SevenFriday Watch Review

SevenFriday Watch Review

By Watch Anish

A couple of months ago I received a press release via email. Whilst most communications like this are filed away not to be seen again by me, I really took notice of one in particular from SevenFriday. The release text wasn't particularly exciting, but the images showed a range of watches that looked very appealing. I read on and saw the specs, then I emailed to inquire about the retail price. My real interest in the brand came when I read the reply to my email.

[youtube http://www.youtube.com/watch?v=YW5bNIVMtv0]

Having worked in the watch industry for over a decade, I was fully expectant of receiving an answer somewhere around the $1,600 - $2,500 mark. Had it not been for the stated Japanese Miyota automatic movement (and instead an equivalent Swiss iteration) those estimates would have doubled. Instead what came back to me was a well worded email telling me very calmly that the watches have a retail price of approximately $890 - $950, and ship worldwide from Zurich. Knock me down with a feather! I then waited a good two months before a SevenFriday stamped package arrived at my door from Zurich. Opening that box made the wait worth it.

The watches came in two very large 'crates', similar in size to a fine wine box. Inside were your usual assortment of warranty cards (printed on thin sheets of metal), instructions and polishing cloths. Of course, the main attention was on the watches. Measuring 47mm across, it's not small, yet wears much closer to a 44mm Panerai due to its thinner case and regular sized crown. For me it was fine, though I wouldn't really wear anything bigger nowadays.

The retro "TV" shaped case reminds me of the TAG Silverstone which is no bad thing, and the finishing on the case is as well executed as you'll find on a watch sub $5k. The watch case is available in two different finishes for the time being. Both are constructed from 316L grade stainless steel, with one of them being grey PVD coated to give a dark titanium appearance. This version of the watch (the P2) also has a contrasting copper "Animation ring" which is used as the minute track inside the dial. A nice contrast I think, and it enhances the look of the watch very well. The main draw for me is the dial, and in person it is fantastically well constructed! The hands are large and legible to show the time, whilst there are two rotating discs showing the running seconds and 24 hour time. There is also a small skeletonized section on the dial which shows the balance wheel of the movement. This is something that I usually don't like on a watch, mainly because it's normally executed in a gaudy "oh look it's pretending to be a tourbillon" kind of way. Here however it doesn't look out of place and matches the aesthetics of the dial and watch quite well.

A pearlage finish has been put to the inner steel ring which adds a nice luxurious touch to the overall look, and there is a single layer of anti-reflective coating on the underside of the crystal which helps legibility. The straps are made from calf leather and are 26mm at the lugs tapering down to 24mm by the buckle. They are nice enough, though quite stiff when new and need a bit of wear to soften and break in.

Reading the watch is pretty straight forward, though the unconventional hands mean that it's probably a good idea for me to add a diagram depicting exactly what does what:

On the wrist the watch has a good presence without being overbearing. As it's a non-chronograph, there are no large protruding buttons to add size to the case, and the thickness means it's very wearable and comfortable despite my 6.5" slim wrists.

The watches are available now via the SevenFriday website and various stockists/retailers. I believe they have yet to have a physical retailer in the US, so for the time being they offer to ship via an insured three day courier service stateside.

In Watch Anish style, I'd like to end with a typically overdressed wrist shot for you guys :)

  • Zeitblom

    “There is also a small skeletonized section on the dial which shows the
    balance wheel of the movement. This is something that I usually don’t
    like on a watch, mainly because it’s normally executed in a gaudy “oh
    look it’s pretending to be a tourbillon” kind of way.”
    Then… would one of you gentlemen be so kind as to review the new Zenith 1969 chronomaster? Do you feel that way about the opening in the face of that one?

    • Oelholm

      Zeitblom See what you mean – it’s not pretty.

  • EranR

    These are quite nice actually, with their Hautlence-esque aesthetics, and the price tag makes sense. There’s probably some 500 different color combinations that can be applied to these dial components so I’m sure there are plenty more versions and ‘limited editions’ yet to come. The only open question remaining, what does ‘seven friday’ mean? Did a computer randomly come up with that name?

  • Ulysses31

    These are really nice.  Substantial yet ornate; qualities which don’t always jive together.  They do look disturbingly large but that might just be his wrist making it look that way.

