New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases Sponsored Post

In New York City, Victorinox Swiss Army held an event in collaboration with the New York Fire Department (FDNY) designed to subject its I.N.O.X. (INOX) collection timepieces to a battery of stress tests. Victorinox Swiss Army's goal was to assert its slogan of "Made To Last" for the new for 2014 collection of durable sport watches. See the I.N.O.X. movie here.

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

In celebration of Victorinox's 130th anniversary, the company devised 130 tests meant to ensure lasting quality and reliability for its new Victorinox Swiss Army INOX watch collection. 30 of those tests were specifically designed to demonstrate the "exceptional resistance" and the "made to last" values of the new Victorinox Swiss Army INOX watch collection, putting them in torture situations. The watches all survived.

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

During the New York City event, firefighters tested Victorinox Swiss Army INOX timepieces as the watches were boiled in water, frozen in ice, tumbled in washing machines, blasted with sand, and run over with a truck, among other ordeals all designed to test the limits of a modern sport activity watch.

More practically, Victorinox Swiss Army wanted to prove that its Victorinox Swiss Army INOX watch could withstand the abuse its owners might subject it to. Specifically, Victorinox Swiss Army designed the Victorinox Swiss Army INOX watches to survive the shock from a 10 meter fall, harsh vibrations, as well as extreme g-forces and velocity.

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

In other tests, Victorinox Swiss Army demonstrated the durability of the Victorinox Swiss Army INOX watches by running over them with a 64 ton tank, placing them in a centrifuge environment with 12 G-forces of momentum, subjecting the watch cases to corrosive oils and acids, and heating them up to 163.4 degrees Fahrenheit, as well as cooling them to negative 59.8 degrees for extended periods of time.

In addition to the strength of a reinforced stainless steel case, the Victorinox Swiss Army INOX watch collection has specially produced dials and hands which are designed to withstand forms of shock and vibration that would permanently destroy less durable timepieces. The company positions the Victorinox Swiss Army INOX watches as leader in timepiece durability, as an extension of the brand's core values of producing products that are "Made To Last" including its other timepieces as well as its cutlery, pocket knives, and luggage.

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

The "INOX" (I.N.O.X.) name of the new watch collection honors the French term originally given to stainless steel. Strong, corrosion-resistant steel alloys helped revolutionize the wrist watch industry when it became more widely used during the latter part of the 20th century. The thick steel case of the 43mm wide I.N.O.X. timepiece is gracefully rendered in order to suggest the strength of the metal as well as the elegance of modern timepiece design.

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

Victorinox Swiss Army rates each Victorinox Swiss Army INOX watch to be water resistant to 200 meters, and each piece is covered with an anti-reflective coated sapphire crystal over the dial. As a nod to their own past, Victorinox Swiss Army includes an "original" rubber bumper that wearers can attach over the bezel on each I.N.O.X. timepiece. For 2014, the Victorinox Swiss Army INOX watch collection is available with three dial color options including black, navy blue, and khaki green. Each is paired to a matching rubber strap.

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

New Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

As an extension of their durable nature, Victorinox Swiss Army uses Swiss-Made Ronda caliber 715 quartz movements inside each Victorinox Swiss Army INOX timepiece. Retail price is $525. victorinoxwatches.comNew Victorinox Swiss Army INOX Watches Tortured To Illustrate Durability Watch Releases

What do you think?
  • Thumbs up (3)
  • I want it! (2)
  • Interesting (1)
  • Classy (1)
  • I love it! (1)
  • BIGCHRONO

    So, it’s faster than a speeding bullet, more powerful than a locomotive, & able to leap tall buildings with a single bound. Then why isn’t it a COSC certified chronometer?

  • mkinney59

    “Sponsored post?” Why would I waste my time reading that? If I see too many more of these (yes, I read your post about new revenue strategies) I’m going to stop reading this blog.

