Panerai Luminor 1950 3 Days PAM327 Watch Review

Panerai Luminor 1950 3 Days PAM327 Watch Review

Panerai Luminor 1950 3 Days PAM327 Watch Review   wrist time watch reviews

The Panerai Luminor 1950 3 Days, or more affectionately known amongst Paneristis simply as the PAM 372 (PAM372), was first seen at SIHH 2011. It has since gone on to become one of the most popular Panerai models. Why? Probably because it combines so much of why people enjoy the brand including a minimalist military style and iconic case. Before I go on to talk about the watch, it is necessary to understand the circumstances under which this watch was conceived and its significance to Panerai’s history.

Back in 2002, Panerai released a Special Edition model known simply as the Luminor 1950 or more famously and simply as the “Fiddy” (like "fifty" for 1950). Limited to just 1,950 units, it wasn’t long before the Fiddy started exchanging hands at well over list price. Even now, more than a decade later, it is exchanging hands for more than double its list price.

Since the Fiddy, Paneristis have been clamoring for a “base” Fiddy. Base in Panerai speak refers to a watch with just the hour and minute hands and nothing else. In addition, the watch should be a regular production piece (not limited) so that everyone can have a chance of owning one at a slightly less insane price. Panerai listened, and in 2011 answered Paneristis’ prayers with the PAM 372 - a two hand 1950-style model that was not a limited edition.

As a result, the PAM 372 is one of the most eagerly anticipated Panerai watches in recent times. It was so hard to get your hands on one that I only managed to get mine - this watch you see here in the review - earlier this year. Obviously, I like the watch and now I will attempt to explain why.

Panerai Luminor 1950 3 Days PAM327 Watch Review   wrist time watch reviews

Like the Fiddy, the PAM 372 also has a 47mm 1950-style stainless steel case, but with subtle differences. For one, the case is entirely polished stainless steel instead of brushed. However, the trademark "device protecting the crown" retains its brushed finishing. Additionally, the case also has a slightly different shape. It’s less chunky and has a cushion-shape profile that is more similar to the Radiomir watches. It also has slimmer lugs.

Panerai Luminor 1950 3 Days PAM327 Watch Review   wrist time watch reviews

These subtle changes to the case has had a profound effect on the way the PAM 372 looks and wears. Overall, it looks less bulky, and despite its massive size, I found that it fits better than the smaller 44mm Luminor 1950 watches. It’s less top heavy, and sits closer and more snugly to the wrist. I have smaller 6.5-inch wrists and I found the PAM 372 to be comfortable enough to wear the entire day. That said, the PAM 372 is by no means a small watch at 47mm wide.

Speaking of size, the PAM 372 utilizes the in-house P.3000 movement, a hand-winding calibre that measures a whopping 16½ lignes - roughly 37mm. The watch has a sapphire caseback that reveals the movement in its entirety. However, it’s simply finished and two large brush-finished bridges cover much of it, hence there’s really nothing much to look at it.

Panerai Luminor 1950 3 Days PAM327 Watch Review   wrist time watch reviews

Beating at 21,600 vph, the P.3000 uses two mainspring barrels connected in series to give it a power reserve of 72 hours or 3 days - hence the name. The PAM 372 winds really smoothly, as if the crown itself was bathed in rich butter. There’s no clicking sound, just a slight resistance that builds and builds until the movement is fully wound. However, to generate enough power for 3 days, it does take many turns before the watch is fully wound. This should not be a problem because winding is one of the joys of a manual movement and I found it fun to wind the PAM 372.

The P.3000 is a basic time-only movement, but it does have a helpful feature up its sleeves. Pull the crown into the second position, and it lets you advance only the hours. This is useful if you find yourself traveling across timezones. This is actually a relatively rare complication. That said, the movement was never one of the PAM 372’s strong selling points as there are more advanced in-house Panerai movements out there. The P.3000 is about as basic as it gets... more »

35 comments
Shawnnny
Shawnnny

If it doesn't sell at 10k, they'll lower the price till it does sell. And it's up to the ADs to do their due diligence and decide if they can sell the watch at their required profit margin. If they can't make money on them, then they need to pass. And again, Panerai will lower the price to the point the ADs will buy them.

Ulysses31
Ulysses31

I'd just like to say that, if the right watch came along, i'd be more than content parting with $10,000+.  It's nothing to do with jealousy of those who can afford such watches, it's about being able to recognise when a company has become conceited.  The "jealousy" argument is the same one Apple followers often use, because there is no rational way to justify paying more for less.  When you think you can get away with selling a ten thousand dollar watch that looks like 90% of your other watches with only two hands and a movement with a couple of steel plates passing themselves off as bridges, then that's conceit.  This is a company that appears to have become content to survive by sucking the blood of its loyal Paneristi who can't tell they're not getting value for money.  As i said in my earlier comment, I really like many of the watches they produce, and I have no doubt they are fine quality.  If the name or the special edition markings were removed, would you pay even a tenth of the asking price without flinching?  There are other watch companies that coast along like this of course, Rolex being the most obvious one.

