then surround the timepiece with other luxury essentials for men. These include pens; cuff links; headphones and other tech; leather goods like wallets, bags, and agendas; watch related accessories like watch winders and straps; bracelets; belts; and art. All essentials are from leading recognizable brands such as Goyard, Hermes, and Louis Vuitton or relatively new and unique entrants to the market like, Roland Iten, Anil Arjandas, and Edelberg – each with an intriguing story and exclusivity to themselves. And, retail value for the items will always be higher than what you pay for your Dilusso Surprise Box.

Dilusso Surprise Box: The Custom Curated 'Luxury Surprise Box' For Men Luxury Items

Dilusso is all about creating memories, and a Dilusso Surprise Box wouldn’t be complete without amazing luxury experiences. The options are truly endless, but each Dilusso Surprise Box will be curated specifically around the interests and passions of each customer to create exhilarating experiences such as:

  • dining at some of the most highly regarded restaurants around the world
  • private celebrity chef dining experiences
  • VIP access to major sporting events like Formula 1, US Open, or NFL Super Bowl
  • movie premieres and VIP access to the Grammy Awards including celebrity after-parties
  • Private travel to a vibrant city like Las Vegas or luxury yacht charter in Cannes for the film festival

How, exactly, do we offer this? By visiting our website, firstly, our customer selects from our expert influencers or personalities from social media, entertainment, sports, and lifestyle to curate his Dilusso Surprise Box. Then, we work with our customer to get an intimate understanding of his personal interests, and our curator then goes to work deciding on which essentials and experiences will fit the customer best, injecting their own personal style, taste, and expertise. The curator can choose from our ever-growing pool of brands and partners. All goods are 100% authentic and sourced from authorized dealers or directly from the brand and include the manufacturer’s warranty. We will not offer grey market or pre-owned goods. We will, however, let our customers know if a rare and sought-after vintage item has been acquired as part of their Dilusso Surprise Box.

Working with the premier global concierge service, Les Concierges, the curator builds exhilarating experiences based on the customer’s preferences and taking into account their geographic location and the time of the year - specifically for scheduled events such as sporting events.

Dilusso Surprise Box: The Custom Curated 'Luxury Surprise Box' For Men Luxury Items

Then, we deliver the custom Dilusso Surprise Box directly to our customer’s door - anywhere in the world— international shipping & insurance included, with hand-delivery offered anywhere within North America. The Dilusso Surprise Box experience doesn’t end at delivery: we personally follow up with each customer to ensure they’re satisfied and, most of all, surprised.

A Dilusso Surprise Box starts at US$15,000 and each box is personalized and part of a numbered limited edition series to ensure exclusivity.

Dilusso Surprise Box: The Custom Curated 'Luxury Surprise Box' For Men Luxury Items

Apart from the fact there wasn’t anything like this in the market, we wanted to offer a unique luxury buying experience for men to make their purchase as memorable as possible. We wanted a way our customers could celebrate their success and achievements or commemorate a milestone in their life in a manner that would bring them joy and memories for many years to come.

We’re always open to feedback and would love to hear about which curators you’d like to see, the brands & types of essentials as well as experiences that would excite you most. You can let us know via phone, email, or live chat (available on our website), or via our social media pages - we’d love to hear from you.

A sincere thank you again to the ABTW team for allowing us to share. dilusso.us

Sponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.

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  • AKDISQUS

    What a great idea! Cater to rich men who are lazy enough not to know what they want. You going to make some Sheikh in a desert very proud.

    • DanW94

      Yeah, how dare he have copious amounts of money to purchase the finer things in life, while you try to eek out a living selling magazine subscriptions or whatever you do in the basement. Boo-Hoo for you…..

      • Beefalope

        What a noble class warrior you are. Who else will stand up for the downtrodden and abused rich if it is not you? They have it tough, but luckily they have you to stand up for their rights.

        • DanW94

          No, you’re absolutely right, if you’re financial well off, let’s strip you of your rights and seize your assets. Never mind that the vast majority have worked hard and earned their money through legitimate means. Don’t foist your own financial misfortunes on their shoulders. Suck it up…..

          • Beefalope

            Yes, the rich have it so, so, so tough in our society.
            And don’t worry about my “financial misfortunes,” imbecile — I’m pretty sure I’m doing just fine. But that doesn’t mean I have to behave like an asshole like you.

