MB&F M.A.D Gallery In Geneva Robbed

MB&F M.A.D Gallery In Geneva Robbed

MB&F M.A.D Gallery In Geneva Robbed Watch Industry News

Located on a quiet street in Geneva's Old Town, the MB&F M.A.D Gallery was robbed at gunpoint around 6pm on August 8. Our thoughts are with the MB&F team that is naturally shaken – though, fortunately, no one was harmed in the robbery. Witnesses said the criminals seemed "professional" and no shots were fired. The two armed men who are still at large took several MB&F watches, according to the police and local reports, and it is believed that they fled across the French border, which is just minutes from the Geneva city center.

MB&F M.A.D Gallery In Geneva Robbed Watch Industry News

We have reached out to the team and learned that until later in the investigation they are not allowed to make an official statement. A report in the Swiss newspaper 20 Minutes, however, describes a police chase and states that a border alert was triggered. On the nearby shopping street of Rue du Rhone, many stores will at least have security systems and guards inside, as well as security on the street. The Geneva MB&F M.A.D Gallery, on the other hand, with one entrance and many of the displays merely behind glass or out in the open, is not surrounded by other luxury stores and does not employ the same security, although there is a police station and courthouse very close to the store itself. People in adjacent establishments report not even hearing any commotion at the time of the incident.

MB&F M.A.D Gallery In Geneva Robbed Watch Industry News

The value of the heisted watches is yet to be determined, but with some of the most avant-garde watches in the business, MB&F watch prices start at about $30,000 (with the MB&F HMX) and go way up from there – that makes them probably easier to abscond with than their equivalent value in cash. The same can be said for other high-end watches, of course. However, there are generally no more than about 15 pre-owned MB&F pieces for sale at any given time, so if and when the stolen items do end up on the market, buyers should know what they are. That will at least make the watches more difficult for the criminals to profit from, unless these were stolen "on order," as in they all go to a "buyer" found prior to the robbery.

This marks the fifth such event in 2017 targeting jewelry and luxury businesses in Geneva. Again, we will update this article when MB&F is able to make a public statement on it. In addition to watches, MB&F creates other high-end artistic items like clocks, pens, and music boxes, with the MB&F M.A.D Gallery serving more as an art gallery with the brand's own creations including watches, but also works by other artists on display (some examples here). There are also M.A.D Gallery locations in Taipei and Dubai. madgallery.net

  • Yan Fin

    Is this a sponsored post?

    • David Bredan

      Sigh. Oh, wait: 😀

    • Moonraker

      The first half isn’t.

    • Moonraker

      It might be a SponsoredHeist.

  • BrJean

    At least those robbers seems to have a good taste in watches.

    • Moonraker
      • Sheez Gagoo

        Yes they do. I adore MB&F. They absolutely represent the kind of weirdism (I hope this word exists) that I adore. For me, they appeal to my inner child, like Matchbox (not Hotweels, ok, maybe some) and this fartspray named “liquid ass”. Because of unknown reasons MB&F are not gaudy to me, but they speak to me like Warhol,Schnabel and Lichtenstein. Just like made in particular for me and no one else. And they are not so goddamn serious about themselfes as many other brands, thinking their “superinnovation” is better tha a cure for AIDS. But to do my part to provide a welcoming environment, I absolutely accept any other opinion as long as it is congruent with mine. 🙂

        • Moonraker

          I think you make some good points, and to be honest the Legacy Machines have grown on me a little bit. My problem is that a lot of watch journalists get frothed up at the mouth about MB&F and there is almost never a single word of criticism towards the brand. That’s also what bugs me about Nomos–I don’t think they’re THAT bad, but it seems like everyone is in love with them, and for what?

          Now I’m not saying that all these guys don’t really like MB&F, but I get the feeling there are some that really want to be the Fs of MB. There is this one guy who used to work for MB&F in America and now he sells high-end watches on YouTube. And when he talks about MB&F he gushes about Max. Max this and Max that. Max said this one time. Max, Max, Max…I get it, you know him! I kinda wish he would pretend he didn’t, so as to appear at least halfway professional, but like I said he’s trying to sell watches, not give in-depth, impartial reviews. Sometimes this industry is just a little too incestuous for my liking. Everyone knows everyone and you better not criticize because you’ll see each other at BaselWorld.

          But the real reason I dislike MB&F is probably because I can’t handle the fact that everyone else does. It’s all so incongruent. 🙂

          • Sheez Gagoo

            I understand what you mean. In no other industry, except IT in Silicon Valley, there`s the believe in geniuses. And “rebels”. And because evrybody wants to be a rebelgenius and it`s really not hard to be a rebel or a genius in the watch industry (technologicly stuck in the 17 century) people are surrounding this rebelgeniuses like flies around a pile of crap. Look at the amount of “innovation” in the industry. Lol. A second tourbillon? Ad some skulls and vantablack? A grounbreaking breakthrough in whatever! And you won`t believe how serious most guys take themselves and the industry. Really hard to believe for an outsider.

