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Juuk Locarno Apple Watch Bracelet Review

Juuk Locarno Apple Watch Bracelet Review Luxury Items

Yes, the Juuk Locarno bracelet is an Apple Watch accessory and, yes, there’s a Kickstarter project you can back (though it is in fact available for purchase already)… You see, I felt that this disclaimer was necessary because I am well aware how “Apple Watch” and “Kickstarter” are trigger words in our customarily traditional-watchmaking-focused community… and yet, I’m happy to have found it, reviewed it, and to now bring it to your attention. So, with that off my chest, here’s why I chose to do this review.

Juuk Locarno Apple Watch Bracelet Review Luxury Items

Juuk (pronounced “juke”) is a Hong Kong-based one-man company run by Eugene Ho, a super nice guy who reached out to us out of the blue and asked if we could catch up while I was attending the Hong Kong Watch & Clock Fair where he was exhibiting, and check out his small project producing aftermarket Apple Watch bands. His bracelets turned out to be genuinely nicely made, so I agreed to take one with me from HK, put it on my Apple Watch to try out and either just give feedback or, if it really works out, write up a review. So here we are.

Juuk Locarno Apple Watch Bracelet Review Luxury Items

Juuk Locarno Apple Watch Bracelet Review Luxury Items

With over a year and a half after the launch of the Apple Watch, it is no surprise that you can find innumerable accessories, bands, cases, chargers, and cradles for the Apple Watch – and, at this point, they range from super cheap (and rather badly made options) to ultra luxurious ones. Take bracelets, for example: you can pick up metal bracelets for the Apple Watch for as low as $40, or get the original Link bracelet from Apple for as much as $449. The Juuk Locarno falls in between the two extremes. It is made by a Chinese manufacturer – that (surprise, surprise) also produces bracelets for high-end Swiss watches – it comes with a price tag of $245 for either the brushed or the polished versions, and promises to offer quality of execution comparable to that from Apple (if not better, which we’ll see soon enough) at a more than considerable saving of $200.

Juuk Locarno Apple Watch Bracelet Review Luxury Items

For its metal bracelets like the Juuk Locarno or the Revo (which, between the two, looks more like Apple’s Link bracelet), Juuk uses solid 316L links, available in either polished or brushed, or for the Juuk Locarno, two-tone steel-gold or steel-black combinations. It fits wrist sizes up to 214 millimeters or 8.42 inches and, with all links attached, weighs 107 grams.

Juuk Locarno Apple Watch Bracelet Review Luxury Items

The Locarno has a 5-link construction that, to me, looked way too busy in images, especially when compared to the sleek and clean lines of the Apple Watch case. In person, and especially on the wrist, it is a different story altogether: on the brushed version (featured in this review), the brushed surfaces have a satin finish sheen to them, with the angled semi-circle segments either reflecting plenty of light or appearing very dark, creating a lot of constantly changing contrast as you move your hand.


Juuk Locarno Apple Watch Bracelet Review Luxury Items

At first, the more complex aesthetic of the 5-link construction reminded me of (by today’s standards, quite badly made) bracelets that we saw on watches from the ’80s or so, but again, the moment you lift it out of the box and put it on the watch, its weight and (to the naked eye) genuinely nicely finished surfaces help you forget that image really quickly. It does change the look of the Apple Watch, though – in some way, to my eyes, it made it look a bit more grownup, a bit more serious.

Juuk Locarno Apple Watch Bracelet Review Luxury Items

The changed looks will quickly escape you, though, as it is easy to forget that you’re wearing the Apple Watch when it’s on this bracelet. What helps achieve this feat and what really stands out on the Juuk Locarno is the almost eerily silky-smooth inside of the links: the small, pebble-like links have a satin-finished inside and no matter how you fold the bracelet, no sharp edges will stick out. A lot of much, much more expensive bracelets lack this sort of refinement even though it makes a big difference in wearing comfort.

Juuk Locarno Apple Watch Bracelet Review Luxury Items

The devil really is in the details, and Eugene, having worked for two decades in the watch industry mainly for the Movado and Timex groups, appears to know that and tries to push his supplier in accordance. Even on this brushed piece, all 36 links (I did count them) that fall into the outermost rows of the bracelet have high-polished edges and sides – a small refinement that helps save the Juuk Locarno from looking like a big slab of metal.



