SIHH 2013, You Control The Watch Coverage Evolving ABTW

In about a week I will be on the ground in Geneva covering the 2013 edition of the Salon International de la Haute Horlogerie (SIHH). Read this post fully because the important stuff is at the end. This will be our 4th SIHH show, but our week in Geneva doesn’t stop there. In addition to the SIHH we will be at the Geneva Time Exhibition (GTE), and meet with a number of other brands who will be presenting in the area. SIHH sounds hectic but in reality it is much more relaxed than the ten plus days you can spend in Basel at Baselworld madly meeting with as many brands as possible.

Seeing that many watches can be overwhelming – even for us. And by us I mean that this year it will be more than just me (Ariel Adams) walking around with a bunch of photo equipment. aBlogtoWatch as a team, continues to grow in cohesion. Nevertheless, I will still have all that equipment (which this year will be a pack including two DSLR cameras, multiple lenses, and a video camera). Sadly, they don’t allow pack mules at the show (not luxurious enough I guess).

To augment our editorial coverage of articles on watches that we will be publishing over the next year, you will have two places to check out more immediate coverage. That includes the aBlogtoWatch YouTube channel, and the aBlogtoWatch Instagram account. Also, you can monitor those two account updates (and more) by following the aBlogtoWatch Twitter feedOur Facebook page will also be kept up-to-date throughout the day, so be sure to like the page to get the stream.

OK, now that we’ve satisfactorily plugged those, we’d like to mention something a bit new. We’d like your feedback on what to cover first and the most from the shows. By commenting on Twitter, Instagram, Facebook, and on YouTube videos, you’ll be able to tell myself and other aBlogtoWatch writers what interests you most during SIHH week. That way you won’t have to wait a few months for us to get to the article. So use your words and hands to help shape what you see on aBlogtoWatch.

While some other watch or luxury publications have a vested interest in showing you what they want or curating content to try and frame what is cool, we have a different philosophy. That’s because I think the readers inherently have good taste and know what they like without needing to be herded. If you don’t have enough confidence in your own taste and are reading this – experts like me will agree that you probably actually have good taste. The aBlogtoWatch crew is gonna show you as much as possible, but you are gonna be in control of what we focus on most. We will be your eyes and fingers touching and testing the stuff hands-on with the watch makers and brands next week. Keep in touch watch lovers…


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