Shawnnny
Shawnnny

For those of you complaining about price. Panerai, like any good company, does a lot of research to decide at what price to sell their products. There are a lot of factors that go into pricing. One of those factors is supply and demand, with the understanding that Paneria isn't interested in being a high volumn watch maker. Yes, they could go the Invicta route and make a million of each model, sell them for $500 a piece and make a bunch of money. Would you guys rather have that? I don't think so. Right now the demand for their watches is high, therefore the prices are going to be high. Some people hate certain watches simlpy because they can't afford them. Which leads me to believe that they actually like the watch. They just don't want to blame themselves for not being able to afford them. And, it's not like they are super expensive. Most people who come to this blog could find a way to afford one, if they really wanted one bad enough. Work an extra hour a day, find a second job, sell that extra car. There are an infinite number of ways.

Panagiotis
Panagiotis

This is mostly rhetorical, but would ANYONE be "against" Panerai if they charged 1/3 of what they charge now?

90% of the arguments revolve around the price--take that out of the equation and there wouldn't BE an argument it seems...

Yes they're big but they are masculine and unique and even girls that wear them look hot IMO! :D
Yes they're all cut from the same minimalist cloth but therein lies their charm. They can work well in most settings, not unlike Rolex watches.

I think that branding people who like them as tasteless douchebags with too much money is a bit unfair. Don't hate the product because of the people who wear it. Besides, I think the percentage of watch lovers who buy Panerai is greater than that of the douchebags. Ergo, when you see someone wearing a PAM, more often than not, they are probably watch lovers who consciously chose to wear it. The same cannot be said of Rolex I think...

Just my two cents... or in Panerai dollars $4500...

aleximd2000
aleximd2000

Hey people

Too big for that wrist

It looks on your wrist like a weapon!

But!!

When I saw my first Panerai I put it on my wrist and I said it is ugly!

The second time when I saw it I put it on again and I have fallen in love with it!Since then I am a huge fan!

I have a much larger wrist then our narrator and it looks pretty nice on! I want to say that simplicity has something that cannot be said in words , as you cannot picture a kiss!!!

About the price. Because they are making not so big number of watches a year they can afford a marketing trick to squeeze out the money for the nerds. Personally I am not crazy about this model because I need the date as a must. My favourite is 386 or 505. Those will be my purse's next victims.

And finally I want to say that warming and chilling the glass:?????!!!! After 2 dorways you will standing alone in your office and crying for what a jerk you've been not being careful with it. Saphire per sempre. Cheers everybody!

f15soloist
f15soloist

One more Pan to quietly smirk at when I see worn on the wrist of a guy with obviously more cash than he can spend and less originality than the DDs sitting across from him  

Shawnnny
Shawnnny

Oh my!! That's one sweet watch and one hairy wrist, lol! Great review.

HawaiianHorology
HawaiianHorology

All I think about this watch has already been said below.  A watch only a fan boi could love for this price.  You can pick up a REAL watch with REAL pedigree for this price.

And seriously, that 47mm watch looks out of place on that wrist.  It screams "compensation", if you know what I mean.

DangerussArt
DangerussArt

I like the brand and own several, yet I'm not a fan boy without discretion. I'll consider a 111, 177, 390 etc. I can't come to terms with the hideous new movement aesthetics or wear anything with the ridiculous REG. T.M. on the crown guard. Why not on the underside? 

The whole Panerai value proposition is fantastically poor - especially for the Panerai OP XI calibre (aka $200 6497 movement).  Asking $10K+ for this watch with no complications, simple design, steel and Plexiglas is as offensive as it is brilliant.  Panerai's marketing plan would make P.T. Barnum proud.

Fraser Petrick
Fraser Petrick

Call me fussy, but if I'm going to spend over $10,000 for a wristclock, I at least want the minute markings.

SuperStrapper
SuperStrapper

I own, and ultimately prefer, the PAM 233 - 8 days power reserve. Compared to this, it looks like a marvel of technology - what, with it's second hand, GMT function, and linear power reserve indicator. 