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  • Marius

    Yes, the Juuk Locarno bracelet is an Apple Watch accessory and, yes, IT SUCKS BIG TIME. There’s a Kickstarter project you can back (though it is in fact available for purchase already), but why would you want to do that? Supporting this project is like supporting the re-introduction of the Ford Pinto. Why would anyone back that? Unless, of course, you are a fan of blowing up at random gas stations.

    You see, I felt that this disclaimer was necessary because I am well aware how “Apple Watch” and “Kickstarter” are trigger words in our customarily traditional-watchmaking-focused community, but I don`t really care. All that we are interested in around here is the Apple Watch, Janis Trading and obscure “watches” from Singapore.

    • Have you always been such an unhappy person?

      • Marius

        Have you always been such an untalented designer?

        • SuperStrapper

          Coming from someone with no apparent talent in anything whatsoever, I love this comment.

          • Marius

            Your comment is illogical par excellence. How can a person “demonstrate” his/her talent on the comments board of a watch blog?

          • SuperStrapper

            How would you know that Mark is a designer?

        • TriggerMG

          Funny cause it’s true

          • Raymond Wilkie

            What have you done ? apart from fuck all.

          • TriggerMG

            I manage not to wear a but ugly sweater. Did you lose a bet or something ?

          • Raymond Wilkie

            That was weak.

        • Raymond Wilkie

          You’re a dick. Whatever comeback you have won’t change that.

        • Yes, but I’m always working on doing better. How about you?

    • Ariel Adams

      Hi everyone. I’m not actually responding to this commenter
      because that would be as futile as telling someone their personal taste is “incorrect.”
      Rather, I’m commenting on their comment for the community to read as a sort of
      disclaimer. This person is representative of a certain type of person who has
      trouble distinguishing between subjective and objective reality. His feelings
      in his mind are absolute facts. Most people realize that something isn’t
      “bad” all the time just because they don’t personally like it. Life
      is about diversity and that’s how we live interesting lives in a world full of
      variety. We aren’t meant to like everything nor do we expect it.

      However, some people honestly believe that what doesn’t match their own tastes,
      based upon their upbringing in one small corner of this big world, should be
      stricken from this planet. That’s just their own opinion, and you should not
      take it as some measure of authoritative conclusion on this or any product.
      Notice how this person doesn’t even proceed to offer any details why this is a
      bad or not useful product. The statements merely dive deeper and deeper into
      his angry reaction to not seeing something that he personally wants.

      So please be mindful of what people are actually saying in
      the comments. Its a bit easy for people here to sound convincingly dismissive
      of products not meant for them or that they totally misunderstand or poorly
      evaluate from afar. A good way of spotting this behavior is when too much
      emotion is mixed in with what sounds to be a logical analysis of a product.
      People who measure the facts tend to be a lot cooler in their tone.
      Angry-sounding people with loud sentiments aren’t too often speaking from a
      place of pure reason.

      loves their passion, welcomes their contribution, and enjoys their
      entertainment. However, in the increasingly often instances where their
      commentary becomes something people would not say to another dignified human
      being in public, we will continue to step in and ask then to take it outside
      and come back when they’ve cooled off. The most important part of this
      community is respect, patience, and sophistication. Let’s not waste each
      other’s time by making a stink because you dislike the manner or style of
      another man’s tie. Let’s keep it classy folks, and funnel your energy where you
      can do the most good.

      • Bill W

        As moderator, was there no way for you to convey this privately? This kind of public statement, by trying to make an example out of somebody, seems irresponsible to me. And it provides the opportunity for others to “agree with the boss”, thus singling out a commenter even more. I don’t agree with Marius on everything, I don’t know him, and I don’t know how he feels about this. But regardless of what he initially said, I think this is an unfair way to handle a situation.

        • The Deplorable Boogur T. Wang

          IMO, the public “bitch-slapping” was the result of repetition.

          • Bill W

            I see what you mean but I think showing frustration publicly and making passive aggressive comments are beneath the station of a business owner.

          • The Deplorable Boogur T. Wang

            Well, I will certainly agree with that. I’ve always just skipped the comments under discussion. Useless egotistic prattle as far as I have seen.

