Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review

Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review

Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review Wrist Time Reviews

Les Artisans De Geneve is a company that was created in early 2016 with a mission of “recreating” existing and vintage watches. Initially distinguishing themselves from the customizers like Bamford, they chose to create pieces like their tribute to the Rolex Daytona 6263 watch which strayed from being too radical in how it was reimagined. Later in the year, came this watch, the Les Artisans De Geneve & Kravitz Design LK 01 Rolex Daytona. Partnering with Lenny Kravtiz’s design firm, Kravitz Design, Les Artisans De Geneve went all out in creating a brash and audacious black DLC and gold Daytona on a black military cuff strap. The mere inception of this concept is designed to generate love or hate opinions, but after spending time with this watch there is one undeniable fact - the product is meticulously done and objectively impressive in its execution.

Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review Wrist Time Reviews

Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review Wrist Time Reviews

The LK 01 is based on- the Rolex Daytona Ref. 116523. This is the two-tone steel and gold model introduced in 2000, but the two have little in common when you consider the before and after. Les Artisans De Geneve disassemble the watch and movement by hand and then begin their extensive process of modifying the piece. The case is treated with a black DLC and the bezel is replaced with one that is bakelite treated, done using a machine that dates back to the 1970s.

Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review Wrist Time Reviews

Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review Wrist Time Reviews

Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review Wrist Time Reviews

I really appreciate the use of bakelite for the bezel as it’s a novel and actually practical material. For those not familiar, bakelite is a temperature resistant plastic made of phenol and formaldehyde that is flexible to mold and durable once set. This is no ordinary plastic, and vintage bakelite items like jewelry, billiard balls, and chess sets (among many other items) are highly valuable and prized. And, of course, the Rolex GMT Ref. 6542 has a bakelite bezel and was sold for something around six-figures. Of course, part of the reason for this value may be due to the fact that the watch was discontinued when the decision to fill the numerals with radium was met with the unfortunate reality that bakelite could break, subjecting the wearer to the radium. In any case, in a world of ceramic bezels, I really enjoyed and appreciated the distinct aesthetic and feel of the bakelite bezel on the LK 01.

Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review Wrist Time Reviews

Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review Wrist Time Reviews

The black bezel has white tachymeter numerals and indices with a gold inner and outer ring. In addition to this, the chronograph pushers and crown are also done in gold which contrasts quite nicely with the black DLC case. It’s far from being an entirely original pairing of contrasting colors, but the exquisite quality and finish is clear as soon as the watch is handled.

Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review Wrist Time Reviews

Les Artisans De Genève & Kravitz Design LK 01 Customized Rolex Daytona Watch Review Wrist Time Reviews

The theme continues on the dial, with gold hands and indices set against the black dial. It’s all pretty attractive but it’s impossible to not want there to be a line or two less of text. Some editing here would have aesthetically paid off, in my opinion. On the other hand, I think the touch of the red chronograph hand was a good choice in breaking up the gold and black aesthetic. That dual color scheme can get a little too serious, so this was a good decision. Legibility is sacrificed here, there’s no way around it. The polished gold hands are difficult to read if it’s a very sunny day (which we have a lot of in Los Angeles) and glare can make the dial unreadable. With that said, the polished gold hands are definitely part of this watch’s identity and I wouldn’t expect this piece to sacrifice style for practicality. That’s just not what it’s about.

What do you think?
  • Thumbs up (27)
  • Interesting (18)
  • I love it! (12)
  • I want it! (10)
  • Classy (7)
  • Pete Pete

    I feel sorry for that daytona.

    but same as for cars: every pimped one increases the value of untouched originals. of course with the numbers rolex produces that’s just a drop in the ocean, but still.

