SIHH 2017 Watch Trade Show In Geneva To Include More Brands & Public Visitor Day

SIHH 2017 Watch Trade Show In Geneva To Include More Brands & Public Visitor Day

SIHH 2017 Watch Trade Show In Geneva To Include More Brands & Public Visitor Day Watch Industry News

The January 2016 edition of the Salon International De La Haute Horlogerie (SIHH) introduced an expanded watch trade show with a selection of new brands that included top-tier independent watch makers. It marked a major shift for the once
"more boutique" Geneva-based timepiece and jewelry industry event that, according to show organizers, was "years in the making" but overall a step in the right direction. At SIHH 2016, we appreciated the energy and excitement that came from the new "Carré des Horlogers" section which was the area set up for the independent watch makers like MB&F, Urwerk, Kari Voutilainen, HYT, and more. SIHH 2017 will see even more new brands added to the show, as well as a day open to the public for the once closed industry-only trade show.

That's right, SIHH 2017 will have its first-ever "public day" on Friday, January 20th, 2017, at the Palexpo convention center in Geneva near the airport. It isn't clear what the show capacity will be, if it will cost anything, or what the details are, but on the final day of SIHH 2017 members of the public will be invited to the exclusive luxury industry show for the first time. The natural comparison, of course, is Baselworld which has always been open to the public (even though you really can't see much unless you have meetings with the brands). SIHH, until now, has been an event exclusively for the watch and jewelry industry including press and retailers. Now, for at least one day, members of the public and watch collectors in general will have an opportunity to check out the newest watches from the participating brands, including all of the brands under the Richemont Group umbrella (including names such as Cartier, A. Lange & Söhne, Panerai, Jaeger-LeCoultre, IWC, and more).

Like Baselworld, most of the brand booths don't offer much to physically touch unless the brands personally invite you to handle watches. Most of the viewing for members of the public will be through windows and display cases. With that said, I think it is a very important step for the Richemont Group that will likely benefit from a closer connection to end customers apart from VIP clients that they have been already courting for years.

More direct handling of new watches will likely be possible in the Carré des Horlogers that, for 2017, will comprise of 13 total brands including: Christophe Claret, Grönefeld, H. Moser & Cie, Hautlence, HYT, Kari Voutilainen, Laurent Ferrier, MB&F, MCT (Manufacture Contemporaine du Temps), Ressence, Romain Jerome, Speake-Marin, and Urwerk. You might see some new names added to that list as compared to last year, including Ressence, Romain Jerome, and MCT. In all likelihood, most of these brands will display their new watches exclusively at SIHH, and no longer have a presence at the Baselworld watch trade show held in March in Basel, Switzerland, a just a couple of months later.

SIHH further grows to include Girard-Perregaux and Ulysse Nardin - each under the Kering Group umbrella. Girard-Perregaux is actually a "returning guest" of the show, while this is a new development for Ulysse Nardin. These brands will be given large booths with a presentation on par with that of the other major brands displaying at the event, which include: A.Lange & Söhne, Audemars Piguet, Baume & Mercier, Cartier, Girard-Perregaux, Greubel
Forsey, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Parmigiani, Piaget, Richard Mille, Roger Dubuis, Ulysse Nardin, Van Cleef & Arpels, and Vacheron Constantin. In total, SIHH 2017 will include 30 brands - a record number for the quickly expanding major trade show event that is arguably stealing some thunder from the typically overcrowded (and stressed) Baselworld show environment.

SIHH 2017 will take place from January 16 - 20, 2017, in Geneva. The last day of the show will now be open for the general public, and we at aBlogtoWatch look forward to seeing you there. sihh.org

  • iamcalledryan

    This is great news. I am planning on attending both SIHH and BaselWorld in 2017 – it will be my first for both, very excited.

    • Shinytoys

      lucky pup…

  • Juan-Antonio Garcia

    I think is good to have it open to the public, and hope they decide to open it more days. The more contact that (future) costumers have with the brands, the better. Specially in tough times, not only economically, but of other options like cheap smart watches. Maybe I am not considering a Patek right now, but the more I am exposed to it, the more it can go up in my priority list for the near future.

  • In two years we have gone from 14 to 23 and to 30 brands in 2017, but with the same number of days to see them all. I have been told that the SIHH organization will provide journalists with nappies and Red Bull cans because it is going to be absolutely impossible to eat or visit the loos (which are, for those who haven’t been there, located in Azerbaijan).

    I read they are going from 40,000 to 45,000 square metres. Since non of the current exhibiting brands are going to reduce their space, I’m afraid they will sacrifice at least part of the press facilities: the press room, the press bar… which are next to the Carré d’Horlogers. It is going to end up being called SIHHselworld. We shall see.

    Also Fabienne Lupo said the cost for the public will be between 70 and 80 Swiss Francs, and if the thing goes well (which will do) the “open days” will expand into Saturday and Sunday in future venues.

    AND there will be a selection, meaning not everybody will be allowed to go. They have 7,000 visitors a day and the maximum they will permit is 15,000. If they reach that figure it is going to be far more crowded than Baselworld, because it is all under one roof and the Palexpo is not as spacious as the Baselworld buildings are.

    • Ariel Adams

      Thanks Santiago for the additional information!

  • Art Imhoff

    This show needs to be innovative seeing as most of the watch brands listed here in this article are not selling well if at All. These watch companies poured crazy amounts of money into building their own stores which also don’t make money. Meanwhile, Baselworld showcases the two PREMIER watch brands Rolex and Patek Philippe which are selling well despite the soft watch market.

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