farer-automatic-watches-4 Describe your approach to design this year and how it has developed now that you are learning from the market?

As much as anything we have had lots of reassurance from the market towards our design approach this year. From the original launch collection, the GMT’s have been notable stand outs – the Carter and Barnato are both best sellers closely followed by the Sub-Dial range. The people that wear our watches enjoy the colors and the attention to detail we design with. The subtle changes in finish on the cases, the range of textures we use on the faces, the vintage inspired curved dials housed in the domed sapphire glass, the tiny colored key lines around the over printed numbers, and rarely seen features on modern watches such as the bronze skeleton hands on our Meakin model. We try and push the manufacturing capabilities of Roventa Henex as much as we can and as a result they always enjoy the challenge of making a Farer watch.

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On the other hand we’re also well aware that too much color can put people off so we strive for balance as much as possible. We try and be subtle with bright colors so they are not too overbearing such as in the new Automatic range. However, by far the most interesting design subject for us is the bronze crown we use on all our watches. It’s either absolutely loved or hated. We do get some good emails saying “great watch but can you change the crown for me?” The answer is unfortunately no. We know we can’t please everyone with design and from day one we’ve always wanted to have a feature that becomes recognizable to us. Braver design will always have its critics and that’s part of the joy of it all.

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What has 2017 got in store for Farer?

First and foremost we are on the lookout for a store in Central London. We’ve always thought it important to have a space where people can come in and try on our watches and experience the brand. The plan is to open the doors in the middle of next year. Following that, it’s all about new product launches. We’ve just signed off on the designs of the GMT Automatics which will arrive Spring 2017. We’re now currently working hard on a new cushion case shape, a Super Compressor and a Chronograph which are all planned to arrive in 2017 all things going to plan. Being a small brand, we have the opportunity to work at a pace compared to the larger brands, so our ambition next year is to launch around ten new watches. But as the range grows we will also look to retire some designs as they sell through. We feel it’s important that our customers get as much value from the watches they buy as possible, making many eventually exclusive. farer.com

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