Only Watch 2011 Charity Watch Auction

Only Watch 2011 Charity Watch Auction

Each two years we get to enjoy the unique pieces watch brands donate to the Only Watch auction event. Held in Monaco at the Monaco Yacht show in September Only Watch proceeds go to benefit medical research dedicated to fighting Duchenne Muscular Dystrophy. The auction part is facilitated by Antiquorum.

UPDATE: Click here to see my growing list of all the Only Watch 2011 auction pieces.

Starting in the spring, participating brands will slowly start to announce the special watches they are offering to the auction. These are often really exciting to see. The Only Watch rules dictate that all watches donated for auction must be unique. This either means the first piece in a limited edition, or a totally unique watch made specially for the event by a brand. None of the watches have been officially debuted yet, but I do have a list of the participating brands. Only Watch 2011 will be held September 22 2011 at 6pm or 4pm GMT time (actual starting time isn't clear yet) in Monaco. Before that the pieces available for auction will be on tour around the world. Lots of new names this year. Here are the brands that will be donating unique pieces for the auction:

  • Audemars Piguet
  • Bell & Ross
  • Blancpain
  • Bovet
  • Breguet
  • Celsius X VI II
  • Chanel
  • Chaumet
  • Chopard
  • Corum
  • De Bethune
  • DeLaCour
  • DeWitt
  • Franck Muller
  • Frederique Constant
  • Girard-Perregaux
  • Harry Winston
  • Hermes
  • Hublot
  • Ikepod
  • Jaquet Droz
  • Laurent Ferrier
  • Louis Vuitton
  • Maurice Lacroix
  • MB&F
  • Montblanc
  • Patek Philippe
  • Piaget
  • Richard Mille
  • Romain Jerome
  • Tag Heuer
  • Ulysse Nardin
  • Urwerk
  • Vacheron Constantin
  • Van Cleef & Arpels
  • Vulcain
  • Zenith

Look for updates when brands begin to release the special pieces they made for OnlyWatch 2011.


Timeless timepieces playing timely masterpiece tunes at auctions to raise a phenomenal $6.15 million for a worthy charitable mission.

Congratulations to all the buyers and contributors of these wonderful watches; and Time as prodigious a word as it is; is now even bigger.

Best Wishes,



Just looking at the flyer design it seems to be related to the Japanese disaster, until you read it of course.


4pm? or 6pm? Picture says 4pm (GMT) and you wrote 6pm (GMT).


Good question. I have a sheet from OnlyWatch that clearly says 6pm on it. I didn't even notice that there was a discrepancy. I guess it is 4 or 6pm GMT!