  • Really nice looking bracelet which I agree gives the Apple watch a look more akin to what serious watch lovers might appreciate. But that price…

    • IanE

      Yes, on both points. The bracelet looks quite good on its own, but, to my eyes, awful with the Applewatch.

    • Benjamin Ramos

      I think Milanese is nicer, purchaed a nice blue one on ebay for my wife’s apple watch. $5.95 LOL

    • Hi Mark, you may not be swayed by this…but in the exact same factory, on the same assembly lines and made by the same people, they also manufacture for major Swiss brands (that I can’t mention).

      If we put one of those Swiss logos on this Locarno bracelet…it would be retailing for US$2,100 (I know this brand’s exact markup). So while the first thought is, Swiss markups are astronomical, and you’d be right in thinking that, but if we framed it another way, we offer the identical quality and precision but with a much higher value proposition at US$245.

      We’re not in this to compete with the cheap and counterfeit bands out there…we’re really passionate about building something awesome for the Apple Watch, specifically for all of you watch fans who happen to own an AW. We have the experience, capability and expert craftsmanship to do this where gadget accessory makers don’t (I’ve been doing product development in the watch industry for over 19 years).

      If I could put it another way without revealing too many details, our manufacturing COST is much higher than many of those cheap AW bands’ RETAIL prices, if you can believe that. So the gap in effort and expense that we put into ours is huge compared to all of the other brands (for metal…I decided early on that I wasn’t interested in doing leather because the barriers to entry would be a lot lower…even though I can do excellent Italian leathers, etc.).

      I hope this puts it a bit more into perspective…and we’re definitely not just marking up those cheap bands’ costs for a handsome profit.

  • PleaseSpellRoman4AsIV

    Apple Watch sales down 71.6% year on year:

    Okay, the new one just came out, so they might slightly bounce back.

    • word-merchant

      “It has also become evident that at present smartwatches are not for everyone,” said Jitesh Ubrani senior research analyst for IDC Mobile Device Trackers

      It’s that searing level of insight that makes these reports such compelling reading. Jitesh Ubrani will clearly have a long and distinguished career peddling inanities to the masses.

  • word-merchant

    Somehow, in the photos, the style and execution of the bracelet doesn’t quite blend in with the Apple Watch and makes the pairing look cheap. The end lugs don’t seem to fit with that ‘zero gap’ effect Apple is so good at, and that would bother me too. And I don’t own an Apple Watch, although I might give the ceramic one a go to get better service at my local coffee shop.

    So, all in all, not for me.

  • ??????

    The style of the band would be perfect for some dive watch or Damasko. But it doesn’t match well this glossy hand soap bar.

  • Bill W

    Juuk Locarno, besides being the current President of Indonesia, makes a mean bracelet. I wish him luck in this regard and in his re-election campaign.

  • Raymond Wilkie

    Baring in mind what Ariel has said the metal strap does nothing for me. If you like one of these on your wrist these metal strap do slightly improve the overall look but it’s not convinced me to go down that road. The strap costs just as much as the device, i do hope it’s interchangeable with the 6 month upgrades that will follow.

  • David Williams

    Given the evident design refinement and manufacturing expertise seen here, does Eugene Ho also produce bracelets for conventional watches, or might he perhaps consider doing so?

    • Hey David…please see my post above. I’m replying to each of you with this because I’m not sure if you guys will get notifications to posts that aren’t direct replies.

  • SuperStrapper

    the bracelet looks great, but when the bracelet is worh as much as the watch, what does that tell you about the watch?


    Reminds me of the old IWC bracelet for their fliegerchrono line circa 1990s

    • Hey Winks, this is actually where the inspiration came from. It’s one of my all-time favourite watch bracelets. We made some changes to the design so that it’s a little more angular because we’re not out to copy anyone, but it may have some of the same design feel as that IWC bracelet in an overall sense. And actually, making it more angular is more challenging because it’ll come down to really controlling the balance between a nice polished/brushed finish versus going overboard and rounding out the edges too much.

  • Omegaboy

    This bracelet tempts me to get an Apple watch.

  • Shawn Lavigne

    i think the apple watch looks better on a strap.

    • Allan

      I think it looks better in the bin.

      • Shawn Lavigne

        on a bracelet or a strap?