          • DanW94

            I’m glad you’re doing just fine, then don’t trot out the same old tired whining about people with money. And how does my responding to your snarky post with my own snarky post make me an asshole? I suppose if I’m an asshole, then your an intolerant douchebag.

          • Beefalope

            Then we’re settled. Excellent.

          • DanW94

            Yes, I’m an asshole and you’re a douchebag……fair enough.

          • AKDISQUS

            You would have saved yourself 5 comments if you started with that.

          • DanW94

            See, now that was funny……

          • DanW94

            My apologies for this string of posts…..I let it get away from me, it wasn’t very mature….

          • Beefalope

            To whom are you apologizing? I hope it’s not me, since that would be unnecessary. I’m an adult, and I talk trash. Other people talk trash back to me. It goes with the territory.

          • DanW94

            Yes, it was intended for you and everybody else on the blog. Trash talking is fine but it shouldn’t devolve into name calling on a blog reserved for discussions about watches.

          • egznyc

            Fair enough but at least it was rather amusing. And who doesn’t let their emotions get the better of them from time to time?

          • DanW94

            Oh, so I’m funny, do I amuse you? Funny how, like a clown?? (Picture that in a Joe Pesci accent from Goodfellas)….lol
            Seriously though, the back and forth can be fun but you have to keep light. It makes the blog look bad when it turns nasty.

          • egznyc

            Somewhat off-topic (both of us), but that is a great scene! I think of it in situations where someone talks about being amused.

          • AKDISQUS
          • AKDISQUS

            You’re absolutely right, it’s all about humble beginnings.

            http://www.politico.com/story/2015/10/donald-trump-father-loan-1-million-dollars-215154

      • AKDISQUS
  • JP. Coqueran

    Wasn’t there an article just yesterday about why lifestyle marketing will never be very effective for a serious watch collector…

    • AKDISQUS

      There is no such thing as a watch collector, only rich guys who can afford more than one fancy watch with a name.

  • Dinkee, H. O.

    A PERFECT gift for the busy executive on your Christmas list! This gets my 100% approval.

    BTW, this is an opportune time for ABTW to begin to scrub / filter out snide remarks from the Great Unwashed. Dissent isn’t a part of my blog’s world, and it doesn’t need to be on ABTW, either. You no doubt don’t have a large staff as I do to “control the message”, so you might have to roll up your sleeves and do it yourself. You’ll see dividends, I assure you!

    The HO

    • SuperStrapper

      ‘you no doubt don’t have a large staff…’. You might want to clean up the grade 4 grammar.

      Your spoof might be a little humorous if you weren’t so unfunny and trying so hard.

      • Dinkee, H. O.

        I’m now giving you one of my trademark sleepy-eyed, eyebrow raised looks of self-satisfied mild disdain.

        • Larry Holmack

          Sorry…there is only one person who looks cool with a raised eyebrow….and it isn’t you!!! LOL

          https://youtu.be/cZpyLFlnMKE

          • Dinkee, H. O.

            He does have a superb Panerai collection…

        • Shinytoys

          How come your Lordship?

    • Shinytoys

      “The Great Unwashed”????? I always am suspect of people whom refer to themselves in the third person. Sweet Jesus, where did you come from?

      • Dinkee, H. O.

        And a trademark sleepy-eyed, eyebrow raised look of self-satisfied mild disdain for you too, sir.

    • Marius

      My esteemed colleague, I certainly agree with your filter suggestion, but may I also suggest ABTW introduces a three-day seminar for teaching the less mentally equipped all there is to know about horology. This course could be held in my hometown–Monte Carlo, at the Hermitage Hotel. The fee should be a meager $24k, and of course, it should be by invitation only.

      • Dinkee, H. O.

        A top suggestion! As long as they are required to equip themselves with my branded sports jacket and loupe, I endorse your endeavour. Lord knows that many on here are in dire need of an education about what is important when it comes to horology!

  • DanW94

    Nice gift if you or your’s can afford it. I wonder if the brand selections extend beyond the big Swiss names. I’d like my surprise in the form of a Glashutte Original : )

    • Paul Chakour

      Would this work? 🙂

      • DanW94

        Yes, it would! Perhaps not in that color though……unfortunately it’s out of my price range and it would truly be a Christmas miracle if it landed under my tree this year : )

      • AKDISQUS

        Yuck, looks like the booger of finer watches.

