Longines Record Watches Are Brand’s First COSC-Certified Collection

Longines Record Watches Are Brand’s First COSC-Certified Collection

Longines Record Watches Are Brand's First COSC-Certified Collection Watch Releases

A brand's 185th anniversary is no small achievement—let's just make that clear. At Baselworld 2017, Longines marked this occasion by announcing a new collection of simple, Calatrava-styled timepieces known as the Longines Record watches. Aside from offering buyers a choice from four sizes and an assortment of dial options, these watches incorporate a few technical touches to assist with accurate timekeeping. Of considerable note here is the fact that this is the first collection of watches from Longines that have been entirely COSC chronometer-certified.

Longines Record Watches Are Brand's First COSC-Certified Collection Watch Releases

Before we discuss the movement, however, I think it's important to appreciate the variety offered in the lineup. To appeal to a broad market segment, Longines is offering the Longines Record watches in case sizes of 26mm, 30mm, 38.5mm, and 40mm. Other options include diamond-set cases on two of the women's sizes, leather strap or steel bracelet options, and a variety of dial choices like mother-of-pearl, blue sunray, matte white, black lacquer, and more. All of the watches provide 30m of water-resistance and feature blued steel or rhodium-plated hands depending on the dial option along with an AR-coated sapphire crystal as well as an exhibition case back.

Longines Record Watches Are Brand's First COSC-Certified Collection Watch Releases

As a Swatch Group brand, the Longines Record watches feature exclusively produced ETA-based movements that have been tuned for COSC-certification. Their simple, time-only displays are driven by the caliber L592.4 in the women's models and the caliber L888.4 in the men's models. Though simple in their nature, Longines has also incorporated the use of a crystal-silicon balance spring—a feature that moves these beyond your typical ETA movements. While this isn't a new development, it's worth noting that the use of silicon in this capacity helps in the areas of resistance to temperature, shock, and magnetic fields.

Longines Record Watches Are Brand's First COSC-Certified Collection Watch Releases

Here's a brief rundown of COSC-certification guidelines if you're not immediately familiar. After considerable testing, watches must adhere to timekeeping parameters of -4 to +6 seconds of variation per day in a range of positions. While the Longines Record watches prove to be a fine choice for this endeavor, I think it will also be exciting to see where and how Longines will utilize these new COSC-certified movements in future releases. Furthermore, the L592.4 and L888.4 movements deliver 40 and 64 hours of power reserve, respectively, and support a simple date indicator at 3 o'clock for convenience in daily wear.

Longines Record Watches Are Brand's First COSC-Certified Collection Watch Releases

The Longines Record watches are a clear sign of the brand's commitment, not just to movement quality, but growth. The fact that there are so many available options is also a big plus and will only help to support more of a universal appeal for a wide range of prospective buyers. As I mentioned previously, I'm hopeful that Longines will continue to expand upon this and incorporate the movements into future models and maybe even some of my existing favorites like the Longines Heritage Military COSD watch (a COSC COSD?).

Longines Record Watches Are Brand's First COSC-Certified Collection Watch Releases

All current variants of the Longines Record watches come in stainless steel cases. With such a wide range of size and dial options, I think anyone looking to get in on the first COSC-certified offering from the brand can find something they like with relative ease. Prices are expected to start in the low $2,000s range. longines.com 

What do you think?
  • Classy (30)
  • I want it! (19)
  • I love it! (14)
  • Interesting (11)
  • Thumbs up (4)
  • IG

    Congratulations for the COSC-certifications, but that 80s style bracelet was uncalled-for.

    • The Deplorable Boogur T. Wang

      It would look excellent on my “50s style” wrist.’

      Really, it’s a watch band – WTF actually cares in the real world?

      (Spiedel Twist-O-Flex excluded)

  • Ulysses31

    Longines once again crawling up the pricing ladder. They used to one of the “budget” Swiss brands but that changed some years ago. I can’t quite believe i’m saying this but for that sort of money i’d rather buy a Tag. Bland three-handers are not a rare breed.

