We talk about Rolex’s strategy of advertising on YouTube, the lack of new media savvy in the industry as a whole, then we delve into the extremely interesting Cartier ID2 air-free, transparent case concept watch with a power reserve of 32 days that you can’t buy. The correct pronunciation of “Quixotic” is introduced into our running narrative. We also spend some time waxing poetic (again) on RGM’s American-made timepieces. And, Rolex does not use silicon in their watches.
Listen to the HourTime show watch podcast episode 112 here.