  • cluedog12

    Interesting designs – the watches looks more complex mechanically than they actually are. Well done on turning the modeling shots from troll bait into a signature.

    • nateb123

      cluedog12 It helps that his fashion sense seems significantly better now than in previous articles.

  • Gee Z

    Asthetically a very nice execution, and distinct from what’s out there!
    If it just would be smaller…

  • CG

    they look like fun watches with interesting design… but frightfully large

  • MarkCarson

    I noticed that they say “shipped from Zurich” but don’t go so far as to say its a “Swiss” watch (which has content implications). I wonder where the movements come from (meaning maybe not from Switzerland).
    Interesting dial & hands however the case and the bezel in particular don’t do much for me. Sure looks large on the reviewer’s admittedly smaller wrist.

    • MarkCarson

      I guess he does say they state the movements are Miyotas which from a content standpoint pretty well makes them non-Swiss watches. So the “Zurich” on the dial seems like an intentional effort to mislead to me. Or who knows maybe they actually make everything but the movements in Switzerland – NOT.

  • daottaway

    I like the dial layout, the large square case, and the box they come in. That’s it.
    I don’t like the embedded lug/ band junction. 
    If they are not “SWISS” the price should be around $299
    The name “SEVEN FRIDAY” just means that they said to one of their guys
    on Monday to come up with a watch design and by seven on Friday he was
    done.

  • DG Cayse

    It does appear to be “large.” It does appear pretentious and attention-getting on the wrist. It does look to have serious legibility problems. It has been deemed to be misleading as to the use of “Swiss” or “Zurich.” I would venture that the jury has concluded that this piece is nothing but another ploy by a marketing department to paint red lips on a pigs butt and call it ‘pretty.’
    And it does appear, in the last ‘dress-up’ photo, that the author is rather excited by this watch.
    (I will not mention the wearing of window pane plaid with purple chinos – I’m rather old school when it comes to wardrobe)

  • DavidJGreenspun

    Thanks for pointing my radar to the SevenFriday brand.  Unique designs, well constructed, automatics in the sub $1k range is within my reality and a segment I’d love to see more of.  While I’ve had some issues with the Miyota 82XX series, my Miyota 9XXX series pieces have performed flawlessly.  Swiss or not, quality is quality.

  • JonnyD

    Ah, the curse of the 6.5 inch wrist. I hear ya Buddy! Many’s a watch I crave, alas they are too large when I can only take a lug-to-lug of 45mm. It looks too big for the reviewer’s wrist I’m afraid.
    Oh sweet Panerai, when will you make a Pam00321 in a 40mm case :-)

  • BillyDagwood

    Given square(ish) watches’ tendencies to wear much bigger than their spec sheets indicate, this thing is sadly let down by its size.  It’s cool, but at that size it just makes the wearer look *ahem* foolish.

  • JeroenVrinzen

    Squared watches are not the kind of watch i normally would like to wear but this timepiece is a knock off on the wrist.
    But you are wright guys 40mm watches are better.
    http://www.amazingwatchesstore.com

  • ChiaChristopher

    Beautiful but too big!

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  • PatrickVleeshouwer

    I just bought one while being in Zürich and for that price it is a great watch with a fantastic design, the P2 has a 2 tone PVD coating which gives it a titanium look …. very cool. You can comment about the design and being Swiss or not but a lot of brands put a 20 or 30 K watch on the market that doesn t look any better , not even the finish!

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  • AlanMariscal

    I just went into the website and I cant believe they are at those prices! Such a nice surprise!
    Since I saw them the first time on watchanish fb I fell in love with them but I always thought they were at least $3k because they look so good!
    Wow, I definitely have to own one!

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  • ScottTheProblem

    daottaway  lol i see what you did there… you sir are a dick.

  • SohrabJTFini

    I have found a brand new p1 on ebay with all box and papers and original warranty card but the card is not stamped by any retailer. Does warrant still apply to this watch?

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  • http://www.brinkersjewelers.com/ Brinker

    Like the Nomos Glashütte timepieces, SevenFriday is perfect for those that love for intricate craftsmanship. Love this article and that it teaches about watch craftsmanship. But even the non-enthusiast can learn a thing or two about a fine timepiece. We’re adding SevenFriday to our inventory and site http://www.brinkersjewelers.com/ soon.