Lots of people are starting to notice that watch makers are starting to indicate the movement of a watch as "Swiss Movement." For most of us, such an ambiguous designation is unacceptable, as this can mean just about anything. Strictly speaking, for a watch or movement to legally have the "Swiss Made" designation upon it, the watch or movement does not have to be made or assembled completely in Switzerland. In fact, only a certain percentage of the components must be made in Switzerland, and the watch does not need to be put together in Switzerland.
Regardless, of the circumstances where you see "Swiss Movement," this means essentially one thing, the movement in the watch is going to be either an ETA or Sellita movement. Ablogtoread.com wrote an article regarding Sellita's presence here. Occasionally there are other potential makers, but this is rare. So you ask yourself, "I don't know what movement I am getting? What am I even paying for?" This is a perfectly reasonable question to ask, but consider this. Lets say ETA are the "name brand" movements, and the Sellita movements are the "generic brand." Each is identical in construction and function. Small differences might lay in the quality of manufacture, and special modifications for the manufacturers, but for the most part, the movements function the same, and have similar accuracy and reliability.
Sellita is a Swiss movement manufacturer and for the most part copies ETA movements. It does this because it has the machinery capable of such work, along with the fact that the ETA designs are old enough to likely no longer be protected under any Patent rights. For this reason Sellita can make copies of ETA movements just like drug companies can make generic drugs after a period of time.
Having said that, when you see the Sellita SW200 movement in a watch, it is the same movement as an ETA 2824-2. The reason watch makers are using Sellita movements, is not so much about cost, but more having to do with the fact that ETA is slowing down production and will cease to provide movements to watch makers outside the Swatch Group in 2010. So because ETA movements are harder to get, watch makers will use an ETA or Sellita movement depending on what they are able to acquire in time to put the watches together.
Fear not the Sellita movements as they appear to be just as good as ETA. The true test will come in a few years, but know that the parts are the same, and ETA parts will fit into Sellita movements to the best of my knowledge. Despite this, some people are still all about having an ETA movement, you can rest assured that most watch makers are complete sticklers for quality, and would not use any movement that would do their name injustice.
See Sellita watches on eBay here.
See Sellita watches on Amazon here.
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Aviation Watch 44mm 300m Pilot ETA 2824 2 Sellita SW200 Seagull ST2130 Automatic $71.00 (9 Bids) Time Remaining: 21h 44m |
Eterna Watch Soleure Automatic Black Sellita SW200 831041471186 $1,820.00 Time Remaining: 1d 15h 9m Buy It Now for only: $1,820.00 Buy It Now |
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45mm Nav B Uhr Pilot Flieger LACO B Watch with SWISS Sellita SW220 Movement $299.95 Time Remaining: 1d 17h 4m Buy It Now for only: $299.95 Buy It Now |
45mm Bead Blasted grey Watch Case for Swiss ETA 2836 2 Sellita SW220 1 Movement $85.95 Time Remaining: 1d 17h 6m Buy It Now for only: $85.95 Buy It Now |
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Aviation Watch 44mm 300m Pilot ETA 2824 2 Sellita SW200 Seagull ST2130 Automatic $20.50 (11 Bids) Time Remaining: 1d 21h 43m |
Vintage Ladies Lear by Sheffield Sellita Mechanical Watch Movement 22MT $2.99 Time Remaining: 1d 22h 43m |




[...] I guess we can’t end without saying that it’s been announced by ETA that it will no longer be supplying movements outside of the Swatch group. This has since been revised so that they will continue to supply big firms like IWC and the Breitlings of the world. However, the availability of movements to small companies like Bathys or Christopher Ward might come into question. In fact both companies use a clone of the ETA 2824 in their watches, the Sellita SW200. http://ablogtowatch.com/general/making-sense-of-the-sellita-sw200-movement-same-as-eta-2824-2/ [...]
[...] Sellita movement depending on what they are able to acquire in time to put the watches together. From: Making Sense Of The Sellita SW200 Movement: Same As ETA 2824-2 , Dec. 31, 2007 The Bulova 96A108 is one of the models of the Bulova BVA 100 series. It features [...]
[...] for information and reference : Eta and Sellita – Time Talk – Time Tech Talk – TimeTechTalk.com http://www.ablogtowatch.com/making-se…as-eta-2824-2/ New Sellita Movements – Sellita SW500 Chronograph Caliber – Sellita SW300 Caliber – Watch School [...]
[...] in the watch, just like I was told here on the forum. Here is also a link that confirms this: Making Sense Of The Sellita SW200 Movement: Same As ETA 2824-2 It is good because now I have 2 different watches with 2 different movements (even if they are [...]
[...] [...]
[...] tatt i betraktning er dette meget tidsriktig, og manglende innsyn på klokkens ETA 2824-2 eller Sellita SW 200-1 føles ikke som noe stort [...]