  • Andrew Hughes

    It’s pretty chunky in that width (not a dis, just an observation). However, I would like to see a model for non-Apple watches in 22mm with a straight lug connector so that I could use it for some of my own watches. Hint…

    • Hey Andrew…please see my post above. I’m replying to each of you with this because I’m not sure if you guys will get notifications to posts that aren’t direct replies.

      • Andrew Hughes

        Awesome. Thanks you for the direct reply. I am checking out your site now.

        • Thanks Andrew. I’ll reply to Kurt above since we’ve had the most exchanges but you can see where we stand right now on the adaptable endlinks for different sizes.

  • Kurt Klimisch

    Other than the discussion going sideways. I would love if they offered traditional endlinks for 22, 21 and 20mm strap sized watches. I would buy this in a second for my Zenith El Primero (21mm) and pick up a 20mm end link for use on my Speedmaster. Please tell the vendor there is a market for this type of high quality bracelet for those of us who spent significantly more on our watches. Easier to justify a $250 strap for a $6,000 watch than for a $250 watch…

    • Fjodor

      absolutely true!

    • Hey Kurt…please see my post above. I’m replying to each of you with this because I’m not sure if you guys will get notifications to posts that aren’t direct replies.

      • Kurt Klimisch

        Thanks so much! I will buy one of your straps if you make standard straight bar endlinks.

  • Leland

    Really impressed by the construction of this bracelet. So many other aftermarket bracelets sold for the AW look half-assed, but it sounds like Eugene is doing good work and pushing his supplier. Thanks for the detailed pics and review.

    • Thanks Leland…we’re working pretty hard on all the details to get it right. In our Kickstart campaign right now for our new aluminum AW band (sorry for the plug…haha), I’ve put an update on the campaign that just explains the lengths we’re going to to make even the smallest details perfect…and this was a post about “just” the capsa pins we’re using.

      If you’re interested, it’s not too long of a read and it might explain a bit more about the different types of pins that are used in watch bracelets.

  • cg

    Would be nice on a watch

  • A_watches

    Iwatch sucks 🙂

  • Hi everyone…thanks for everyone who’s complimented the Locarno, and I completely understand those that don’t like it…it’s all just a personal choice on whether or not we like a particular design or not and I respect that.

    For those who’ve hinted that they’d like to see this made for a regular watch (and that’s very flattering), I’ve actually thought about that (not necessarily this particular design but making nice, Swiss quality steel bracelets for fine watches) but I had some hurdles in my mind that maybe you guys can shed some light on for me.

    1) I’ve always personally preferred a fully integrated endpiece to my metal bracelets so I thought, if I were to do this, it’d be way too expensive for me to buy each Swiss watch just for product development to make sure the endpiece is a perfect integration. What I’m hearing from some of you is that you guys don’t actually mind a straight bar across on the endpiece and just to have a free-falling bracelet on your watches?

    2) Building a brand is difficult, and maybe it’s even hard to do with a concept like this (high end bracelets compatible with any/many Swiss watches). So my other question would be…where would I even begin to market/sell this type of after-market accessory?

    If you’ve read up on my background at all, you’ll know that doing this type of product isn’t hard for us (myself and the awesome factories I work with), but I think the sales and marketing part of it would be where my challenges come from.

    I’d love to hear from you all!

    Thanks so much. Eugene (JUUK Founder)

    • David Williams

      You have a good attitude to the negativity and snarkiness peddled here by the usual suspects – who persistently ignore Ariel’s request to “keep it classy”!

      Matching the end links to every watch would, of course, be impossible. For me, straight links or tubes (as seen on mesh bracelets) would be fine, especially for more vintage watches, leaving the full depth of the case in view.

      • Thanks for the kind words David. It’s fruitless to get too defensive on any negativity anyway because that’s a never-ending spiral…and I’d rather spend my time making nice watch products! 😉

        A friend gave me the idea several months ago to branch out in the same manner that you and others here have suggested…and he’s a Panerai fan and said many would jump at a nice bracelet that wouldn’t break the bank since that group already seems so passionate about trying different leather straps. But that’s when I sort of stopped considering this because I was thinking, in order to get the integration right with that Panerai case with the sloping case walls, I’d have to buy the watch…in each size.

