We talk about a dive watch brand with a name that can't be topped. We also talk about a watch with a name that can't be taken seriously (the "Cuntur"). Also a good story on the Milus Snow Star Life Barter kit and how a timepiece might be able to save your ass.
Apparently it means "Condor" in an ancient Andean language. Why they couldn't simply use the English word is beyond me, since it sounds big and impressive. I also just realised that Ariel sounds like an older "Steve Smith" of "American Dad" fame.