Omega Puts Watch Instruction Manuals On YouTube

Omega Puts Watch Instruction Manuals On YouTube

For years I have complained that even high-end watches don't come with instruction manuals. That isn't universally the rule, but it is the norm. While that isn't likely to change, brands like Omega are taking the logical next step by creating video instruction manuals and putting them online for everyone to see.

Pretty recently (as in a day before this article was written) Omega created a new section of their YouTube channel called "Omega Video Manuals" (as a playlist). The playlist currently contains 25 videos on how to use most of their watches as indicated by movement (calibre) as well as model. The videos contain instructional animations on the basics of using an Omega watch. No doubt they are mostly for beginners, but those basics are necessary for a lot of people new to mechanical watches.

Retailers tell me that the majority of service requests and calls are for extremely basic issues or fundamental misunderstandings of how mechanical watches operate. That means customers complain that their automatic watches stop after sitting on a dresser for a few days or they think it needs a new battery. Another major issue is when people don't understand that their watch has a screw-down crown - which can lead to some severe frustration.

Right now the Omega Video Manuals section has instructions for Speedmaster, Seamaster, Constellation, and De Ville watch collections. More will come in the future for sure. The videos provide watch operation instructions that will cover all of the basics. Though more advanced needs will require additional advice. Omega knows that by hosting these videos on YouTube they will reach all the people searching Google for help on using their products. This will reach much more people than by simply hosting the videos on the Omega website. This is another excellent way brands can use the internet for customer service needs, as well as to gain trust and goodwill with existing and prospective customers.

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  • Ulysses31

    It’s baffling that someone who could afford an Omega wouldn’t even know that it needed regular winding O_O.  Still, it can only be a good thing to make this information available to the masses.

    • star42

      Ulysses31  You are making the assumption that every person who purchase these watches are doing so with a deep love and fascination for mechanical timepieces. I have more than a few personal experiences with folks who does not even know what the heck they are buying, besides that it is expensive, or the sales person recommended it.

      • Ulysses31

        star42 Ulysses31 Oh, I don’t doubt it.  I just find it strange that there would be so many people like that.  One might hope that natural curiosity would lead them to a deeper understanding of the timepiece, but some people just want a status symbol and nothing more.

  • DG Cayse

    A obvious, albeit perhaps unpopular, conclusion from this is poor salesmanship by the retailer. A good salesperson would take the time to make certain that the customer understands at least the basic operating procedure for their purchase.
    This would not, of course, apply to online purchases.
    Having said the above, I do applaud companies that put easy to understand operating instructions on their websites.
    Case in point – Just yesterday morning I was approached by the friend of a neighbor regarding his new Casio Protrek watch. It seems he really didn’t have much f a clue about the operation methods of this intricate bit of hardware. Thankfully, due to a post here(I think it was the Christmas Gift Buying thread, I had seen the Protrek site and noticed the sidebar which contains the instructions for model operations. So I was able to refer the gentleman there. I do hope Mandarin is available there as this is his language….lol
    So kudos for manufacturers making these needed operating instructions available.
    (another reason to like 3 handed watches)