That said, I will quickly agree with Kenny's comments about the popularity of the 372. In the last 18 months I have delivered 23 Panerai straps, and 14 of them were for the 372. That's almost 61% - considering all the models Panerai carries (not that there are big styling differences between them...) that is a big concentration. Exotic hides like snake, frog, and stingray. Ammo and other vintage/rescued leather (including a baseball glove). And colours - red, blue, orange, green, and yellow. I won't lie, each strap looked just fine on this watch, and that is where the big appeal comes in to many - you really can;t fuck up on a strap choice for a watch like this, as long as you get the right size. The spartan appearance compliments almost anything. It;s the little black dress of watches? No - it's not little, and that's not manly enough. It's the favourite pair of blue jeans of watches? Better I guess. 


I'm shaking hands with Ulysses on not having a seconds hand - I hate that. I too like to know that my watch is ticking. I had a guy in Boston contact me about a strap for a 372. We worked out the details and made an agreement. 2 days later, a package arrives at the shop, and this guy sent me his 372 to work. Completely unnecessary, but he was new to the bespoke strap thing and just assumed it was required. I took it as an excuse to get a little touchy-feely with the watch for a few days (being respectful of course), as I had only ever seen pictures of it before. It is certainly nicer in person than in photos. The view of the movement is both frustrating and nice at the same time - you wish there was more to it, but the organic lines and stark appearance do have their own personality. I don't 'get' the 'warm' look of the plexi. Same with the silly hesalite plastic crystals people still pay for on their Speedmasters. The strength and clarity that sapphire provides does not come off as cold to me, but I guess it is a matter of opinion. I certainly have no interest in polishing the scratchy crystal of a $10k (which is a terrible price for this) watch that is new, but to each his own. 


A new strap can completely change a watch, especially a watch like this that takes such a wide one. If that floats your boat, then you'd be hard pressed to find another watch as versatile to drastic strap changes than something like this. 

Paulrus
Paulrus

47 mm, $10,400? What is Panerai thinking? For that price range there are so many, many better watches. Still I guess there exists a large enough number of tasteless, hyper masculine Wall Street bro types to support the market for this monstrosity.

Ulysses31
Ulysses31

I like Panerai, though not to the rabid insane level of some "Paneristi".  I think it's just ever so slightly pathetic that people would be clamouring for this compromised watch just so they can have a very particular model (or rather a budget imitation of a model they desired).  I love the minimalist style and commanding presence that a lot of Panerais have but I prefer the models that retain the bare minimum of what is acceptable.  I like seeing a second hand so when I look down at the watch I can see it is "alive".  With a decent power reserve like this watch has, i'd feel frustrated not knowing how much energy was left via one of those cool linear indicators.  These little details (though a seconds hand isn't so little a detail) are what add to the sense of sophistication, and in such an expensive watch i'd expect things like that.  A lot of Panerais look alike - i'd much rather choose a model that offered more than being so anal about having a timid reproduction of a model from years ago.  

History be damned.  What does the watch epitomise to you now in the present?  What are the watch company's current values?  Are they simply coasting along on their reputation now, just phoning it in?  Perhaps the illustrious history has you too blinded to notice.  We live in the present and our watches are a constant reminder of that, that our lives are slipping away one second at a time.  Live in the present, live to the fullest, and every time you look at your Panerai resist the urge to rush to a library, look up the origins of the brand and bask in past glories.  A lot can change over the centuries.

MarkCarson
MarkCarson

$10K for a 3 hand only, manual wind watch with a plastic crystal. Only Panerai has the brass (and I don't mean the metal) to offer that watch for that money.

And 'fits snugly'? It looks looks like a chrome bowling ball strapped  to your wrist. The lugs are floating out there in a way that Frank Lloyd Wright would love.

Guess I've never be a Paneristi as I just don't get it at all. I'm happy they have customers waiting for them. I'm just not one of them.

Fraser Petrick
Fraser Petrick

@Shawnnny  Consider my wrist duly slapped. I fully confess that I am an inverse snob; that is, if I can't have that after which I lust, I pretend it is all below my dignity. I could sell my 95 year old mother's silverware and put it towards a Panerai, but she'd be pissed and slap my other wrist. No one is more pathetic than a "poor" snob.

MarkCarson
MarkCarson

@Shawnnny Yeah, good pricing for Panerai, less so for their customers. And your point about 'really want one bad enough" is the crux of the matter. Not everyone wants this watch at this price bad enough. Hence so many negative comments. But then I'm sure Panerai is laughing all the way to the bank as they seem to be selling all of these overpriced watches to the 'Ristis'.

Panagiotis
Panagiotis

@Shawnnny  I don't think you've seen hairy wrists until you can't see the watch between all the hair ;)

Shawnnny
Shawnnny

To be fair to Panerai, it's not their fault he has small wrists. And, close up wrist shots always make the watch look bigger then it is.

wandimarco
wandimarco

@MarkCarson not even 3 hands, only 2 hands rite? (Hour and minute hands). It is a big watch (and I say this as a person that can wear 47mm watches), but I can't say it's an ugly watch (infact I like the classic simple face), but considering the materials (crystal, casing, movement), seems abit way over price (even more exp than a Sub 114060).