        But if you and others think a straight bar wouldn’t be too bad…heck I may even be able to make a few units in my current new production order of the Locarno that’s due to ship in January 2017. But this is a 22mm wide bracelet though so that’s what these limited quantity units would be at too.

        • spiceballs

          Yep, always look on the bright side of life :-). 20 & 22 mm are good sizes to start at.

          • Thanks spiceballs. I’ll see what I can do to make it one size fits all but…I can already see that maybe not working out from an aesthetic and technical point of view.

            I know this wasn’t your specific request but maybe Kurt and others are still reading this so my reasons are because it’s hard to determine where all springbar holes are drilled…so in order to accommodate as many as possible, the 20mm endlink (on the current 22mm bracelet) would need to be fairly long…and this is where it may not look too good.

            Just as some experience I’ve had in case anyone is interested in this stuff…I’ve worked on watch models before where we had to drill different positions depending on whether we were using an integrated strap (holes need to be more recessed into the lugs to minimize wiggling of the integrated endpiece), a regular strap (can be further out because it’s just a free falling strap) or a bracelet (also further in for the same reason just mentioned). And this was on the exact same watch case with all other dimensions being equal. We could’ve just made all springbars holes drilled for the bracelet and a free-falling strap would work…but it would be connected fairly far into the lugs and would’ve looked odd. This meant that the bracelet and straps actually weren’t interchangeable, despite being the same watch.

    • LapYoda

      I like the design of your bracelet and the other ones I have seen on your web site. Good quality aftermarket bracelets for normal watches are hard to come by, and those that are available tend to be the typical jubilee/oyster/engineer style, without a lot of other style options. I’d like to add my voice to the chorus asking you to consider bracelets with a more conventional endlink so we have the option to put these on non-Apple watches, though it is likely you would need a straight endlink with perhaps options for custom endlinks for more popular watches.

      For feedback and marketing, perhaps you can try the forums to gauge interest. Even consider advertising on a forum to attract more traffic. If WISes like your bracelets, positive word of mouth will help you sell more.

      • Hey LapYoda, thanks for chiming in. I hadn’t really given this any serious thought till you guys started mentioning it here and I guess this would be a good way to branch out and diversify. I do know that Apple plans to launch “smart bands” by 2018 from my inside sources (you heard it here first!!!) so I think after that happens, people won’t want to use fashion bands as much as they would health monitoring bands.

        I’ll need to figure out a way to start off small by using 20mm and 24mm end-pieces somehow so that we wouldn’t have to tool up brand new 20mm and 24mm options right away; that’s both time intensive and costly. But we’d need to do these well or we’d just be better off offering only the 22mm width to start.

        You and others here have really given me something to consider. I hadn’t looked into the market for high end, 3rd party bracelets. I didn’t think there was one and assumed all of you guys would prefer to buy the original bracelets (but they’re crazy expense, I know).

        • LapYoda

          There is definitely a market for good quality bracelets. Just look at Strapcode, Staib, or Vollmer. However, their prices are lower ($60-150) so you have to make the case with quality and finishing.

          • I’ll check those out in detail soon. Thanks!

            I just had a look at the Vollmer mesh bracelets. Mesh is quite a bit easier to do so that would account for the lower price points.

            If you look at the attached photo of our Locarno bracelet with all components blown up, you’ll see that it takes 114 components (not including the pin, screws and butterfly buckle) individually made, finished, hand selected and assembled to make this bracelet. It’s not only a lot of work but the yield loss from handling so many components just for one bracelet really adds to the cost. Speaking of which, the factory told me recently that they’re going to increase my cost by 10% because their yield losses while making the Locarno was higher than even they anticipated. There’s little I can do now because I can’t change the retail prices, but believe me, these aren’t cheap to make.

            And my cost is substantially higher than Vollmer’s retail prices…if that puts it into perspective at all. Compared to those mesh bracelets, the Locarno is quite a different beast altogether.



