Jaquet Droz Lady 8 Watch Hands-On

Jaquet Droz Lady 8 Watch Hands-On

Jaquet Droz Lady 8 Watch Hands On   hands on

Increasingly, watchmakers are trying to reach that important female demographic. Advertising campaigns for much of 2014 from major watch brands will heavily appeal to women, and more and more brands are looking to reach women watch lovers online. I suppose they feel that us men are already well served? While it is true that men and women tend to differ in what appeals to them about watches, each is an important market. What many people don't know is that some of your favorite men's watchmakers make most of their money by selling ladies watches. The best selling watch at Rolex? A two-tone ladies' Datejust. Patek Philippe makes pretty amazing and complicated timepieces for men but their most important sales segment is diamond-decorated quartz watches for women. In a sense, many of the most interesting men's watches are funded by timepieces for women.

So we try to cover interesting women's watches from time to time. The types of pieces that we might like to wear if we happened to wake up one morning and find that we suddenly represented the fairer sex. This is the 2013 Lady 8 watch by Jaquet Droz. I know what you are thinking... yes, another timepieces that revolves around the "lucky number 8" which seems to do so well in Chinese cultures. Yes, it is true that "8 themed" watches do well in China, but you don't need to care much at all about the number (or what word it may sounds like) to appreciate this collection.

Jaquet Droz Lady 8 Watch Hands On   hands on

Jaquet Droz Lady 8 Watch Hands On   hands on

If you don't know why the watch is called the Lady 8 then perhaps you haven't given it a close enough look. The entire case is shaped in a figure eight style design, which also happens to be the overall look of the dial on Jaquet Droz Grande Seconde collection timepieces. Here rather than the dial, the entire case shape features the design. The case is also slightly curved to fit over one's wrist easily, which is a nice touch.

Available in steel, 18k white gold, or 18k red gold, the case is 35mm wide at its widest point. Depending on the version, the case is decorated with various amounts of diamonds or brown garnet stones (for the red gold version), and a unique material is used for the smaller part of the "8." This is actually one of the most interesting and tactile elements of the design.

Jaquet Droz Lady 8 Watch Hands On   hands on

Jaquet Droz Lady 8 Watch Hands On   hands on

4 comments
SuperStrapper
SuperStrapper

What an immaculate all-around complete look on these watches. The 8-shaped case, and deployment, the cabochon on the crown that matches the spinning orb, and the use of beautiful engravings and stones without even a shake of tackiness of gaudiness. Sn0wcrash has it right, JD should be the epitome of 'grail' in Ladies' watches - I don't know who does it better.  

Ulysses31
Ulysses31

All three have the elements of a lovely watch.  While i'm not totally convinced by the orb at the top, the different dial designs are all very attractive, though i'm most partial to the one with the birds on it, the star-field coming a close second.  I have to give them credit for avoiding clichéd design often seen in watches aimed at women.  The clasp design is a little odd and i'd have expected a bit more decoration on the movement although it is still a treat to look at.  Generally though, a much better effort than 90% of what the more familiar female focussed brands create.

SN0WKRASH
SN0WKRASH moderator

The red-gold is for me.  I'm thinking I found a new grail watch

DG Cayse
DG Cayse

Quite a lovely backside on that one.



Yes, I am a sexist...;)