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Eone Bradley Watch Surprises Kickstarter With A Visually Appealing Watch For The Blind

Eone Bradley Watch Surprises Kickstarter With A Visually Appealing Watch For The Blind Watch Industry News

It’s an unfortunate fact that the world of watches is fundamentally geared towards those who have the ability to see. Eone Timepieces is looking to change that with the Bradley, a watch designed to be read in a tactile manner regardless of your ability to see the watch. Eone takes it a step further and makes the Bradley pretty cool looking as well – which in a way is ironic given that it is meant for people who cannot see. Clearly the public agrees that there is a market for such a watch since the company’s $40,000 Kickstarter goal has been shattered to a total nearing $300,000 at the time of writing. Obviously Eone is doing something right.

Eone Bradley Watch Surprises Kickstarter With A Visually Appealing Watch For The Blind Watch Industry News

Sure, “talking” cheap digital watches have existed for some time and I’ve seen some feeble attempts at braille watches before but none have looked and felt like legitimate watches. There are a few design elements which point to making the Bradley a success where others fall short. Time is indicated by two ball bearings  which ride in a pair of tracks around the case. The hour indicator runs along a track on the outer side of the case while the minute indicator is on the watch face itself. Position of the ball bearings is determined by unseen, and completely internal, hands with magnets on the tip. The magnetic attraction is strong enough to hold the ball bearings but not enough to change their location without the use of the traditional crown. Should the ball bearings be knocked free of the magnet, they will move freely within the track until properly lined back up.

Eone Bradley Watch Surprises Kickstarter With A Visually Appealing Watch For The Blind Watch Industry News

A simple twist of the wrist should be adequate to accomplish this. To more accurately determine time, the hour indicators are integrated into the dial/case and are raised. A triangle denotes the twelve o’clock position while the rest are marked with lines with three, six, and nine being longer and textured. This allows for easy time reading through touch alone. The result looks a bit like a Deco sundial in a very good way. The case is made of titanium which should be lightweight and durable for years of hands-on use. Initially available straps include a stainless mesh and three fabric/leather bands in yellow, olive, and blue.

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    Love it!  I would have picked this up for my grandfather who struggled with braille watches and beater watches with the crystals removed or hinged.  When you’re blind, you care just as much about your appearance as any sighted person, and I think he would have loved this.

  • MarkCarson

    Cool – I just signed up (bought) one on Kickstarter/Amazon. Now I have to wait until December to get it is all.
    I think this will be a cool watch for any extended low light situation (at the movies or on red-eye airline flights) where old eyes and dim lume are not a good combination.
    Magnetic balls like on the $300K Christophe Claret piece but for a fraction of the price (and no tourbillon of course):

  • Lesthepom

    This watch is defenatly cool even if you are unable to see it you will know it looks good a bit like us sighted nerds wearing our best watch knowing no one you meet that day will have a clue what it is but it still makes you feel good
    The price sounds verry reasonable may be more sighted people would buy one if they put a 10% leaved or more on the watch and donated a % of the watches to blind charities I will probably buy one regardless and have a play for a bit and then hand it on to some one that needs it
    And yes Mark the Chris C is a visual feast for us but imagin what a tactile experience this will be for some one who is blined

    • MarkCarson

      Lesthepom Good idea. If they charged 10% more for the watch and then donated every 10th watch to a blind person, I happily pay the surcharge.

  • Kris C

    I think I want one for myself…

  • AtotheG

    Wow.  I kinda of love this watch.  Will be getting one.  Wondering why the  hour ball was not put on the inside ring, though.

  • Ulysses31

    Pretty sure i’ve seen braille watches of this kind for years.  Still, the more the merrier eh.

  • DG Cayse

    Bravo ! Well done.
    I would hope someone from Eone could contact their local LIONS Club and make them aware of this. Perhaps a mass buy with distribution to the visually challenged.

  • Ruutzy

    Lesthepom That is a great idea! I also backed on the kickstarter page because I absolutely love the look of the watch (obviously I am not sight challenged). I too would have paid a bit more as a donation but as is you are also helping the company gain traction and exposure by backing the project. 
    Very excited for the arrival of this one!

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