  • mkinney59 Thanks for the note. You don’t have to read sponsored posts if you don’t want to. That is one of the reasons they are clearly labeled. It is like when you flip through a magazine and see an ad. You can either take a look at it or keep flipping until you see something that interests you. We’ve been doing sponsors posts from time to time for a long time now – so these aren’t new. Even if we were full of sponsored posts requests we would never do more than 1 or 2 per week max. Assuming we did that they would equate to less than 10% of the content each week, and probably less than 5% of the content each month. We are a business and have people to pay in order to keep bringing you the editorial content you like. We’d love for aBlogtoWatch to be a “public service” but we haven’t found bags of cash laying around to make that happen. We further ensure that sponsored posts bring some type of value or interesting content that is more than “buy this” or “this is great.” If these promotional tools turn you off to aBlogtoWatch then we do apologize and hope you find more of what you are looking for. Have a great day and thanks for commenting.

  • star42

    mkinney59 
    Dude get off your high horse! If you actually had taken a minute away from your ranting and raving, and actually read the post, you’ll find that the article did not actually carry any personal commentary of the watch by ablogtowatch. It only reports on the information supplied by the company about the product. It’s up to us, the reader, to look up any more information as desired, and make up our own mind about it. If that is too much for your to handle, then maybe an intelligent site like this is not right for you, and you should head back to the forums where you belong.

  • Woulda jacked the price up. And then there would be the price whingers…

  • bdekok

    mkinney59 Yes, it’s an ad.  However it was interesting and provides information I wouldn’t otherwise have known about.   It was obvious it was a sponsored post, yet I chose to read it.  The op does need to make a living from this. and he’s providing information (fantastically) about my hobby and interest for free.  What’s not to like.

  • Zzyzx The minute hand is just barely too short. But you are right that the hour hand needs another 2 mm or go.

  • Cute advertising campaign. I think it will do a good job of getting their message of toughness across. A lot of ad campaigns leave wondering what a brands was thinking.
    I have no problem with sponsored posts. I read the ads in print watch magazines, so why not here? I don’t have a life anyway SO I MUST READ ABOUT WATCHES. Even brand propaganda, ha ha.

  • bdekok

    MarkCarson So, that explains why you’re so prevalent here 😉

  • bdekok I’m not the first to use the analogy that reading ABTW is like using crack.

  • Fraser Petrick

    Great promotion, but would it survive inside Mr. Bean’s turkey?

  • Fraser Petrick

    mkinney59  Grumpy.

  • Fraser Petrick

    Chaz_Hen  Got somethin’ against quartz? Them’s fightin’ words.

  • DG Cayse

    mkinney59 See ya…8)

  • Climb down from that ledge, ma’am. Everything will work out just fine.

  • Thank goodness that rubber bumper thing is removable. I thought it was it’s own version: the Victorinox ‘Romain Jerome’.

  • Lkcons

    The 64 ton tank pics, please….

  • Jack_C1024

    Nice looking durable piece… but I already have a g-shock.

  • Ulysses31

    That plastic shroud looks like one of those D12 dies they use in board games.  Next time I choose to stand in front of a sand blaster or feel like taking a ride inside a washing machine, i’ll be sure to put on one of these.  It looks decent, but gets a “meh” from me.

  • bonham007

    I am  thoroughly enjoying this ad campaign of rigorous testing of a timepiece as opposed to  pictures of a watch on a celebrity’s wrist where the only danger might be the watchcase being hit by a flying tennis ball.

  • bonham007 I’d like to see a campaign where famous cartoon characters are wearing the advertised watch.
    – Sponge Bob for water resistance
    – Wiley Coyote for impact resistance
    who else?

  • watchintheworld

    LOL….So if I happen to get run over by a tank and my watch gets scratched is it or is it not covered under the warranty?

    “Excluded from warranty coverage is any damage to the band, crystal (glass), battery or any other part of the timepiece not expressly warranted herein, as well as damage caused by abnormal or unreasonable use.”