    • Kurt Klimisch

      This is great that Eugene has joined the discussion. In answer….
      #1 For $250 you are not going to get perfect integration. I would like a straight bar across. It separates the watch and bracelet to allow them not to “match” in my mind. But still have a nice bracelet. Also, I flip my watches a lot, so the straight bar allows me to keep the bracelet and use on future watches, like my many leather straps. (Also note the Apollo astronauts used a 3rd party straight bar bracelet on their Speedmasters.)
      #2. Marketing is tough. I would buy one and take pictures and start threads on the various forums I frequent. (There are lots of “recommend a good strap” threads) I think if you have a good product it could sell itself. But that is always the risk. It may take off and be successful, it may not. But there really is not an alternative out there for the the 3rd party bracelet that is not junk. I believe their may be an untapped market.

      I would love your design – 20mm (or even 19mm) wide with interchangeable endlinks I could use on my Speedmaster (20mm), Zenith (21mm) and Seiko (22mm). The key would be one bracelet that allows me to use on all my watches. And back to #1 – the straight bar and a little finishing in the 21 and 22mm sizes would allow that – I believe.

      • Hey Kurt, thanks for that feedback.

        If we used screws to change between different endlink widths, would that be too much of a pain in the ass for you to keep swapping? Maybe we can think of some mechanism to make it easier to swap out but right off the top of my head, I can’t think of anything without it making that piece too long and inflexible.

        You and everyone else here have motivated me to look into this this week. If we could find some way to convert our current and future bracelet designs, we could really maximize exposure to both the AW and all regular watches…and hopefully one of these days we’ll actually breakeven! We’re still not there yet even after a year.

        • Kurt Klimisch

          Screws, no problem for me. Remember those of us that are passionate about watches would not mind the time to “fiddle” around with the watch. I have a box to keep my spring bar tools and all my straps for my watches. I think we are in a different class in the way we approach the whole wearing of our watches – heck – I change my strap in the morning to match what I am wearing.

          • Great to know! I’m the same but I’ve been doing product development in this industry for a long time so I thought maybe it’s just because I’m so used to tinkering.

          • Kurt Klimisch

            Key point for me would be the ability to use same strap across different sized watches. I really hate that I have to buy a 20mm strap for my Speedmaster and a 21mm strap for my Zenith, etc. No one out there has a strap that can span multiple sizes. Your design seems like it could with the final endlinks curved to fit the straight bar. If you have a straight bar – it frees you with the integration to the strap to support different size watches. I love how your AW strap curves at the endlink.

          • How common is 21mm lug width anyway? Most of the watches I’ve worked on, and I’ll admit they’re all famous fashion brands and not high end Swiss brands, all used even numbered widths.

            We do need to put in a lot of thought to the curvature of the endlinks because it’s completely fixed coming straight out of the watch, and we needed to accommodate most average wrist sizes. You’ve got a keen eye to notice this.

            A good case in point is our new aluminum bracelets. The links are longer than our other steel bracelet, the Revo, so we had to experiment with different drop angles on the endlink so that the gap between the first and second links is minimized. We prototyped and tested 10, 12, 14 and 16 degrees and finally settled on 10 degrees.

          • Kurt Klimisch

            21mm. — Not common. Rolex Explorer II, Zenith El Primeros and I believe some IWC watches. From a numbers perspective I believe 20mm would be a great place to start (Omegas and most Rolexes) and then 22mm for all the Panerai and Seiko guys. Then maybe 19mm for all the Speedmaster non-42mm watches and reduced set and finally the lowly, forgotten 21mm.

          • Got it, I’ll keep this in mind. Thanks so much for your time Kurt. I’ll update you and everyone here if we can get this going.

          • Hi Kurt, I’ve discussed this with the factory and just as I had suspected (you can see my detailed reasoning in my reply to spiceballs below), it wouldn’t be aesthetically appropriate to have a 22mm bracelet downsized to 20mm (or less) at just the endlink alone. A part of the problem, as mentioned below, is that we don’t know where all of the springbar hole are drilled in each of your watches, so to accommodate most, we’d have to make the 1mm cutouts on each side fairly long…which will then work on some and look horrible on others.

            Unfortunately, the only solution would be make different width bracelets with matching width endlinks.

            I’m in the process of having 22mm endlinks designed for both the Locarno and Revo bracelets from our website. We’ll test the market with these and if proves to be a sustainable business model, we’ll introduce more in 20mm, and other sizes as resources allow.