          • Moonraker

            I sometimes wonder whether I might be holding a watch brand’s fans against the watch brand itself. A lot of watch guys do that with Rolex; they don’t want to be seen as just another Rolex show-off. So I’ve gotta be careful not to do that in the future and just evaluate the watches on their own.

          • Berndt Norten

            Max died after many decades of loyal service to Jonathan and Jennifer. And what a gent; Max never factored.

          • Moonraker

            He’s buried in the back yard with Freeway.

          • Berndt Norten

            You got game old man

          • Moonraker

            “You buried me next to the dog, Mrs. H?”

    • Berndt Norten

      ??

  • SuperStrapper

    Strange target, considering how difficult these could be to liquidate. Makes you think the target was not money but the actual watches.

  • Pete Pete

    not exactly the ideal target for a robbery. difficult stuff to flog.

    • Sheez Gagoo

      They could have been hired by a collector.

    • Mikita

      Most probably, these will end up in private collections.

      • Berndt Norten

        Yes. The most sophisticated connoisseur will be responsible. He’ll treasure these watches along with his first editions of Rousseau, Constant, and Jung.

  • Word Merchant

    Police are said to be looking for suspects with bad taste and aching wrists.

    • IanE

      No – that would be the Hublot robbery gang!

      • Berndt Norten

        I think the Bloodhound Gang

  • WatchNeophyte

    Sounds like an inside job, and it is good to know no one was hurt. I’ve never heard of these watches…anyone have a picture of one of their models?

    • IanE

      Just use the search box at top right of the article – you’ll find some amazing articles on some amazing watches!

      • David Bredan

        Thank you, IanE! Or just click on MB&F at the Watch Brands tag to the right below the article to see all we’ve written about MB&F.

  • DanW94

    Gone baby gone….they’ll be in Russia or the Middle East in no time.

    • Moonraker

      My money’s on Albania or Kosovo for now.

    • Berndt Norten

      At least there was no violence toward the femmes of the magasin

  • Sheez Gagoo

    I have cheap watches to sell. Very good price, very good price! Brand new! A kind of firesale. Anyone?

    • Moonraker

      Mohamed Nasrallah, is that you?

      • Sheez Gagoo

        ??? ??????

        • Moonraker

          ??????? ??? ?????, ????

          • Sheez Gagoo

            Ja, mein Führer.

          • Moonraker

            ???? ??? ?? ??

          • Sheez Gagoo

            Thanks god. I run out of languages.

  • Moonraker

    It’s an obscure choice, but if they went after Rolex they’d already be getting foot massages and eating mini Toblerones in a Swiss jail. Probably have watchmaking courses in there too.

  • Mikita

    Steal yours own watches –> hype! hype! it in the news –> clear the serial numbers and engrave the new ones –> put the watches back in the store.

    Just joking. I feel sorry for the MB&F guys and hope they can recover quickly. Since the watches are very limited and special art objects by their nature – most probably will end up in some private collection.

  • Stefan Vorkoetter
  • Moonraker
  • Stefan Vorkoetter
    • Moonraker

      Ariel wishes they used a comma instead of a gun. 🙂

    • DanW94

      That’s what happens when Bredan and ZL have a few too many drinks…frat boy gangsters…..

    • ZL

      I have a very plausible alibi.

    • Ariel Adams

      That is funny.

  • WINKS

    Better start looking on eBay.

  • Simon_Hell

    Just a different kind of robbery.

  • Ariel Adams

    David Bredan drove the getaway car

    anyways kids

    keep banning like I said and the next user name is going to be about AA’s missing foreskin and then afterwards I’ll get worse

    ~so not Yojimbo

    • Sheez Gagoo

      Are you a psychoweirdo? What kind of embittermend makes you do such things? Take it like a man, get over it and wait for better times. Do you have your room full of pictures of Ariel and a small puppet shaped like him? Haven`t you missed three days of work for your weirdism?

  • Ross Diljohn

    Should be easy to find. Not as if these watches are discreet.

  • Berndt Norten

    All I have in my defence is my innocence. I’ve been hypnotized.

  • Moonraker

    So where have Marius and Raymond been? Eh?? Right now they’re driving into the Grand Canyon of France like Thelma and Louise.

    • Berndt Norten

      The Ardèche?

    • IG

      I think Raymond’s Morgan Threewheeler broke down well before that canyon.

  • Brosan55

    Wow! Thieves with poor judgment AND bad taste.

  • Berndt Norten

    KRAVITZ DESIGN!!!!!!!

  • Pete L

    What a pointless crime. Good luck trying to sell on a piece that is one of only a handful and so easily identifiable. Proof that most criminals are idiots!