  • Mikita

    ROLEX
    OYSTER PERPETUAL
    SUPERLATIVE CHRONOMETER
    EXCLUSIVE P*METER
    OFFICIALLY CERTIFIED
    COSMOGRAPH
    SEISMOGRAPH
    OSCILLOGRAPH
    LENNY
    LEONARD
    KRAVITZ
    DESIGN
    AND SOUL
    DAYTONA
    SWISS MADE
    https://uploads.disquscdn.com/images/e1d3a384a116a0f753a3e07b3e657cc303d04dc0a0c2a9fd605cd179a34cfd48.png

  • Mark1884

    “Designed to generate love or hate opinions”…….. Well, I hate it!!
    A SS ceramic Daytona can be had for 16k. This abortion is 44k USD??
    Yeah, Lenny Kravitz is who I want designing/damaging a Daytona. Maybe he can get a job with Bamford.
    This thing sucks!

  • Word Merchant

    It’s hard to know quite what to make of this. Kravitz Design have clearly have put a lot of effort into the customisation (except the Kravitz Design logo printing looks sloppy and doesn’t match the font on their mostly empty website), the price isn’t too insane, the execution seems of a lot higher quality than the ‘grab a pint, grab a kebab, grab the Dulux, lads’ approach of Bamford. I rather like the exhibition back too; I can even appreciate the gold rotor.

    But on the other hand, I just don’t want a Daytona to look like this; I think the Daytona is pretty much perfect as it is, and Kravitz Design have made it worse.

    • Pete Pete

      not just the logo printing is awful. also the minute markers at 47 and 48.

      • Moonraker

        Shut up, you’re ruining the aura of meticulosity. Hey, at least “UNITSPER” is now two separate words. https://uploads.disquscdn.com/images/0d27bf9304ab43ac607c05f95b0113556d2336ba9ef142a3e0370a9025ae053d.jpg

        • Pete Pete

          probably took them a while to figure out that “unitsper” is not the opposite of “itsper”. and that unitspering has not necessarily to to take place at a quarter past three. oh the world of watches truly is a very confusing place for rockstars.

        • Berndt Norten

          Kravitz Design!!!!

          • I think you have doubled your comment count with this post alone.

      • Word Merchant

        Re 47 and 48. God yes. I was so busy trying to be more positive than my usual ‘opiniated’ self that I missed that obvious mess up entirely.

    • Berndt Norten

      Is it possible to say ‘Kravitz Design’ without using inverted quotes??

      • Raymond Wilkie

        ‘ no ‘

        • Berndt Norten

          Kravitz Design!!! Aaaaaaaah! Boil on neck How to Get Ahead in Advertising

  • Moonraker

    This is total Marius bait. We’ll soon know whether or not he’s been banned.

  • John Stevens

    So this is what happens when you take over a hundred years of research and development away from the renowned experts and give it to a rock star.

  • Moonraker

    Pass. Will wait for the Sum 41 guy’s customization of a Patek World Time.

    • Berndt Norten

      Kravitz Design!!!!

  • IMO this works well as an experiment as to what is possible within the Daytona framework. In this particular instance the conclusion is probably ‘nothing except for the caseback and movement treatment’.

    Would love to see the next model take a stock Daytona, actually remove text from the dial, leave everything else as is, and do that funky stuff on the backend.

    • SuperStrapper

      RYAN DESIGN

  • I actually never really liked the Daytona — I find this version more interesting than the original!

    I always felt the Daytona looks too busy without actually having any useful functions — especially since you have to unscrew the pushers to use them.

    My iconic chronograph of choice is the Navitimer.

    • Mark1884

      The Nav is a great watch.

  • Yan Fin

    It’s a tough choice between this and a pound of jewels on the dial.

    • Berndt Norten

      Kravitz Design!!!!!!

  • SuperStrapper

    A rolex cobranded with lenny kravitz. The epitome of co branding abortion.

    • Kuroji

      I am reminded of Justin Timberlake’s gaudy yellow gold Rolex, for some reason.

      • SuperStrapper

        I’m sorry to hear that.

        • Kuroji

          Thank you. I needed several drinks to settle my nerves.

  • Bracelet yes, bund style strap no. Besides the fact that there is too much text on a stock Daytona, the additional lines just make it worse – plus the real sin is that the font of “Kravitz Design” is not the same as the above stock text and is sure seems to be rendered very shitty in comparison to the normal crisp Rolex text printing.

