Gucci i-Gucci Sport Watch Review

Gucci i-Gucci Sport Watch Review

When designing this i-Gucci watch I have a feeling I know what Gucci was aiming for. The goal was probably to produce a Casio that hip urban fashion types want to wear... Those that for whatever reason don't want to wear a Casio. Compared to your standard G-Shock, the i-Gucci is more sleek, has a metal case, more simple dial, and looks less like a piece of modern Japanese technology. A G-Shock is probably more durable in the long term, but it won't get you as many "brand points" with people. In the end, the i-Gucci is meant to be a useful, fashionable, and recognizable high-end digital watch. There really aren't too many other watches quite like it out there.

The piece(s) for review here are the Gucci i-Gucci Sport watches. These come in a few styles and I had two i-Guccis to check out. They also  comes in a few sizes. What you see are the XXL models, but they also come in the more petite XL (Extra Large) size. XXL models are 49mm wide and the XL models are 44mm wide. Though with the wide sloping bezel and lugless design they wear smaller than they are. Also note that I think the smaller i-Gucci model has less features.


The steel case is cleverly designed. I like the shape and the brushed finishing as well as the design of the pushers. The case is also available in PVD black if you prefer. The pusher design consists of a rubberized ring around the entire case. On there are the four pushers (two on each side). It makes none of them stick out, but they are easy to see and press. The strap design is a bit strange with the strap being cut and then reattached with the metal pieces. I don't know how durable it is, but it does make the piece look a bit more cool. I think it is also to help the strap wrap around your wrist better. I've seen i-Gucci watches with a ton of strap styles. Some even seem to be in alligator printed latent leather. On these watches are rubber straps with a perforation style texture to them. They end with a push-button butterfly style deployant.

Over the dial is an AR coated sapphire crystal, which is nice. The case is only water resistant to 50 meters, which means it might be OK for a light swim. No i-Gucci diving for you. But i-Gucci hand washing is a-OK. It took a little while to warm up to me, but in the end I did enjoy the comfort and style of the watch on my wrist. Brand enthusiasts will love the engraved "Gucci" logo always welcoming them. Now what about using the watch?

The i-Gucci Sport has a surprisingly rich feature set. What I can say overall is that the piece makes for an excellent traveler's watch. Let's go over its basic features. The default screen has two time zones and the date. You can swap out the date for a seconds display. You also have the reference city of your current time and a local time below. If you really want, you can also opt for a "digital analog" display that has two digital hands for the hours and minutes. There will always be two time zones on the dial when looking at the default screen - so get used to it.

Gucci designed the digital screen to fit in a round space as best as is possible. This required them to get creative with the layout and look of the dial. This has the central two numbers of the time larger than the outer numbers. For me, this proved to be the most difficult part of the watch to get over. Why? Well my brain seemed to think that the larger numbers were separate from the smaller ones. So I kept confusing the time. On this piece, I kept it on a 24 hour format time, but you can switch back and forth with a 12 hour format.

There are a range of other modes to explore, and each is rather straight forward in their use. Sometimes however I would get confused why Gucci added some of the features in the i-Gucci. Per the piece's name they are all sporty, but I'd like to meet the person that wears a piece like this and needs both a regatta timer and digital tachymeter. The i-Gucci Sport contains two chronographs, a digital tachymeter, countdown timer, alarm, regatta timer (basically a five minute countdown timer for yacht racing), and oddly enough - a pedometer. That's right, the i-Gucci is meant for counting your steps while shopping in the mall and then you can swiftly transition to a yacht race all while counting down the time until your flight to Milan. Yes, it also has a backlight.

For what it is, the i-Gucci is not a bad watch. It is unique and well-composed on the wrist. Gucci pushes it as a fashion piece but stopping there would really be undermining the relatively well-designed digital movement and feature set. Though, it is not without its quirks as I mentioned above. I took the i-Gucci on some international travel and it fared well. I liked using the chronograph feature in-flight, and always having two time zones at a glance was very handy when you are far away from home. With a lot of options, the i-Gucci comes in a healthy variety as well. Price isn't cheap though. These Gucci i-Gucci Sport models retail for $1,550. You can buy them via Gucci's e-boutique here.

I like the negative LCD display (black background with orange numerals), but you can also get the i-Gucci with a more traditional LCD display. How easy is it to use the watch? Honestly not that bad. It took me a few minutes to orient myself with the functions, but it isn't that complex once you get the hang of it. Right now the most annoyingly frustrating-to-operate watches are the Japanese analog watches from Citizen and Casio designed to have all the features of their digital counterparts. I loathe operating those. For those more interested, I recommend checking out the Gucci i-Gucci operating manual PDF here.

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  • japanwatchconnection

    Pulsar (Seiko owned brand) offers a similar style round digital watch with way more functions for substantially less than this Gucci:

    • nateb123

      japanwatchconnection This Gucci isn’t my favourite digital, but that Pulsar is probably one of the ugliest things I’ve ever seen.  I would rather wear some very cheap Casios than that.

  • japanwatchconnection

    And I have to say that at those retail prices Gucci is charging, I would expect an ETA thermo compensated movement at the very least. Interesting watch but too fashion looking for my taste at those sticker prices.

  • CG

    At least no Gucci fashion signature stripe on the orange band version! This watch though, is a bone fide rip off price wise… Given the poor quality that Gucci maintains I would think $100 would be too much for this Sears, Macy’s, Bloomie watch… Looks very cheap bargain basement.

  • jvrinz

    For a sportwatch it looks oke, but for a brand like GUCCI its not the watch i would expect.
    Like the pulsar/seiko watches more

  • phillipchouzenoux

    It is a breath of fresh air although I have never owned a Digital.. The orange strap a hit and  a more sophisticated look than the majority of Digitals, more-so a female buyer?

  • Kris C

    This is not a Casio for ‘hip, urban fashion types’. It’s a Suunto for stupid idiots.
    Not a single person that pays $1600 for this thing cares in the least about the feature set. They would buy it if it had a big digital ‘Gucci” logo on the dial and that’s it. If you cared abiout a feature set, you would lean in for a real Casio, Suunto, etc; still get it in your favourite colour, and have $1300+ left over.
    This is the epitome of watch scam: $1500 for a logo wrapped in $50 worth of watch.
    Bad Idea Award, what ever happened to you?

  • William E Jones

    I agree with the comments below…$1,500 for this watch is a ripoff.  Only someone desperate to wear the Gucci name would pay that kind of money for this watch.  Horrible.

  • japanwatchconnection

    My new German made Junghans Mega 1000 digital watch is atomic and radio syncs in the US, Europe and Japan. In addition it has a second timezone display, alarm, chronograph, countdown timer, superb and crisp positive display, day, date, month, year and week if the year display. It packs a sapphire crystal, an impeccably machined steel case and a sensational brushed steel bracelet with dual deployant clasp. The design is pure teutonic goodness. Modern, tastefull and looks like no other metal cased digital watch out there. The price for this quality piece of German watchmaking? $500 new from Junghans AD. That is value. The Gucci can’t hold a candle to it.

  • antjay

    This one is strictly for the brand tragics who simply must have the latest from gucci. My guess is that they are making  $1000+ on every watch shipped . Sorry , just noticed that it is swiss made , obviously it is of superior quality and worth every cent.