I also had another realization while we had this watch in for review. Given its neutral size (40mm) and unisex billing, I could have my wife try the watch out as well - so I did. She enjoyed the watch, and a few times picked this one over some others she was helping me to review. While she felt that the watch itself might come across as boring, she also said that it worked well as a watch that would work for not drawing attention (aka "flying under the radar") - which, sometimes that's what you want (or need) out of a watch. She said that the strap was one of the most comfortable, and it combined well with the case to create just about a perfect sizing for her wrist. So, while there are definitely some design twists to the dial, she felt it worked well as a "regular" watch.
In other words, we both felt that while there's a definite design element to the watch, it wasn't to the point that it overwhelmed the watch and drew away from its purpose (i.e. telling us the time). The stainless steel case (IP coated) for the watch is billed as unisex (as mentioned before) - helped, no doubt, by pairing an 8.8mm thickness to the 40mm diameter. It comes paired with a 20mm leather band, with the option of going for a silicone band. And that's about it for the "hard" specs of the watch - fairly basic, allowing the emphasis of the watch to be its design. Coming in at a price of $125, this is an eminently affordable piece, making for a great affordable option if you want to pick up matching watches for you and your significant other, as well. Whether you buy one or more, you'll have a watch that's more visually arresting than anything you're going to find at the mall. projectwatches.com
>Brand: Project Watches
>Would reviewer personally wear it: I would, but not as frequently as others in my rotation
>Friend we'd recommend it to first: A design-oriented person who wants a simple (but unique) timepiece
>Worst characteristic of watch: The watch (initially) seems like it's difficult to read, relying on the small central numbers
>Best characteristic of watch: The look of the reversed arrow hands