    I made the mistake recently of ordering a customizable watch with a black dial and gold hands (which were not beveled nor have lume). Sure enough, just like on this watch, the hands go missing in action a lot. When they show up, great the contrast is perfect. But from lots of angles, they simply are black on black. This happens in daylight, low light, you name it. So unless hands are beveled or have large lumed areas, this is a major design faux pas.

    Outside of the strap (which I just wouldn’t use), the extra text and gold hands, this is rather nicely done. Looks a lot better than the Bamfords I recall seeing here on ABTW.

    Oh yeah, the exhibition case back combined with the dressed up movement/rotor is a nice touch.

    • Berndt Norten

      Kravitz Design!!!!!

    • Moonraker

      Bracelet no,…
      Kravitz actually improved the Daytona from a hell no to just a no. (not a Daytona fan)

      • Gokart Mozart

        I agree with you, I think it is borderline ugly at best, and in two tone or gold quite tasteless. It probably has about the worst looking crown and pusher protectors of any watch.

        The Lenny improves quite considereably on it.

    • egznyc

      You gotta have the rock star name in all caps and in bold (and gold) heh heh.

      That strap would look good if it were not wearing the condom over it.

  • Sheez Gagoo

    Holy crap! They raped Rolex. Ridiculous nappaleatherstrap? Check! Added more text on the dial, so it has more than the phonebook of Tokyo? Check! And again: How “Rockstar” is it to have a Rolex collection? Dear Lenny, your last good album was Circus! I hope Brad Pitt doesn’t have the same idea.

  • #The Deplorable Boogur T. Wang

    Mostly heartily agree with the observations of Mr. Carson (although IMO he is just a bit ‘too kind).
    Sort of a ‘pimp my Rolex’ by a rock-star.

    • Berndt Norten

      Rock ‘star’

    • Yeah – I was feeling generous, ha ha.

  • Berndt Norten

    Has anyone noticed how Marius has disappeared but iamcalledryan has reappeared! Hmmmmmm. Ryan, what have u done to him?!

    • Mikita

      Who’s Jekyll and who’s Hyde?

      • Berndt Norten

        Kravitz Design!!!

      • egznyc

        That seems pretty obvious. You’re just messing, right? 😉

        • Mikita

          Who knows, who knows. One in Pattaya, another in Monaco

    • I’m both – I just forgot the other one’s password.

  • SuperStrapper

    Out of curiosity. The article is written by bilal and he mentions wearing the watch and that people commented on it while he wore it. But all the pictures of the watch on a wrist are of Ariel. Dafuq?

    • David Bredan

      Thank you for asking, good question. Bilal has recently started practicing photography and we’ll include his images over time. Because they’re both based in the same city, Ariel could take pictures but Bilal could wear this for the review.

      • SuperStrapper

        Makes sense. Just there are no pictures of it being worn by bil. I guess despite being in the same city they weren’t together at any point when the team had this watch?

  • Mikita

    It’s time for them to change the cartridge in the printer. Very poor quality text printing.

    • Berndt Norten

      Kravitz Design!!!!

      • Mikita

        KRAVITZ DEZIGN!!

    • egznyc

      They just need to make those subdials a bit smaller … to leave room for some more dial text.

  • Raymond Wilkie

    My eyes ! . Am off to sit in a darkened room for a while.

  • Berndt Norten

    ‘Kravitz Design’?????

    • Phil leavell

      Like a turd on a Wire
      I mean
      Like a Bird on a Wire
      Yeah that’s it that’s the song

      • Berndt Norten

        Like a turd on a wire
        Kravitz Design belongs
        On a funeral pyre

  • WatchNeophyte

    Wow. I don’t think they wrote enough on the dial, might as well clutter it up some more!

    • Berndt Norten

      KRAVITZ DESIGN. KRAVITZ DESIGN. KRAVITZ DESIGN!!!

      • WatchNeophyte

        LOL, I had the same reaction.

      • #The Deplorable Boogur T. Wang

        rehaut engraving?

