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Porsche Design Timepiece No. 1 Debuts

Porsche Design Timepiece No. 1 Debuts Watch Releases

The Porsche Design Timepiece No. 1 is the first watch to debut from the new “independent” Porsche Design watch brand. We first spoke about the upcoming Porsche Design Timepiece No. 1 here, when discussing Porsche Design’s plans to produce their own watches after breaking up with long-term production partner Eterna.

You can see that previous article for more information, but in a nutshell, rather than work with outside partners, Porsche Design will be doing watch production themselves. Apparently, that also means in-house movement production in the future, but we aren’t there yet. For now, Porsche Design has released two new timepieces (essentially the same watch with different case finishes, but with two different names) that are the Porsche Design Timepiece No. 1 and the Porsche Design Chronograph Titanium Limited Edition. Nice watches, but the names are a bit bland.

Porsche Design Timepiece No. 1 Debuts Watch Releases

Porsche Design Timepiece No. 1 Debuts Watch Releases

Let’s further be clear that both watches are limited editions, and that the difference in naming is pretty confusing for what is essentially the same watch. Having said that, let’s take a look at this new Porsche Design watch itself. Porsche design has a long history with both black PVD-coating processes as well as using titanium as a watch case material. I believe Porsche Design was the first to use PVD (physical vapor deposition) on a production wrist watch. That was in the early 1970s, and it was a big deal because, for the first time, you could have a black-colored metal watch case that wasn’t merely painted.

Early PVD case coating technology was not nearly as good as it is today, but even then, the 1972 Porsche Design Chronograph was a cool item. Today, it is a bona fide classic, and the Porsche Design Timepiece No. 1 is directly inspired by it, though it isn’t exactly an homage. Further, the Porsche Design Timepiece No. 1 and Porsche Design Chronograph Titanium Limited Edition will not have bracelet options at launch. Actually, I am not sure if they will ever have bracelets, but it seems like a logical thing to do given the brand’s historic penchant to produce cool bracelets for their watches, and because the Original 1972 Porsche Design Chronograph famously came on one. Bracelet production is a bit more complicated, so I understand that it might take a bit longer, but I hope they arrive eventually, because in my opinion a case like this is begging for a nice bracelet to compliment it.

Porsche Design Timepiece No. 1 Debuts Watch Releases

Porsche Design Timepiece No. 1 Debuts Watch Releases

The Porsche Design Timepiece Number 1 and Porsche Design Chronograph Titanium Limited edition each feature 42mm wide titanium cases, with the former being PVD-black coated. Each is offered in a bead-blasted finish with gives them a neat looking industrial “tool watch” feel. With just 50 meters of water resistance these aren’t super sport watches, but I have a feeling that number will get better in the future. There is a sapphire crystal over the caseback with a view of the movement as well as an AR-coated crystal (coated on both sides) over the dial. Note that the rear crystal is tinted black to give the movement a dark looking finish.

Inside the watch is a Swiss ETA Valjoux 7750 automatic chronograph movement with custom automatic rotor. The dial of the Porsche Design Timepiece No. 1 and the Porsche Design Chronograph Titanium Limited Edition is pure Porsche Design no-nonsense function with a hint of style. This is where the original Chronograph is most homaged. It is solid, restrained sports watch at its best and gives the dial a highly functional and timeless feel. I even like how it is complimented by the slightly rounded case. Overall, a solid offering from Porsche Design. Though, one issue people are going to have is the price, which feels a bit high for what you are getting, despite the Porsche Design name. The reference 4046901830908 Porsche Design Chronograph Titanium Limited Edition is priced at $6,850 and the reference 4046901830892  Porsche Design Timepiece No. 1 is priced at $7,550. Each of the two models will be limited to 500 pieces.

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  • MikeinFrankfurt

    Zzzzzzzzzzzzzzz…. The genesis from sketch to reality will bring comments no more favorable than the original article on these.  Shame…

    Is it ugly?  No.
    Is it unique, innovative, or remotely interesting?  No.  
    Is it silly to think these are worth $6800-7800 when you can grab an arguably more iconic Sinn 103 for far less? Yes.

  • joshgraves

    I dig the murdered out look.  The finishing on the movement has a nice industrial flair.

  • sigp226

    Clean design but not going to purchase a 7750 at that price.
    I would pay 4K for that watch w/ a 7750 movement and no more.