Panagiotis
Panagiotis

@MarkCarson I got tired of asking myself what people see in Panerai to make them shell out that kind of money...now I ask myself which model I should get...It's funny how they get under your skin Mark!!!

Agreed about this model--yeah it has some desirable features but you sure notice it on your wrist--especially if you add a custom strap with the pre-v buckle. And 47mm in cushion case translates to "friggin' huge" in round one...

I still like it but I guess that the same version in 44mm, if it exists, probably goes for 3x the money... oh well...

Shawnnny
Shawnnny

If they are selling them all, they can't be overpriced. And if they are selling them all, I say good for them. That's the goal. Sell everything you make. I looked at them the other day on Rodeo drive. In my opinion, they look the price.

Fraser Petrick
Fraser Petrick

@MarkCarson @Shawnnny  Mark Carson? The Mark Carson of Mark Carson Watches? or just an ordinary, garden variety Mark Carson? If you are the Hawaiian Mark Carson, I hereby volunteer, at your company's expense, to come to Hawaii (during Canadian winter months) to test drive one of your watches. If you are Mark Carson of Scranton, Pennsylvania, or of Poughkeepsie, New York, forget about it.

MarkCarson
MarkCarson

@Shawnnny Agreed, the point is, this watch is huge for anyone with wrists that size. I'm not sure I could wear that 47mm monster with those lugs (and I think I have a 7.25 to 7.5 inch wrist). Even if it fit, it does not seem like a value proposition for anyone who does not already love Panerai. But love is a funny thing (and blind) :-)


MarkCarson
MarkCarson

@wandimarco You are so right - only a 2 hander. Even worse. I didn't say its ugly, only that I don't feel the love that some do for Panerai. And the price makes little sense to me. But supply and demand seem to work things out and Panerai is smartly raking it in as their faithful appear to be clamoring for. Good business move on their part. At some level, all of us watch buyers are suckers for what we consider a pretty face.

MarkCarson
MarkCarson

@Panagiotis Yeah, I know. There are those have been bitten by the PAM bug and then there is the rest of the world. Nothing wrong with polarizing watches. Something for everyone. But this Panerai has even less appeal to me than the others. Just me I guess...

Cheers

MarkCarson
MarkCarson

@Shawnnny My old college economics professor would agree with you - that intersection of supply and demand. And I second 'good for them' for selling all that they make. The notion of being overpriced are all of the points on the demand curve that are less than corresponding points on the supply curve. I'm in the part of the graph.

MarkCarson
MarkCarson

@Shawnnny Sure (but this is getting seriously off-topic for this post). Anyway, I have new movement rings in production right now (should be in Hawaii in a couple of weeks) and I'm firming up my order for dials and hands now also. Quoted time frame for the dials and hands is 100 days, but in my experience it will be sooner. Render of the GMT watch is my Facebook page: https://www.facebook.com/IndividualDesignHawaii

Shawnnny
Shawnnny

Didn't think about the different references and didn't know about the prototype. Can you tell us more about that?

MarkCarson
MarkCarson

@Shawnnny Yeah, but there are other references you could try on. Plus roughly at the end of the year I will have prototype of a new GMT watch.

MarkCarson
MarkCarson

@Fraser Petrick @Shawnnny Can't quite cover your travel expense from Canada (or L.A. Shawn) from Hawaii. But if either of you makes it over here, let me know and I will arrange for use of a demo watch.

But to be clear, the "Hawaiian Mark Carson" is still the garden variety Mark Carson. Aloha guys.

Shawnnny
Shawnnny

It's Mark Carson of Individual design and it's to late, that's my job!

MarkCarson
MarkCarson

@Panagiotis Perhaps, but I have not seen it yet. I mean, forgetting their prices for a moment, they have their distinctive look, etc. I can't say that's bad (but I do feel like if I've seen one, I've seen 'em all). I know there are subtle differences that the faithful love (nuances I guess), but they look like they are riding a single style to death as does Hublot for the most part. But then so long as they sell, why screw with success. Just not watches that I lust for. Which puts them in the same category as Bell & Ross for me (except  for a very few of their pieces). I can't see owning one, but I'm glad they exist to keep the watch world interesting.

Panagiotis
Panagiotis

@MarkCarson I think the love for the 372 has much to do with the vintage style hands and lume, and the crystal is an added bonus.

BTW, is there a PAM you *do* like?

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