  • BNABOD

    The idea is there the delivery at about 80%
    – Remove Kravitz
    – Redo dial w much much bettter printing
    – Choose another red hand that one would fit a speedy but does not fit here
    – trash the ridonculus strap

    There now you have something

    • WatchNeophyte

      But then, how could they justify the $37,000 + price?

      • Mikita

        Kravitz Design!!!

      • BNABOD

        true got to pay Lenny

        • Berndt Norten

          Gotta serve someone

  • Berndt Norten

    Manufacture des Gobelins, look out. Traffic will soon decrease as tourists flock to Lenny’s Parisian atelier. KRAVITZ DESIGN!!!

    • WatchNeophyte

      It’s amazing I don’t think I’ve ever seen any “artist” in the music industry get so much mileage off of one album, even now when you go back and listen to it, it isn’t an awesome album by any means…it’s alright but that is about it. Boy is it great to have a name and at least one parent’s money, I guess.

      • Berndt Norten

        Exactly

  • Hands90

    This is worth less then an actual Daytona.
    Just look at that dial. YIKES

    • Berndt Norten

      Kravitz Design!!!!

  • watch-aficionado

    MURDERED.

  • Berndt Norten

    Kravitz Design!!! Look out world! Lenny is applying his genius to yet another venture. Now, if you want to see a true artistic genius, just look at Jim Carrey Design. He is quite the painter.

  • Berndt Norten

    Kravitz Design !!!!

    • DanW94

      Who designed it???

      • Berndt Norten

        Lenny ‘The Duddy’ Kravitz !!!!

        • Mikita

          Lenny Leonard Kravitz Design Studio

      • TheChuphta

        Don’t be fatuous, Dan. Even Jack Forster’s myopic mongoloid half-brother Reginald could tell from 50 paces that this is unquestionably a Kravitz (that is if Jack ever let him out of the fruit cellar where he modifies Seiko 5’s to look like various Hodinkee collaborations in the ever waning hope that he will get to have a soda-pop with John Mayer).

  • Berndt Norten

    Dear ABTW community,

    Please read this important news flash.

    A brash and audacious player has set foot on the global design stage.

    KRAVITZ DESIGN !!!!!!!

    • Raymond Wilkie

      Let it go Berndt ! It will eat you up !

      • Berndt Norten

        Aaaaaaaaah!

  • AlwaysWatching

    How did they manage to install a plastic bezel insert while keeping the price under €40,000? WHAT A TIME TO BE ALIVE!

    • Berndt Norten

      The march of progress

      • Moonraker

        The agony of defeat.

        • Berndt Norten

          The thrill of victory
          And Jim McKay on the beat

    • Mikita

      Could have installed a coprolite bezel for the price!!

  • TheChuphta

    This watch has it all! However, in addition to the drug resistant strain of chlamydia the strap surely comes with, the dial needs a line or two more of text and a non-functioning date window (perhaps stuck between 31-32?).

    • Berndt Norten

      Who designed it?

      • Mikita

        I look at it – it’s undeniably Kravetz.

        • TheChuphta

          Oh, it’s clearly a Kravitz. Most likely from his “Belle Époque” of August 2017 – August 2017.

          • Berndt Norten

            This is indeed a problem for future appraisers and authenticators. But WHICH Kravitz Atelier did the work, they will say: rue d’Assas or Franklin Mint Way?

          • Berndt Norten

            Love it!

        • Moonraker

          It’s got the sweet stink of Kravitz all up on it/in it.

      • TheChuphta

        Goddamnit, man! Get a grip on yourself! Monsieur Kravitz designed it!

  • Mikita

    So it was Kravitz who designed the Daytona? What about other Rolex models?

    • Gokart Mozart

      Exactly, what is all the fuss about, in a way it improves o a two tone Daytona, and then just highlights the flaws of the normal Daytona.

      • Mikita

        But I want more text.

  • Sheez Gagoo

    I want to get away, I want to get awaaay…

    • Berndt Norten

      You gots to fly away
      Yeah yeah

      • Sheez Gagoo

        …yeeaah!