  • Beefalope

    This is perhaps the most despicable thing I’ve ever seen in ABTW.

  • Larry Holmack

    I can find lots better uses for $15,000…..

  • Marius

    I don`t really understand the concept. So, $15k will get you a base Rolex, Panerai, or Hublot plus a Vuitton purse plus a wooden box. Great. The CEO of Delusional was talking about how important experiences are. I agree with him. So, the best idea would be to take those $15k, travel to Italy, visit Florence, Venice, Naples, and once you have arrived in Rome, buy yourself a fine Jaeger LeCoultre Reverso Duo. That way, you could couple a very cool trip with an equally cool watch. Problem solved.

    • Joel Schumann

      I have to say, this was my thought as well. I immediately resonated with passages
      like “owning goods may be a reflection of our identity, but experiences
      tend to be our identity and can make us all the more
      interesting and even happier.” – Despite hanging out here on ABTW, I
      actually spend my money on buying experiences rather than goods. Getting some dude on the phone and order a box with goods and a couple of concert tickets is not what I consider an identity forming experience,

      • Paul Chakour

        DILUSSO is focused on the entire experience aspect from working with the curator for expert advice, hand delivery to packaged experiences that may generally not be available to the public. Depending on our customers’ interests, that could range from tours and meet & greets with independent watch makers to VIP event access and private travel. Definitely no ordinary concert tickets 😉

    • Paul Chakour

      Good point. Although, not everybody has access to amazing experiences once they land in Italy such as a private dining experience with a famous Italian chef in Tuscany or a chartered yacht off the Amalfi Coast. We’re trying to curate an overall exciting experience from receiving luxury goods (tailored to our customers’ style and preferences) to lasting memorable moments.

      • BSDinSF

        Paul — you’re right that not everybody has access to these amazing experiences. Just anybody who has $15k to spend on a surprise box.

        • Paul Chakour

          $15-$20k doesn’t generally buy you the kind of ‘access’ that we offer but valuable feedback anyway.

          • BSDinSF

            Paul, that wasn’t my point. Rather it was that if I have the disposable income to make an impulsive $15k purchase then I also likely already have a rep at Camper & Nicholsons who’d be more than happy to arrange a yacht for me and would make sure that the famous Tuscan chef comes on board to cook us a supper one night. Furthermore, I have every incentive to keep my yacht charter relationship confined to Camper since the more I use them the more they’re willing to go the extra mile for me. Finally, you can’t let the concierge aspect be a major selling point when you’re outsourcing it.

          • Paul Chakour

            I totally understand that this isn’t for everyone. Our initial target customer though, isn’t the U/HNWI with their own personal shoppers and personal assistants etc. It is the Corporate gifting and incentives market as well as aspirational buyers. This segment may not have the means to organize these experiences but would value them along with a beautiful timepiece and other essentials. Also, rewarding oneself and marking major milestone like a 30th or 40th birthday or a promotion is not a new concept, we just package it uniquely.

      • Marius

        Now I understand the concept, the problem is that, especially nowadays, a lot of those experiences, such as a chartered Yacht, can be booked online. I mean, a friend of mine went to Paris this summer for a cooking class at the Cordon Bleu School. He booked that course online in just a few minutes, just like the hotel.

    • egznyc

      Marius, I’m with you – it’d be far more memorable and satisfying if I were to have an awesome travel experience that I’d had a hand in organizing (or my wife), which included my shopping for a watch that would remind me of the great experience every time I strapped it on. I don’t want to outsource my experiences or purchasing decisions.

      Surprises are fine, but not $15K+ surprises that might not be exactly what I wanted. This is great for someone whose preferences aren’t well formed but that’s just not me with watches.

  • Raymond Wilkie

    Thats handy, i need a pair of braces. Doucebag, assole ! goodness me gentlemen.

  • notfunny2u

    Look, I could never afford this and if I happened to have $15K lying around I’m not sure I’d buy this (I might just choose to get 15 grand worth of watches). That being said, my wife is a BirchBox customer and I can’t tell you how often I’ve told her that something like that (but not make-up/beauty related) needs to be done for men. Getting a package full of cool stuff every month is something she really looks forward to. Getting this DiLusso box would be a really great treat too. I’m not going to put down a 1%er who chooses to purchase this…more power to them.

