Hublot and Ferrari: The Art of Fusion

Hublot and Ferrari: The Art of Fusion

Hublot and Ferrari: The Art of Fusion   watch releases

Brought together through everything from a shared passion for technique to a common consumer base, watch and car manufacturers have a long history of joining forces. While it seems that every notable watchmaker has allied itself with a top automobile brand, one of today’s most visible partnerships is that between Hublot and Ferrari. With shared attributes ranging from technology and design to quality and precision, the two international luxury houses continue to build off of each other through a comprehensive agreement which covers everything from branding to marketing and communications initiatives.

Hublot and Ferrari: The Art of Fusion   watch releases Hublot and Ferrari: The Art of Fusion   watch releases

As the “Official Watch” and “Official Timekeeper” of both Ferrari and Scuderia Ferrari as well as the “Official Watch” of the Ferrari Challenge, Hublot has capitalized upon its position as exclusive watch making partner of the legendary car company to create several ground breaking timepieces - including the record breaking Masterpiece MP-05 LaFerrari released this year at Baselworld. Completely designed, developed and produced by Hublot manufacture engineers and watchmakers, the LaFerrari further distinguishes itself by a 50-day power reserve - a world record for a hand-wound tourbillon wristwatch. Conceptualized alongside the Ferrari team, a complex shaped sapphire crystal echoes the sports car's outline, as does the case back, which is made from black PVD titanium.

Hublot and Ferrari: The Art of Fusion   watch releases

Hublot and Ferrari: The Art of Fusion   watch releases

First announced in November 2011, the partnership has also led to several other notable timepieces, as well as a selection of watches released to mark special occasions. The brand’s new Big Bang Ferrari models, also released at Baselworld 2013, take a more traditional form than the LaFerrari and come in King Gold Carbon, Carbon Red Magic or All Black. All three versions house the brand’s Unico movement, which was designed, developed and assembled by the micro-mechanical engineers and watchmakers at Hublot. Additionally, the watch encompasses a practical flyback chronograph, which can be reset at any time, two push-buttons, a date indicator, and Hublot’s famous "column wheel" which is visible on the dial side. Its construction, which incorporates just 330 components, has been simplified as much as possible in order to further increase durability. Its power reserve is around 72 hours.

Since the beginning of the partnership, the watchmaker and sports car manufacturer have participated in several events and road rallies worldwide, from the first Ferrari Racing days in Japan in May 2011, to the recent celebration in Mexico where the brand released the limited edition Big Bang Ferrari Mexico timepieces to be sold exclusively in its namesake country.

Learn more about Hublot Ferrari watches here.

 

Hublot and Ferrari: The Art of Fusion   watch releases

18 comments
MKRoma
MKRoma

I love the Antikythera despite the "Hublot" logo but could never wear anything with Ferrari written on it.  It's a shame as the LaFerrari is a cool piece in its own rite.  I'll wait for it's tie in with Volvo estates!

spiceballs
spiceballs

ummmm  - - -  different, and a 50 day power reserve, some Ferrari afficianado may like the black one?

MarkCarson
MarkCarson

I wonder what a La Ferrari would look like with a Speidel Twist-O-Flex band? Yeah, I'm a sick puppy...

aleximd2000
aleximd2000

I love the Jaeger le Coultre amvox but I think I would hardly buy one because is written Aston Martin on it and even I like the Aston martin too I feel not connected to the car if I want the watch. The same is with Hublot and Ferrari .Ii is like I buy a magazine and I got a pack of coffee inside as a bonus.

CG
CG

yep... Ferrari the world class marketing whores have met the perfect fit in the Watch world. You may think all their modernity is beautiful but you'll never find a thick enough condom to protect you from either aesthetic.... run away. 

jjnov
jjnov

I like these watches. I think Hublot is doing a good job of fusing Ferrari and the Big Bang watches. 

AtotheG
AtotheG

Guys, I'm glad this post came up.  I could use your advise here.  I've come into some extra cash and am finally ready to go big. I've narrowed it down to two watches, the gold and carbon Big Bang pictured above and a Laurent Ferrier micro-rotor.  It's a really tough call and I'd really appreciate your input.  Yes, of course I'm kidding.  My god these pieces are garish.  Suddenly, the LeBron James AP seems classy.   And, while I appreciate it, that LaFerrari looks like a king cobra.

Ryan B
Ryan B

There's definitely a bromance going on between the two companies

SuperStrapper
SuperStrapper

The LaFerrari is an amazing watch by any account. The rest of these are hot messes. That is all. 

DG Cayse
DG Cayse

Missing only the spray-painted signature of the rapper du jour.

MarkCarson
MarkCarson

The one with the green hour numerals is hideous. The other ones would be passable if they did not have so much junk showing. I don't need to see the other dates on the date wheel for instance. Some of the strap and dial combinations just don't work either (like the brown strap and the gold case). Too much mix-n-match is not always a good thing. Is it just me or do most of their pieces just like they were designed for Ballers (only)? I'm glad Hublot exists but outside of truly innovative pieces like the La Ferrari, they will never be on my grail list.

Fraser Petrick
Fraser Petrick

Can't wait for Hublot to do a commemorative Robbie the Robot from "Forbidden Planet" .

Ulysses31
Ulysses31

With very few exceptions, the Big Bang is a less welcome sight than a hobo about to climax in your face.  It's the Miley Cyrus of haute horology.  I must have Hublexia; whenever I see one, all I can make out is a jumbled pile of crap.  The LaFerrari is OK though.

MarkCarson
MarkCarson

@aleximd2000 I agree. While I may lust after a Ferrari, I don't own one.  So to wear a product, be it a watch or a T-Shirt, with the Ferrari name just makes me a Ferrari wannabe. Same with the Aston Martin and Bentley branded watches. Now a Ball might work for me...

MarkCarson
MarkCarson

You should get the Hublot, obviously. I have never seen an homage (fake) Laurent Ferrier, so it must not be a very good watch. Your extra cash should always be used for something tasteless that others will recognize.

Fraser Petrick
Fraser Petrick

Whom am I kidding? Of course I'd love a Hublot : for the bling, for the overstatement. We watch snobs are such a mealy-mouthed, pathetic warren of pecuniary wimps. However, even with my Powerball winnings, it would have to be someone else's money that brought my pimped-up Hublot my way. I feel like the crow in The Secret of Nimh movie (voiced by Dom Deluise):  "ooo, sparklies!".

Zeitblom
Zeitblom

@Ulysses31 You are being very unfair to Miley C. I can think of one thing she might be useful for. That's one more than these watches.

Meanwhile, my opinion of Ferraris and their owners just took a nosedive....