          • Kurt Klimisch

            I wish you well! I love your bracelet, actually the bracelet alone makes me consider the AW which I have been thinking about but have not yet taken the plunge. For the watch bracelet, if you are only going to offer one size to fit then I will wait for the 20mm. Would love a 21mm but totally understand the market situation.

          • Hi Kurt, thanks so much…reading your comment and a few others here from serious watch enthusiasts who state that the bracelet alone would make them even consider the AW is so incredibly flattering. I’m a huge watch fan myself (but also a gadget fan) so I totally understand that there’s a lot of resistance out there with traditional watch aficionados regarding smartwatches. Although I’m trying to make a business out of the smartwatch industry with JUUK, I still tell friends it’s a nice to have but definitely not a need to have.

            I’ve had a few people enquire about the Locarno for the 38mm AW (which is 20mm wide) so maybe this is enough impetus to make me consider it now. In terms of AW stats, I’d estimate that over 90% of my sales go to the 42mm AW (22mm bracelet) so that’s why I’ve hesitated so far with a 38mm Locarno…I know the sales just wouldn’t support it. But I know that for regular watches, 20mm is a sweet spot and this might be just what I need to get this going for the 38mm Locarno…sales to regular watch wearers. Ironcic. 😉

          • Kurt Klimisch

            No, think the other way. Make a 20mm or even a 19mm bracelet and upsize the endlinks for the 19, 20, 21mm watches. No need to worry about a “cutout”. That is essentially what your current design looks like on the AW. The bracelet is smaller than the endlinks.

          • Yes, this can also be considered…but I’d just worry that a 19mm or 20mm bracelet on a 22mm lug width might make it look too small…but I’m all about aesthetics and a perfect integration so maybe I’m being too picky.

  • The Deplorable Boogur T. Wang

    Well done. Good Fortune in your continued efforts.

  • SwissMatic

    Not my style, but I respect your efforts. Success to you!

    • Thanks SwissMatic! It’s definitely a design that has a lot going on that gives the AW some much-needed personality. But I know it’s not for everyone and some appreciate cleaner lines, which is why we also have a clean single-link design in our Revo bracelet as well.

  • spiceballs

    Nice, seemingly well-made, bracelets, almost too good for the Apple. Hope these become available for other watches?

    • spiceballs…I’m talking to the factory today on the possibilities of a simple conversion to get at least some brushed and polished version in our next production order (slated to ship Jan 2017). It wouldn’t be too hard if we just stuck with the existing 22mm…but to make an endlink swappable among a few different sizes, that’s a bit more challenging both technically (to your point below) and aesthetically.

      • spiceballs

        Reads good – by the way I live in HK – Sheung Wan

        • Small world…I’m in Shau Kei Wan.

          • spiceballs

            Indeed. Best of luck with your venture.

          • Thank you sir!

  • BJ314

    lol $250 for a bracelet for a watch that will be obsolete brick based on the software alone in a couple of years with no guarantee that future renditions will be the same case design. this is the epitome of wasteful spending.

    • Hey BJ314, I can appreciate that thinking…I thought Apple was crazy (and the few more-money-than-brains customers who bought them were crazier) for introducing the gold Edition versions last year. You’re basically paying over US$10K for an obsolete technology one year out.

      But if you looked at our website, we’re hoping, to the best of our abilities, to mitigate this by offering new connector pieces for existing bracelets should Apple change their design on the connecting mechanism. Our connectors are screwed in so it’s a simple swap.

      I’m very much a consumer myself, and I would think the exact same way you do. So everything we do, design, develop and produce, has consumer concerns in mind. We make some amazing quality bracelets for the Apple Watch, but because our customers have invested in one of ours, we want to make it last as long as possible and we’ll do everything we can to make it work for future generations of the AW case design.

  • Phil Evans

    the edgy angled bracelet would look well on other watches.
    i.e the high end Casio watches.

    • Patrick Armbruster

      What is a “high end Casio watch”? I went to their website to find them, but all I see is the plastic bomber stuff and some blinky blinky stuff… Nothing high end.

  • Ulysses31

    It’s a little on the busy side for my tastes, but it’s nice to see a good quality well-made bracelet on the market.

  • daveyah2002

    Not a fan of smart watches but the Apple watch is a looker….until you put that hideous chunk of metal on it.

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