    • egznyc

      Thanks for getting that stuck in my head …

      • Sheez Gagoo

        Your welcome, sir.

  • Berndt Norten

    O Lenny you’re so fine
    Your designs they blow my mind
    O Lenny!!!

    • Moonraker

      Lenny please lose my number.
      I want you to try calling someone else.
      I won’t buy your Daytona, screw yourself.
      Lenny please lose my number.
      Am I the only guy you call?
      Go out and find some real sales leads.
      Then go home.

      • Berndt Norten

        I hope you r busting rhymes for the rappers of our times
        (And getting paid 2 do it)

      • Kuroji

        U old af, dude.

        • Moonraker

          I might be younger than you but thanks for the compliment, I guess.

          • Kuroji

            Pretzel Logic came out in 1974, but Wikipedia tells me there has been 6 cover versions through 2012.

  • Raymond Wilkie

    Bad news guys,. It’s sold out

    • Mikita

      Who told you that?

      • Raymond Wilkie

        Look at it ! You would be crazy to let this one slip by you.

    • Berndt Norten

      Who told you that?

      • Mikita

        Who told you that?

        • Berndt Norten

          L…

          • Mikita

            u…

          • Berndt Norten

            You love Lucy?

          • Mikita

            Lucy Anno?

          • Raymond Wilkie

            I do hope that’s not a euphemism

          • Moonraker

            L.U.Chopard?

          • Mikita

            LUC at you! IAN’t it Obvious?

    • TheChuphta

      Blast! I suppose I will save my bitcoins then for the upcoming John Mayer Designs: Omega Speedmaster -Darkside of the Wonderland FONPS (First Omega to be Named in a Paternity Suit). It has a GMT hand that tells you the age of consent in 22 world capitals.

      • Raymond Wilkie

        Wow, you seriously need to get a kickstarter project going , that’s a seller !

      • egznyc

        LOL. I might note that in the U.S., every state gets to choose the age of consent; there is not a national standard.

        • And that’s just with humans.

          • Moonraker

            Yeah, you can’t legally prevent two young goats from getting it on in all the states. Still legal in Delaware. Is that what you meant?

          • These days you don’t want to be a racist or a sexist. The next thing might be being accused of being a “specieist”.

          • Moonraker

            You don’t want a mallard duck as your doctor? But he went to a perfectly fine med school (through affirmative quacktion), you speciesist f#ck!!

          • Another quack doctor? No thanks.

          • Moonraker

            He’s got good lakeside manner. And you can pay him with croutons.

          • Sheez Gagoo

            Ah, Delaware. The Switzerland of the U.S.

          • As in Grenchen? Which you said is not the prettiest city in CH.

          • Sheez Gagoo

            No, I don’t mean Delaware is ugly or so. Switzerland and Delaware share the same philosophy of financial discretion and taxes. I could also say the Bahamas/Virgin Island or Panama of the U.S.

          • Sheez Gagoo
          • Sheez Gagoo

            Grenchen would be the Detroit of Switzerland.

          • Sheez Gagoo

            I don’t know if my answer reached you, so I try it again. I don’t mean Delaware is ugly like Grenchen, Grenchen is more comparable to Detroit. No, Delaware and Switzerland share the same philosophy regarding financial discretion and taxes.

          • Gotcha.

          • Sheez Gagoo
  • Simon_Hell

    You would have to be fat, hairy, gay and muslim to wear this. No offense to fat hairy gay guys.

    • Raymond Wilkie

      Simon, you never fail to offend me , well done.

      • Simon_Hell

        Was it the fat part Ray? You’re not fat buddy, don’t listen to anyone.

        • Raymond Wilkie

          Just for the record anyone calls me Ray gets told straight off to call me by my proper name. As for your comment. Kind of all of it really.

    • Phil leavell

      Simon could you please post a box opening review when yours comes?

    • SuperStrapper

      It only makes sense what you’re a petty bigot. Im just impressed you held it in this long.

