Maurice de Mauriac Watches Now Available With New Movement

Maurice de Mauriac Watches Now Available With New Movement

Maurice de Mauriac Watches Now Available With New Movement   watch releases

Zurich-based watch brand Maurice de Mauriac will now begin to offer a special new movement in all of their watches which are built to accept Swiss ETA Valjoux 7750 automatic chronograph movements. Sourced from Concepto (the Jacquet family) the new movements are like super 7750s.

The new movements are built on a Valjoux 7750 foundation and are interchangeable with the famous workhorse from ETA. The Valjoux 7750 is actually an amazing little machine. Continually refined for something like 30-40 years, it is not only the most popular Swiss mechanical chronograph calibre in the world, but also the base for a large number of other movements. As 7750 movements are so common, specialized movements using the same architecture are valued as they are less common and often much more attractive.

Maurice de Mauriac Watches Now Available With New Movement   watch releases

Using the architecture of the 7750, Concepto produces this and other movements like it. The movement is mostly in black with a lot of perlage and other polishing. It has an upgraded power reserve of about 50 hours and a cool rotor. I don't know too much more but it is really neat looking. Compared to a standard 7750 it is likely to perform a bit better and of course looks really nice. It is also going to be much harder to get compared to the ubiquitous Valjoux 7750.

Maurice de Mauriac Watches Now Available With New Movement   watch releases

The Concepto movement will be a 1,500 Swiss Franc upgrade to any Maurice de Mauriac chronograph watch. You can get it in new watches, as well as upgrade an existing Maurice de Mauriac timepiece. Of course you don't need to use the movement with a semi-skeletonized dial, but Maurice de Mauriac does have them available (as seen above). Another new option is the solid 18k rose gold exhibition caseback for Mauric de Mauriac watches that is 3,500 Swiss Francs.

3 comments
cluedog12
cluedog12

This seems like a product shill thinly disguised as a blog post. My educated guess is that the supply of ETA movements is being choked-off. The smaller customers are probably forced to find new suppliers a bit earlier than the big fish like Breitling and IWC.

Selling a forced change in suppliers as an upgrade is a classic business tactic. I have visited Concepto's website - they make a wide range of movements and some of them are really high end - so there is a possibility that the Concepto version is superior. However ETA has been making 7750's for a long time and eight hours of extra power reserve almost falls in the range of uncertainty.

How about asking Maurice de Mauriac for some technical details to go along with their press release? If these movements are superior, some techno-babble would make for great advertising for both MdM and Concepto.

SuperStrapper
SuperStrapper

This upgrade is lost on me. 1500 Francs for another 10ish hours of power reserve? Oh, and some black. While you're at it, rack up another 3,500 so I can see that black.

The piece is very attractive, but I've spent 5,000 Francs and I don't even have a watch yet - just the ability to view a black movement that has a slightly longer power reserve than a 7750. I see the comment about it 'likely to perform better", but what does that mean? The 7750 already comes in Chronometer grade, so what is the performance upgrade?

admin
admin

It might have been a good idea to go into more discussion on the shortage of ETA movements and how small brands have needed to look elsewhere for consistent supply. To be honest I don't know all the details of the Concepto movements and what does into them. I do know that they are more exclusive from an availability standpoint and are going to look better. Small brands like this who are clever enough to get movements outside of the Swatch Group are going to be better off in a few years.