Dwiss Emme Watch

Dwiss Emme Watch

Dwiss Emme Watch   watch releases

Initially available for the Brazilian market, this "Emme" watch is from new brand Dwiss. Silly names I know, but it is a potentially inexpensive way to get a mechanical watch that pretty well resembles what a lot of people like in an Hublot or Audemars Piguet Royal Oak.

The Emme collection is made up of a few colors and dials styles for a range of looks that aren't half bad. What I don't like however is that open date window - and Dwiss already knows that. The cases are 43mm wide and are made from 9 pieces with a lot screws. Those "side claws" appear to be loosely reminiscent of those on the Omega Constellation models. The cases are water resistant to 100 meters. The dials themselves are modern and sport. They aren't triumphs of uniqueness, but they are legible and not boring. Over the dials are sapphire crystals.

Dwiss Emme Watch   watch releases

Dwiss Emme Watch   watch releases

While the images are clearly renderings I think the final pieces will be nice to look at. The Emme watches are attached to black rubber straps and contain Swiss ETA 2824 automatic movements. According to Dwiss they are the nice elabore finished models with a custom Dwiss rotor.

Dwiss Emme Watch   watch releases

So how about that black phantom model? I think the steel case with silver dial and blue strap is pretty nice. Dwiss tends to think that the Emme watches will be successful in Brazil. If the quality and design are good enough I can see these being more widely available. Prices are from 1,600 - 1,900 Swiss Francs.

19 comments
deepsea
deepsea

It also reminds Nautilus for the side screws, and like said Hublot and Royal oak, but still a ok design even with a silly name, wondering what people had said when swatch came up with their name, not that is silly as this one but not that far

AtSeaWatch
AtSeaWatch

Not a bad looking watch. The brand name is laughable, but that's not an industry first. Still beats Hublot hands down.

Any guesses why they are making a push for Brazil? That's a weird market in which to expand your new brand. Launching in China or S. Korea would make more sense. I hope it works for them.

One of my pet peeves, though, is a proprietary strap on a watch from a brand you've never heard of. Proprietary straps can be a costly pain in the rear when the company is famous.

Russ Schwenkler
Russ Schwenkler

Maybe they'll send you to Dwitzerland for the release party!

JohnnyJohnnyJohnny
JohnnyJohnnyJohnny

Naming your watch brand 'DWISS' and copying a popular design is probably equal to naming your clothing brand 'Tommy Hilfinger' or 'Proda'.

SuperStrapper
SuperStrapper

priced in Swiss Francs for the Brazillian market... they should build it in China from Antarctic materials.

Not that its ugly, but at that price the gold is not gold, it might not even be gold plated, just some gold coloured IP, which is tacky. Really like h blackout vrsion too, but actual photos will tell avery different story I'm sure.

The logo matches the name: silly and poorly thought out. looking at it upsidedown on the seconds hand, it looks like a bigtop tent.

cshepley
cshepley

We already know you hate open date windows Ari, no need for the constant reminder.

bichondaddy
bichondaddy

I am a huge fan of this look...and the price is right on these. Has that Hublot look...and I don't have to forego purchasing a new car to own one.

Niels
Niels

Looks like a cheap Hublot (only missing the screws).. The design itself isn't to bad though..

SuperStrapper
SuperStrapper

Yes, a big bang, nautilus, ingenieur, and a few other designs were all tossed in a pot and made into a new brand. I can't believe this is the first it's ever happened...

Back in '84-'85, Swatch did not have blogs and forums full of know-it-alls like us to lament why they would go and do something like name yourself Swatch without consulting us first.

Petrol was 35 cents a litre, and the wreck of the Titanic was discovered, but unfortunately none of the watches found were salvageable. You could attend Live Aid and Farm Aid, but those neat little tiny band-aids were'nt on the market yet.

CG
CG

@AtSeaWatch
Brazil seems to be a growing economy of middle/upper earners, though the Brazilian communities in large US cities is expanding rapidly with under 25er's there seems to be a lot of cash in Brazil... Doesn't Orient and Ball saturate that market with exclusive designs? Watches we never see here in the US... They 've just had huge oil and gas discoveries.

AtSeaWatch
AtSeaWatch

@Kris C I remember when Swatches hit America. I believe the playground consensus was "Cool!" or quite possibly "Radical!".

Greg S
Greg S

@CG @AtSeaWatch Yep, Brazil recently overtook the UK as the worlds sixth largest economy. There's money to be spent and Brazilian women to impress, which lets face it, is reason enough.

deepsea
deepsea

You mean for the name or the watch itself?
Have to say I got one emme in hands and are very well done, I need to take back my "ok design" and say that's actually really nice

AtSeaWatch
AtSeaWatch

@Greg S@CG There's money to be spent in many places and women to impress in all of them.

Brazil may be a cheaper market to launch in, but the poverty and crummy income distribution are serious hurdles. There aren't that many people there who can spend R$3,000 for a watch. Those at the top can go far nicer than Dwiss, and those at the bottom can't dream of one of these. It's a middle class brand being aimed at a country without much middle class.