      • Simon_Hell

        I didn’t. I just had to spell it out for you. Everyone else knew.

        • SuperStrapper

          Taking pride in your bigotry on the internet? So you’re actually a 37 year old autistic virgin that lives on /pol/ in mommy’s basement. Got it. I hope she gets the tendies right today, so you dont soil yourself in rage again.

        • Pete Pete

          you should check your mails. I’m somewhat confident that you’re quite high on ariels “we need to talk” list.

  • Berndt Norten

    The Apprenticeship of Lenny Kravitz.

  • William Jones

    LAMLAMLAMLAMLAM (Look At Me…Look At Me…etc.).

  • Buy and Sold

    Rolexes are soooo boring that this cottage industry is supported.

    • Gokart Mozart

      To be honest more like all rolexs look the same but I want a watch that looks different /better (delete as appropriate) but I have to have Rolex on the dial.

  • Ranchracer

    Yikes! Rolexes are already so over-priced and over-rated (yes, just my opinion, don’t get your panties in a bunch if you’re a Rolex lover), this is just ridiculous. I guess for some this hits it out of the ballpark. Not me.

  • WINKS

    Who is Lenny Kravitz…?

  • Moonraker

    Still waiting for my Hublot x Bananarama. And my Festina x Howard Jones. I know this guy Mohamed Nasrallah that is getting me them, FOR FREE!

    • Sheez Gagoo

      All I can offer is the Aaron Carter Nubeo. Sorry.

      • Moonraker

        And it’s free? No, still pass.

    • Now look at them yo-yo’s that’s the way you do it
      You play the guitar on the MTV
      That ain’t workin’ that’s the way you do it
      Money for nothin’ and chicks for free

    • Gokart Mozart

      Things can only get better is DReam is it not?

      Howard Jones was “Lenny I’d like to get to know your Rolex well”

  • Sam Soul

    And it’s not even more expensive than a Roger Dubuis Excalibur Spider Double Flying Tourbillon thing…
    How disappointing is that?

  • otaking241

    “You know what would make the Daytona a great watch? DLC it, add a bund strap, a wonky bezel and shit-ton of extra text on the dial. Oh, and Lenny Kravitz!”
    –Words spoken by no one, ever, in any dimension or alternate reality timeline.

  • Moonraker

    Would prefer a Depp Design™ Deppsea. With gin release valve.

  • commentator bob

    Knock-off Rolex by a knock-off Hendrix, but he’s laughing all the way to the bank.

    • More like defaced by Rolex by a Jimi wannabe.

      • commentator bob

        We’re getting into semantics, but when one takes a dial that was not finished by Rolex and prints “Rolex” on it I think it is fair to consider that a knock-off.

        • I will agree that it can become a gray area. But it started out as a Rolex dial, case, hands, etc. Modified parts don’t make a knock-off as I see it. Those “replica” makers who don’t start with a Rolex at all clearly make knock-offs. If we follow your logic, then you could buy a car and have it painted another color and it suddenly becomes a knock-off.

          • Mikita

            Replica makers do start with Rolex as well. They get one Rolex disassemble it, copy every part, assemble and sell it.

          • Yeah, but that’s not what they sell you (meaning zero Rolex parts).

        • Gokart Mozart

          It is like the whole car manufacturer and aftermarket moders.

          What about BMW and Alpina. Aftermarket but has a BMW warranty in the UK at least.

          AMG was an aftermarket company before Merc bought it.

          Porsche are happy with the quality if RUF.

  • Berndt Norten

    Kravitz!!!!

  • Yanko

    Looking at this watch (?) reminds how sometimes I go to the movies, find my seat and wait to see something of real substance. And very often, after several minutes of watching, I tell myself that the film negative of what I am watching should’ve never seen light.

    • Gokart Mozart

      You mean you don’t like the Rolex Daytona full stop?

  • Ex-Ex-Pat

    Unfortunately I can never read ABTW again. I’m pretty sure this is the high water mark, and I’ll only be disappointed in the future.