  • spiceballs

    MarkCarson bonham007  mmm  –  superman for vacuum (space) resistance; Flash for speed/inertia resistance; Charlie Brown for criticism resistance; Garfield for lasagne resistance; Calvin & Hobbes for imaginary resistance  – – ?

  • spiceballs

    watchintheworld  if you were run over by a tank would you really be concerned about your watch warranty :-0?

  • spiceballs watchintheworld Yeah, I’d be worried about my underwear warranty. 🙂

  • Fraser Petrick

    SuperStrapper  The “rubber bumper thing” is also a spare snow tire…or at least that’s how the watch is promoted in Canada, though not, of course, in Hawaii. (Did I spell Ha-why-ee right? Too many damn vowels.)

  • bonham007

    MarkCarson bonham007 Rocky the Flying  Squirrel for air and altitude pressure resistance, and of course Superman if the watch can stop a speeding bullet. Don’t forget Johnny Carson: “How hot was it today? Hot enough to melt an INOX!

  • Fraser Petrick Technically its Hawai’i (but often spelled without the “okina” or glottal stop character). And if you are a real Hawaiian, its pronounced “huh-vuh-ee”. But more commonly pronounced “hah-why-ee”. Gotta be careful to be correct with you educators, ha ha. Aloha.

  • Fraser Petrick

    MarkCarson Fraser Petrick To keep this watch relevant: is my Seamaster
    an O May Ga,  or O Me Ga ? (Is the English car my wife won’t let me buy, ’cause she puts food, water, warmth and shelter ahead of cars and watches, a Jag Waar, or a Jag Yoo Waar? There’s a Union Jack in your State Flag, so you must know important stuff like this.)

  • Fraser Petrick Funny you mention Jaguar. My daughter asked me why the Brits pronounce it “jag-you-are”. And I replied, “Because it’s spelled that way. Where do we Americans find the ‘W’ in Jaguar?”
    The union jack in the Hawaii state flag was because there was  British interest early on and they decided to hedge their bets (union jack plus U.S. style stripes) as they did know know who to suck up to or who might take them over in the end.

  • DG Cayse

    MarkCarson bonham007 Yosemite Sam for something!
    Maybe jumping in the air a shooting two guns resistance?
    He’s a tuff ‘ombrey!

  • MennoDeKoning

    MarkCarson Zzyzx
    is there a standard for length of hands on any watch?
    I am wearing the inox in blue and  am loving it!
    suits me wrist well, and i don’t even notice it being on my wrist while working all day with my hands
    (as a physiotherapist): it resists massage oil even so good.

  • MennoDeKoning

    Put together it’s like this:

  • MennoDeKoning No standards but too many watches have hands that are obviously too short. As a general rule, the minute hand should extend out to the minute/second markers on the chapter ring (if there is one) and the hour hand should be 60% to 70%  of the length of the minute hand for best proportions. But the other criteria for hour hand are that it can be easily told apart from the minute hand and that it its end is pretty close to the edge of the hour markers. 
    This Victorinox has a pretty good minute hand length (but 1 mm more would be perfect), and the hour hand would look  better if it were fully 1 to 2 mm longer.
    Thanks for the tear down photo and your impressions. Cheers.

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  • RogSmith

    MarkCarson deleted_30712941_Zzyzx could be longer but doesnt look “Bad” like Rolex’s 39mm explorer.

  • RogSmith

    The design is very “gerald genta” nautilus inspired in its crown shape and polished beveled edges. Great attention to detail.  Lovely curves throughout. The dial has a bowl look to it… and the indices are stamped so they wont ever fall out..  I really like that it doesn’t have a “day” feature and only a date. The day bugged me about the Monster.  The movement is a dolled up Ronda HQ715G with markings SWISS EOL R9 markings. Which makes sense as the watch is a functional one. Im glad that i wouldnt need a winder here.   Sapphire crystal (inlet also) is a nice tough. Theres also the option to “uglify” the thing with a bumper  that can be worn when you are expecting impact. Think Gym…  All for about $300 used.  Im freaking loving it.

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