    • BSDinSF

      You’re thinking of Trunk Club which Nordstrom purchased. So far it hasn’t worked out for them, but they’re hoping to see profitability within 3 years.

      • notfunny2u

        I’m aware of Trunk Club, as far as I know they are purely clothing. I think having a grab bag of goodies as they are describing above is the better route. So many companies are doing the men’s clothing boxes now. Being a larger guy (52″ chest, 44″ waist) none of them can even service me. Having things like headphones, pens, etc really gets rid of that issue.

    • AKDISQUS

      20k is better deal, but did calculation top of my head, they profiting around 30-45% depending on labor costs. 15k Panini bread is very bad deal. Notice fine print where they say you have to pay taxes on import, lol.

      Now go get your shine box!

      https://www.youtube.com/watch?v=PJzNUydlQ4I

  • Richard Baptist

    I smell monthly giveaway prize here people!!

    • Boogur T. Wang

      Is that what that is?

  • Mitch

    really cool. Hopefully one day I’ll make enough $$$ to consider something like this! Although there’s no way any montegrappa stuff would be in my box! 😉

    • Paul Chakour

      Hi Mitch, I’d be interested to hear what type of pen you would like to see.

      • Mitch

        Im more a fan of mont-blanc’s. They seem to have more traditional subtle designs. I’m in no way a connaisseur of pens though. Good luck with your company Mr.Chakour. Don’t let the trolls discourage you.

        • Paul Chakour

          We’re big fans of Mont Blanc also. Always good to have options as people have such varying taste:-) Also, thank you for your kind words.

  • Astronuts

    What a load of crap. How empty one must be to pay someone to “surprise” you with such “sucsessfull-man” hoi polloi. Trinkets and baubles can only satisfy you to a point. I’m going back to Hodinkee.

    • john coleman

      Bye Bye !

  • HectorAsuipe

    I do not get it.How much information do I have to give the “curator” (which, for normal people, is either their spouse or some hipster d-bag with an ironic moustache dressed like a metrosexual Euro bike polo player) for him/her to get it right? For that kind of money, I do not want to open my surprise box and see anything distateful and have to go through some BS of sending the pen and hanky back because they are too heavy to utilize while lugging around my gold nugget encrusted Hublot. Then I would essentially be giving them a shopping list. And the “curator” would cry because his/her 6.5 years-in-the-making Skidmore degree in Gender Atrocities of 14th Century Iberian Folk Art would have been as wasteful as the time s/he spent $1000 of their trust fund to get first row tix to the Dead but got the family Subaru stuck in a ditch of the parking field and never even got in the gate.
    Where was I? Oh yeah, flaming on this idea. Not for me. Maybe I am not the right demographic: I know something about watches, can dress myself, and generally do not like to see expensive baubles shoved in a drawer or fancy box never to be used because they have no place in a normal life. And props to the guy who called out ABTW for just publishing an article that essentially lambasted this idea.

  • How much of a surprise is it if the curator has to ask you what you want and already have? Or do they have to rely on a significant other for personal purchases? I suppose for a corporate gift (for the boss via his expense account, ha ha) this concept may have some value. But overall I think this kills the joy of hunting and acquiring that watch you want for yourself.

    • egznyc

      True true true. But calling their business Joy Killers isn’t a formula for success either.

      Now as for the boss’s expense account, we know some heads would roll for what surely looks like an expense unrelated to a legitimate business need. So I must counsel against it – as Bush #1 said, “wouldn’t be prudent.” 😉

  • Boogur T. Wang

    Not a one of the better read ideas.

  • cg

    This idea, to me, takes all the joy out of any “experience” it offers! Gone is the search and discovery of something unique and satisfying. Besides all the hipster code words this idea seems pretty vacuous when someone is kissing your ass for 15+K. I’d rather have my own search adventure instigated by my own desires and not “curated”… what has happened to self sufficiency and developing expertise? Not for me…

  • Yojimbo

    christ on a fucking bike, this bullshit right here is what is wrong with the world. If I had $15k just kicking around it would be going into my Tax Free Savings Account, thanks but no thanks Paul

  • Ulysses31

    These surprise boxes never offer value for money, ever. This is exactly the sort of lifestyle bollocks Ariel was talking about a few days ago.

  • Gabe Chambers

    Good grief isn’t choosing and purchasing a watch half the fun or is it just me ?