    • Wait for the next Hublot review. You won’t want to miss it – but be sure to wear protective eyewear.

      • Moonraker

        You might be speaking to Yojimbo, just sayin’…

        • I doubt it – that commenter did not mention he is a lawyer, nor did he insult anyone.

          • Moonraker

            Then it’s Berndt. His final cry for help.

    • Moonraker

      It’s OK, Berndt.

  • Yan Fin

    Checked pictures again… Back is really really ugly

    • Gokart Mozart

      Do you mean that the Rolex has an ugly looking momement?

      Considering Rolex covers up their movements make of that what you will.

      Compared to the stock movement at least this has had some love and care given to it which Rolex does not do as they need to make 700,000 to a million movements a year.

  • “This isn’t just a black Rolex with a Kravitz Design logo stamped on the dial, though. ”

    Absolutely. Not only is it a spectacular way to tell the world that you make poor purchasing decisions, but it’s also simultaneously a unique conversation starter – provided that conversation revolves around terrible 90’s music.

    • Moonraker

      “Hey baby, are you an American woman? Speaking of that…”

      • IG

        American woman, stay away from me
        American woman, mama let me be
        Don’t come hanging around my door
        I don’t want to see your face no more

        I got more important things to do
        Designing Rolexes’s funnier than you
        I have six lines of text, hey hey hey
        American woman, listen what I say

    • Gokart Mozart

      Any 2 tone Daytona is a poor purchasing decision.

  • Jon Heinz

    Not this. I’ll look for a used Bamford or Project X. Would be much better without the bund though.

  • ConElPueblo

    The reason why bakelite items as mentioned in the article are sought after is due to the fragility of bakelite in said applications; in no way is it because it is a superior material. It is basically pretty bad plastic, before plastics were industrialised as an alternative. The use on this watch is nostalgic and odd.

  • Shinytoys

    Lenny Kravitz does rock, and his interpretation of the classic Rolex is spot on…

    • Gokart Mozart

      Not sure if you’re being funny or serious.

      In my opinion if Rolex had done this on there own minus the bund strap there would be alot less negativity and more praise in these comments.

      It’s not like the Daytona 2 tone is a good looking watch especially when Rolex will sell you this. https://uploads.disquscdn.com/images/e5dd93af7c581afa585e12afefbb6221d910a73f125bca0e960a1d20e493ebd8.jpg

      I don’t see what the fuss is about unless people are secretly jealous that a has been pop rock star can do a better two tone Daytona than Rolex.

      • Shinytoys

        I was being serious, I like it…

  • Dénes Albert

    If you remove those pesky subdials there would be plenty of room for some additional lines of redundant text – like a short bio of this Kravitz guy, whoever he might be. I have a vague recollection that he is maybe a musician, but couldn’t mention any song of his if my life depended on it. So it may be a fitting thing to start a second career. Good luck with that!

  • Ulysses31

    If I opened the box and saw this, i’d send it back and ask for a new one. It looks – old? Dusty? It’s hard to explain, suffice to say it’s not something i’d be happy to receive. Kravitz has no taste and is a crotch-stuffer.

  • Gokart Mozart

    For all the people complaining about the text which I agree with this is still technically alot less text than a normal Daytona.

    Don’t forget this does not have the Rolex text written all around the inside bezel.

    Lenny should have got rid of all the crap from the standard dial

  • Pete L

    Bakelite is not used anymore for numerous reasons and I think perhaps a little too brittle for a watch bezel. First door handle that meets will be the end of it!
    Personally think this is gaudy and agree that there is too much text – as there is on the standard one too. Daytona overrated across the board imho.

  • William McKinley Ryan

    People, the only thing worthwhile Lenny Kravitz has ever done was to schtup Lisa Bonet back in the day.
    Did you expect him, 25 years past his prime, to come up with something original and noteworthy? This thing is just plain hideous. That strap looks like something off a 70’s GI Joe doll.
    No accounting for (bad) taste. The two-tone Daytona is gaudy and tacky to begin with, and these jokers have managed to make it worse!