  • notech47

    Without a bracelet and 200 M water resistance it doesn’t meet my basic watch requirements and it’s grossly overpriced. Another company should copy it and sell it for less than $300. The watch itself is a timeless style, imo.

  • Honestly, I was really hoping for, and expecting more from this inaugural release. The are easily recognizable as PD watches – the fonts are correct, etc, but the execution here is a bit boring, all told. This is PD phoning it in, for their first watch. Also, another insultingly-priced 7750 watch. Ho-Hum. The dial as well say: ” we want to make our own movements, but we can;t afford to right now. Until then, we will overcharge you for movements that we buy elsewhere, until we cant buy them anymore”

    And then people could get into epic arguments over the amount of text on the dial. 

    This just looks like a missed opportunity to me.

  • PhilR

    Just the names are a bit bland? These push the envelope with all the fury of a termite’s cough.


    Won’t that alert anteaters to its position? Definitely not good price/value ratio, & I’m not alone in that belief. I read the Watch Snob every Tuesday, & he has good feelings about Seikos & Citizens, while slamming higher ends for insidious prices, boorish styles & slipshod workmanship. He makes the case that having vast fortunes doesn’t mean people must or should purchase luxury items, when they can obtain excellent quality @ fractional costs.

  • Ulysses31

    I know a lot of people will think these are bland.  I personally really like this straight-forward slightly minimalist look.  It’s a sensible, easy to read chronograph with no silly flaws that would compromise readability.  It’s understated and yet there are touches to gain enjoyment from that other watches don’t have.  The overall excellent finish for one, and then little details like how the lug area is chamfered.  The price is steep but that’s all relative beyond a certain point anyway.  We all know that the price of any Swiss watch is rarely an indication of how much it cost to produce, even if it is made from solid gold.  The only thing I find superfluous is the minute ring (or rehaute if you prefer) – the numbers clash with those on the tachymeter ring.

  • DangerussArt

    It’s one of the nicer Tag Carrera models. (shots fired).

  • CG

    Maybe they should have released #2 first…. hopefully more interesting. Blah!

  • thornwood36


  • bichondaddy

    MikeinFrankfurt I’d order the Sinn 103 ( which is available at for under $2400 ) over this one any day.   

    What this one lacks in style and pizzazz… more than makes up for it with the crazy MSRP!  .

  • Spaceguitar

    I like the (probably very intentional) fact that prices are listed at the very end of articles on ABTW. That allows me to like/dislike the watch in ignorant cost-bliss for the duration of the article. I definitely agree with the cool “murdered out” look that was commented below. I’d rock this watch, buuuuut….not for this scrilla.

  • Shawnnny

    I’m going to add a yawn to that meh!

  • socabaptist

    The watch is OK, the price is ridiculous. At this point even with my meager pennies, I’m looking for something interesting – an interesting complication or an interesting movement. For that price I can get a seiko spring drive tuna with the smoothest sweeping second hand and a 72 hour power reserve – the SBD009 the all black version for 2900 bucks

    Then a Sinn Space chronograph a watch with an interesting heritage and a modified unique movement.

    I can get two interesting watches for the price of this watch with an off the shelf movement and a new rotor. These watch companies are not being realistic.

  • This watch is missing a PD signature. I didn’t notice it earlier, but coming back I see they left out the 2-character day wheel. Those odd markers (I.e. “TU”) added a nice piece of personality I enjoyed.

  • GBD

    I love the old PDs by Orfina, IWC and Eterna. I like this one, too, but not at the laughable msrp. If these follow recent PD watches then they’ll be found at 50% off at grey market dealers soon enough, but even at that price they are a lot of great alternatives out there.

  • 5803822

    European Inflation over the past 2 years – max 4% but here we have a product below the quality of the Model 6620 and far less attractive in my eyes  for which we are expected to pay an additional 15% ( $1,750)… no wonder we’re all getting that jaundiced view of Swiss industry. Time to start looking East.

  • Porsche Design should design at least a watch to match the 918 spyder,

  • notech47

    A sport watch anywhere near this price level, regardless of brand or who built the watch, should absolutely have a minimum of a 200 meter water resistance rating. A quality unique bracelet is a must as well. If you don’t have the resources to do it in house, sub the work out to highly respected suppliers. Porsche builds their cars with parts made by many companies. It’s not a crime to do the same with watches with the Porsche name!

  • Kevin Brown

    Doesnt do it for me. Too simple, yet not classic

  • Michael Angelo Vivas Villaluz


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