Consider this free SEO (search engine optimization) and business advice, but I just want to see more businesses doing wise things like this to increase customer attention. If you sell anything online, especially watches, you are in an highly competitive market and at least 50% of the battle is just getting people to your website in the first place.
This is one method that I believe will be particularly effective in not only getting people to recognize and visit your site more often, but also help you increase sales. This method uses your best friend, and likely competitor, eBay. Why not leverage the traffic power of the a website consistently listed in the world’s top 10 most visited websites? eBay’s traffic is a serious force to be reckoned with. I will guarantee you that most serious watch buyers will at least check eBay once before making a purchase. There are also that countless number of “causal consumers” not specifically looking to purchase something, but receptive to a good deal or watch they have been thinking about for a while.
So what do you do? Simply, register on eBay if you have not already, and do two things. First, set up your profile back that clearly mentions your URL, that you are a watch dealer, and that brands you want people to know your for. Second, have watches available on eBay from time to time, with a link to your online watch store. I am not necessarily suggesting that you sell watches at a loss, but I am saying that you need to have watches available on eBay at least once a month. Whether it is a true auction or “BuyItNow,” people will see your auction, observe your inventory and likely visit your website.
Best practices will involve a clear description of your store and policies right on the auction page. Use the auction page not only as a description of the watch you are selling, but also as an advertisement to encourage people to visit your store. Can you visualize the potential?
This has been a relatively simplistic plan as to how to utilize the power of eBay’s traffic for your benefit. I encourage you to review eBay’s policies before executing a plan, but you totally have the ability to discuss your store and places links to it on your auction page. The first thing you will notice right away is increased traffic to your website. Listen carefully to user comments and questions to improve all around.
An additional method to think about is listing rare and unique items on eBay. An enormous sea of wonderful watches are out there, but not available on eBay because they are simply so rare and in limited quantities. If you are a dealer of such watches you can be guaranteed people on eBay will see your rare watch auctions and notice you. Remember once again, that you are free to price your watches as you see fit, but you could certainly be the only person on eBay with a particular watch, which will guarantee you attention.