Parmigiani Will Use Bubbles To Prevent Watch Replicas With Prooftag

Parmigiani Will Use Bubbles To Prevent Watch Replicas With Prooftag

Parmigiani Will Use Bubbles To Prevent Watch Replicas With Prooftag   watch industry news

Let me tell you about the newest and (coolest) new method that a luxury watch company is using technology to help prevent anyone making replica, counterfeit or fake watches from the brand. I don't always know why companies care so much about this, but it is true that as time goes on, fake watches are getting better. In an ideal world, there will be a simple and fool proof way to tell if a watch is authentic right away, from looking at the watch itself. We are not there yet. While this newest method (as applied to watches) is interesting, it still needs improvement as you need the paper work that comes with the watch to authenticate the timepiece. Doesn't that sort of defeat the purpose as someone who is cunning enough is just going to match a questionable watch with real paper work? Maybe Parmigiani will figure out how to incorporate the system into the watches themselves.

So what Parmigiani is doing is using technology from a company called Prooftag. The system has many applications, and seems pretty well suited to the watch industry. Prooftag technology is able to take a thin substrate and create a series of bubbles in it. You know, like bubbles in Jello. The idea is that each time the substrate dries/hardens the bubbles that will form will be unique. Honestly it is very clever to use bubbles in this manner. A "bubble fingerprint." There is a reader/camera that captures the image in manner as to identify it each time using a special portable device or visually. A small card is provided with the Parmigiani watch warranty papers that includes the Prooftag bubble formation tag and special code.

Parmigiani Will Use Bubbles To Prevent Watch Replicas With Prooftag   watch industry news

Parmigiani Will Use Bubbles To Prevent Watch Replicas With Prooftag   watch industry news

Below the bubbles is a code. You go online or use a mobile website on your mobile phone and enter the code at Prooftag's website. After you enter the code the site shows you an image of the bubble formation that is associated with the code. You can then authenticate it in two ways. See if the image on the screen matches that on the card you are holding using your own eyes. If it is hard to tell and the images look close, you can used the special instrument that Prooftag offers that will line up the position and size of the bubbles compared to that which is in their system. Overall it is a really great system, and Prooftag has a good website that covers all the little details.

Apparently Parmigiani started selling watches that had warranty papers with Prooftag bubble patterns starting last June. The concept is great, and of course it is cool. Part of the problem however is that unless the Prooftag identifiers are directly on the watch itself, you still have the possibility of "funny business." It would be possible to incorporate the tags somewhere on the back of the watch or on the inner parts of the lugs. Now that would be impressive use of the technology and really a prevention of passing off fake watches as real ones.

See Parmigiani watches on eBay here.Parmigiani Will Use Bubbles To Prevent Watch Replicas With Prooftag   watch industry news

See Parmigiani watches on Amazon here. Parmigiani Will Use Bubbles To Prevent Watch Replicas With Prooftag   watch industry news



Parmigiani Will Use Bubbles To Prevent Watch Replicas With Prooftag   watch industry news
Parmigiani Pershing 45 Chronograph PF60139806 Automatic MSRP 18500
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NEW Parmigiani Tonda 42 Skeletonized 18K White Gold Watch w Black Leather Strap
$21,530.30
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NEW Mens Stainless Steel Parmigiani Pershing 002 Chronograph Date Watch Rubber
$4,091.00 (15 Bids)
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Parmigiani Will Use Bubbles To Prevent Watch Replicas With Prooftag   watch industry news
NEW Parmigiani Pershing 002 Chronograph Date Stainless Steel Watch Rubber Strap
$9,267.00
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Parmigiani Will Use Bubbles To Prevent Watch Replicas With Prooftag   watch industry news
Parmigiani LNIB Gents Toric Chronograph PFC404 1201400 24700
$11,900.00
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Parmigiani Will Use Bubbles To Prevent Watch Replicas With Prooftag   watch industry news
Parmigiani NIB Kalpa XL Hebdomdaire 8 Day Pwr Reserve PFC101 0000100 19600
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3 comments
BubbleTagger
BubbleTagger

Dear Aril,
first of all, I work for Prooftag, managing business within luxury industries.

I would like to provide small comments :

- If it is possible to connect to prooftag.com to verify a Bubble Tag, Parmigiani uses its own site for this. It is particularly interesting for future owners because they can directly leave their details to receive future information about their watch.

- About the "funny business", effectively, a card is not directly connected to the watch. Many points however reduce the risk :
+ Who would purchase a watch without any certificate (particularly for high-value watches)?
+ If a certificate is sold with a fake watch, it means a genuine watch is "nude". When the owner ask for a new certificate (which remains possible in case of real lose), the previous is desactivated : when going on the website with its number, it is explained there is no watch connected to it and therefore any watch covered by this certificate is fake. It is then offered to contact the company. With this solution, the watch will have no value for a potential resale.

Now, this existing but minimal risk will be soon removed...

I wish all watches lovers a great 2010 year !

Kind regards,
Philippe

The Rake
The Rake

Yeah, but bottom line is companies (lux in particular) need to do something to try to combat fakes. I wish the biggies, ROlex, Omega, Cartier had something foolproof. Think of how many fake Roleys there are these days and it becomes a necessity, not a luxury.

admin
admin

Philippe,
Thanks for adding to the conversation and the additional points! Take care.