    • Sevenmack

      Longines was never a “budget brand”. Since becoming part of Swatch Group, it has always been an entry-level luxury brand, hitting what is now the $1,000-to-$4,000 watch category. Its prices have increased alongside those of similar bands and the entire Swiss watch sector overall.

      Before those days, as part of ASUAG (one of the two firms that formed Swatch Group), Longines was a prestige brand, the flagship of that now-defunct firm, in the category of Omega and Rolex. Again, never a budget brand.

      • Ulysses31

        Semantics. Notice that I put “budget” in quotes. Relative to the mainstream Swiss watch industry, Longines has traditionally been at the low end, indeed at the entry level as you state. I recall around ten years ago Longines was one of the most widely available Swiss-made watches, appearing in a far wider range of outlets than the bigger brands, and was frequently heavily discounted. Their generic designs never screamed “high-end” to me, and they still don’t if the above example is anything to go by. Price adjustment is a common tactic some manufacturers employ to raise the perceived value of their brand as something more premium. While it is true that the industry as a whole has raised their prices, I feel that Longines has done so disproportionately and cannot (yet) justify their asking price for pieces such as this.

  • OK so basically these are going to be priced around the (double branded era) Grand Seiko category?

    And still people consider GS overpriced?

  • DanW94

    Not bad but totally forgettable. I recall a recent Seiko Presage review that featured a similarly styled watch with the white dial, Roman numerals and blued hands. But the Seiko was much more refined and featured an enamel dial at half the price.

    • ProJ

      ‘Totally forgettable’ –> I couldn’t have said it better.

  • Jonathan Smith

    I actually like the look of these watches, but considering Longines movements are based on ETA ebauches, over 2k for one of them is still pretty steep, even if they are cosc certified

    • A_watches

      You do realize they have to make a profit of some sort, low $2k retail is in range in my opinion.

  • Word Merchant

    “Clunk!” ©®

  • Raymond Wilkie

    Very smart but a tad small. I would really need to see it in natural sunlight with the sun dancing off the dial. Some folks might call it boring and retrained and a little on the expensive side but poo poo to them. I Would wear a 42mm.

  • Spangles

    COSC-certified Hufflepuff

  • SuperStrapper

    Who doesn’t love a good COSC certification to artificially inflate the price of their watch?

  • otaking241

    This is the kind of behavior that got the watch industry in trouble during the “quartz crisis.”

    In a world where people needed a wristwatch this would be a solid entry for those looking for an accurate, no-nonsense timepiece. But we live in a world where a watch is a statement item and luxury accessory, and I just can’t see anyone except the most diehard Longines fans getting excited about this whole new line (!) of watches. Here Longines have invested huge amounts in design, R&D, tooling, fabrication, and marketing to bring to market a watch that few will want and even fewer will buy. How do they justify doing this?

  • ??????

    2k+ is a bit high for Longines (and who cares for cosc, actually). It almost touches Tudor/GS/Omega entry models, any of each offer better pedigree + level of finish. At 2k+- they also have such serious and independent competitors as Oris/Sinn/Muhle etc.

    • Bozzor

      $2000 is indeed a bit high…but with Longines you are easily able to knock 20% off the RRP, and perhaps over 30% with a bit of haggling.

      • ??????

        True. I got my Longines at 40% off, but the model was 2 yr old

        • Bozzor

          They do tend to clear out older stock by offering some really big discounts. but even with newer stock, if some stuff is not moving, you can really save. 40% off is a very sweet deal!

  • Ian john horwood

    U could always try for a vintage iwc calatrava style piece haha

  • HectorAsuipe

    Not bad. Hopefully they are not shooting off Mido’s foot with the COSC competition in the same house. The price is reasonable, considering that Breitling uses the same movement base and charges 50% more. I would put the Longines against Oris, Sinn, and the rest of the $2k crowd and expect a fair fight.

  • The Deplorable Boogur T. Wang

    IMO. Longines was a true “sleeper” of the Base show. Excellent watches and exciting new technology at a reasonable price.

  • wallydog2

    Any watch with blue hands gets an A from me; blue hands with “railway” minute markers, A+; Roman numerals, C; any watch with diamonds, for any gender, D-.