Manchester United Gets Bulova As Official Timekeeper And Global Watch Partner

Manchester United Gets Bulova As Official Timekeeper And Global Watch Partner

Manchester United Gets Bulova As Official Timekeeper And Global Watch Partner   watch industry news

Manchester United, the largest sports franchise in the world, and Bulova watches have just announced a new global partnership. Bulova has become the official timekeeper of the popular Manchester, England-based football (soccer) club (team). aBlogtoWatch was at the official ceremony at Old Trafford stadium recognizing the alliance between the two major brands. Bulova will not only find itself on the wrists of Manchester United team players, coaches, and other important staff, but will be prominently displayed at the stadium and related events.

Manchester United has an estimated 659 million global fans that will now become acquainted with Bulova timepieces. If you haven't been following the brand lately, allow us to remind you what Bulova has been up to. Several years ago, Bulova was purchased by Citizen watches in Japan. Though, Bulova does in fact remain an American-run company. In January of 2013, Bulova appointed Gregory Thumm as their newest President. Thumm will continue to focus on the brand's heritage and on technology and innovation.

Manchester United Gets Bulova As Official Timekeeper And Global Watch Partner   watch industry news

Manchester United Gets Bulova As Official Timekeeper And Global Watch Partner   watch industry news

Moving forward, Bulova watches will contain three types of movements. Those being Japanese quartz movements from Miyota (a wholly owned movement-producing subsidiary of Citizen), Japanese mechanical movements from Miyota, and Swiss mechanical movements from ETA, Sellita, and perhaps others. It is worth noting that Citizen also owns the prestigious Swiss movement manufacture La Joux Perret.

Manchester United Gets Bulova As Official Timekeeper And Global Watch Partner   watch industry news
Shinji Kagawa
Manchester United Gets Bulova As Official Timekeeper And Global Watch Partner   watch industry news
Gregory Thumm, President, Bulova Corporation

In March of 2014 at Baselworld, Bulova will introduce a brand new collection of Manchester United club-branded timepieces in honor of the relationship. The watches will be in steel, titanium, and also include a solid 18k gold series. The original contract between Bulova and Manchester United is for three years, but could last much longer. Bulova promises that the next few years will be among the strongest the brand has had in a while, thanks to strong sales and a range of exciting new watches that will be released.

Manchester United Gets Bulova As Official Timekeeper And Global Watch Partner   watch industry news

Bulova will also continue to focus on its still innovative Precisionist collection that includes a very advanced quartz movement line. The Precisionist watches contain quartz movements that are accurate to within about five seconds per year, have a sweeping (versus ticking) seconds hand, and have a battery life of about two years. The Precisionist collection was debuted in 2010 and aBlogtoWatch last reviewed a Bulova Precisionist watch here. aBlogtoWatch is proud to be present at the debut of this exciting relationship and will follow-up with the latest Bulova and Manchester United timepieces upon their debut at the Baselworld 2014 watch show in March. bulova.com

7 comments
Ulysses31
Ulysses31

An exciting relationship?  Not as exciting as Ryan Giggs's relationship with his sister-in law who he was pounding for eight years.  I lose respect for watch companies that'll hook up with dubious "role models" to get promoted.  Just look at their vacant staring eyes...

wandimarco
wandimarco

wandering how much is the contract worth?

AlexDenholm
AlexDenholm

Will this topic make it into your Hour Time podcast? Love to hear your and Jason's thoughts/opinions!

aBlogtoWatch
aBlogtoWatch moderator

@Ulysses31 What I most appreciate is that unlike a lot of these endorsement and sponsorship deals, many of the Manchester United fans will actually be able to afford these watches.

Ulysses31
Ulysses31

@aBlogtoWatch @Ulysses31 True, there is that.  Just throwing something out there, but I wonder if any of these big watch companies would consider throwing their weight behind companies that strive to do something good in the world rather than associate with the ones with the most cash and the biggest customer base?  It might not be as lucrative but it would certainly earn more respect from the vast majority of people who are still having to endure this "age of austerity".  I don't have a problem with Bulova itself but yet another sport-related collaboration from a watch company is not very imaginative. 

vmarks
vmarks

@Ulysses31 @aBlogtoWatch There are plenty of opportunities for philanthropy in the watch world, but I can think of only a few who take advantage of them.
Just off the top of my head, Rolex has scholarships for students and philanthropy via the Rolex Laureates. "Since 1976, the Rolex Awards for Enterprise have supported individuals whose courage and creativity advance human knowledge and well-being."
Harry Winston, Inc. has TheHarry Winston Brilliant Futures™ Charitable Program, which supports leading organizations throughout its worldwide salon communities.

Omega’s support of Orbis International and its Flying Eye Hospital seems relevant. 

Omega continued to develop its partnership with filmmaker/ecologist Yann Arthus-Bertrand and his GoodPlanet organization. In June, the Planet Ocean film directed by Arthus-Bertrand and Michael Pitiot and produced by Omega was screened at the Earth Summit in Rio. This is from Omega's annual report, 2012.

I think it's entirely possible that watch companies are doing both the sport collaborations and the philanthropic work and we just don't hear enough about the latter.

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