Swiss Army “New” Original Watch

Swiss Army “New” Original Watch

Swiss Army New Original Watch   watch releases

1989 Swiss Army releases their first timepiece. It is called the Original. I have no idea if it was originally called the original. That would be ironic, sort of. It is certainly an icon though. Everyone has seen this watch. Either on someone's wrist, in a store, or just online. This is the original Swiss Army watch design... OK, I need to stop saying "original."

The great thing about the Original is that it is still made and sold today. Holy crap, is this the VW Beetle of timepieces? In a sense it sort of is. Today the original Original retails for about $195 (a bit cheaper online) and still keeps active types happy with its 37mm wide nylon fiber case and easy to read dial with iconic red bezel. Wow, I am suddenly nostalgic for the early 1990s.

Swiss Army New Original Watch   watch releases

Swiss Army New Original Watch   watch releases

Now in 2011 the Victorinox Swiss Army Original watch is back. No, not exactly the same watch, but the new Original, that I think is technically still called the Original. What do we call the original Original? Swiss Army, why do you confuse us so? With the first Original still being sold, just call the new one... something else. OK?

The new Original is pretty nice actually being Swiss Army's new entry level offering. It is a tool watch with some fashion sense and it is rather affordable being under $300. Up from the original's 37mm wide case, the modern version is 40mm wide in a nylon fiber case with a colored aluminum bezel. The case is water resistant to 100 meters and finally has a properly sized crown. Pretty sure you get a mineral crystal at this level of Swiss army watch investment, but I could be wrong.

You'll notice that Swiss Army matches the bezel color on the dial which is appealing. The dials are brushed metal and have stencil cut style hour markers that add a lot of visual interest. The hands are easy to see and the right size. In contrast to the first original the dial is more sporty and masculine, but feels a bit less "boyish." It just wouldn't be a Swiss Army watch without the inner ring of numerals for the 24 hour time scale.

Swiss Army New Original Watch   watch releases

Swiss Army New Original Watch   watch releases

The new Original watch looks easy to wear and enjoy. Swiss Army is feeding off of the trend that classic camping and military watches are coming back into style - and they couldn't have a better history to work off of. I think that the new watches will be just as adept as the first ones - even though they come across as valuing looks a bit more than function. There will be four colors available initially. Those will be khaki green (like forest green), black, beige, and navy gray (like the ships?).

Inside the Original watches will be Swiss quartz watches with the time and date. Attached to the watches will be matching color NATO style straps. Swiss Army is gonna sell a bunch of these and I think it is a nice piece. It doesn't quite capture the timeless functionality and character of the original, but does indeed mirror the times we live in when a watch can't really be taken seriously unless it proves itself as a tool and fashion accessory.

Look for the new Swiss Army Original watches sometime this fall at a price of $295.

Swiss Army New Original Watch   watch releases

Swiss Army New Original Watch   watch releases

Technical features from Swiss Army on the "New" Original:

- Swiss Made
- Quartz movement
- 40 mm case diameter
- Nylon fiber middle case with an aluminum bezel
- Protected crown
- Screw-in caseback
- Water resistant to 10 ATM (100 m / 330 feet)
- Luminescent hands
- Date calendar
- NATO style strap
- Four color combinations available: navy grey, commando black, desert beige or khaki green
- Availability: Fall 2011
- Price (without VAT): CHF 273.-

10 comments
marcusfontana
marcusfontana

I have two of the old originals in perfect conditions, they are very tough watchs for outdoor activities.

Jkro Gool
Jkro Gool

When & where can i buy dis neu fucking watch? This fucking article sucks.

Mondo
Mondo

Great looking watch - It's odd to see Swiss Army pulling from new brands of today. That dial sure looks like a TSOVET - SVT-LX73. Regardless - really cool watch.

Jura
Jura

Another funny thing, with Victorinox's release of their Vintage line, it has become devilishly hard to search for vintage Swiss Army watches online.

whss
whss

The old original is tuff as nails. Nylon doesnt bother me but aluminum? If you scratch that bezel (and you will) its all over. The silver scratch will just compliment the soft electro-plated aluminum bezel nicely. And who knows what kind of lens is on the face of this watch....

Ole
Ole

Nice watch. Might consider it if it would get a mechanical movement.

Ulysses
Ulysses

I really like this watch. The dial is attractive and it's nice to have colour choices, although i'd have liked a blue option too. What I don't like is the use of nylon and aluminium, even though nylon is very tough. Call me old fashioned but a watch made from stockings and soda cans isn't what I consider "premium".

kris c
kris c

I would agree that there will probably sell like hotcakes. I do a lot of the camping/field activity stuff, and this would normally be right up my alley for that purpose, but some time ago I picked up a solar atomic Pathfinder, and it wasn't really any more than the cost of this. It tells me the time and date and goes 100m underwater, like this one. It also has accurate compass, altitude, temperature, sunrise/sunset... I could go on. I think most importantly, it will never need a battery change or the time adjusted. Thats pretty powerful stuff: how are other (even really good) field watches supposed to compete with that kind of adversary?

Jkro Gool
Jkro Gool

Where can i buy those Swiss Army "Neu" Original watch in U.S?

Chris
Chris

Exactly my thoughts on it. Would like a blue option, but even with it I'd have been put off by the aluminum and nylon. Still, they're a whole lot nicer-looking than those dung original Originals. Those were so cheap and awful. After a few months of owning them, they got to looking really tatty, which I guess sort of worked while wearing it with flannel shirts and ripped out Levis.

Trackbacks

  1. [...] a blog to read has a nice write up on swiss army’s new “original” watch.  in a nutshell, it’s a more fashionable reproduction of the classic original watch they introduced in 1989.  with the military watch and nato watch straps back in style, they’re going to sell a boatload of these.  the new original watch will retail for under $300.  i’ve got dibs on the black one. [...]