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Tag Heuer Formula 1 Quartz Watch For 2010

By on November 27, 2010 in TAG Heuer

Tag Heuer Formula 1 Quartz Watch For 2010 tag heuer

This is the entry level, most basic model in the newly refreshed Tag Heuer Formula 1 watch line up and I love it. I am still swooning over the Tag Heuer Formula 1 Grande Date watch, along with other more recent Formula 1 timepieces. The collection hasn't look this good or fresh since the 1980s.

Pretty much any man can pull of this watch, and the price is hard to beat for the design and quality. I would say the only drawback is that it has a quartz movement, but Formula 1 timepieces always have had such movements - it is part of the range's ethos. The Swiss quartz movement on the inside is easy to live with, so deal with it.

Tag Heuer Formula 1 Quartz Watch For 2010 tag heuer

The watch case is 41mm wide in steel with a PVD black titanium bezel and crown. This is really a major thing, as older basic Tag Heuer Formula 1 watches had mere plastic bezels. So the last few years of these metal ones has been highly appreciated. The case with its lugless design is really fantastic. The side of the case says "Tag Heuer," and the case is water resistant to 200 meters and has a sapphire crystal. This is really one of our modern classics. Tag Heuer watch collections each have interesting signature elements to them. They do a really good job with features like that, and the Formula 1 pieces are no different.

Unlike some of the "fancier" new Formula 1 watches, this model (ref. WAH1110.BA0858) has a basic three-hand dial (with the date). There are four Arabic numerals in the new font Tag has been using. Dial is black with white indicators and red accents. Just a very well put together design if you ask me.

As of right now I think that black and olive green are the only colors that this watches in. For that other color see the Tag Heuer Formula 1 Khaki watch here. The watch comes on a steel metal bracelet or rubber strap. Retail price is about $900, but most prices online have the watch costing a bit over $600. Great deal for that. This is quite possibly a perfect everyday casual sport watch.

About Ariel Adams

Owner & Editor-In-Chief of aBlogtoWatch (formerly known as aBlogtoRead.com) - the world's largest and most popular wrist watch blog. Ariel Adams also regularly contributes to other important media such as Forbes, Departures, Centurion, Tech Crunch, and more.
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22 comments
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Leonard H.
Leonard H.

What a tour de force of the watchmaker's art and craft.
I can't believe how T.H. has stretched, nay, crossed all existing bounds and entered a new design universe, redefining how all of us must now see what can no longer be just prosaically viewed as "the time". The true magic is they've done so without our being aware of anything really new.
Miraculous.
And so cheap, too.
First thing in the morning, as soon as it opens, I'm heading right to Walmart to get me a pocketful of 'em.

Leonard H.
Leonard H.

What a tour de force of the watchmaker's art and craft. I can't believe how T.H. has stretched, nay, crossed all existing bounds and entered a new design universe, redefining how all of us must now see what can no longer be just prosaically viewed as "the time". The true magic is they've done so without our being aware of anything really new. Miraculous. And so cheap, too. First thing in the morning, as soon as it opens, I'm heading right to Walmart to get me a pocketful of 'em.

VIP Watch Club
VIP Watch Club

Wow that's overpriced!

Simeon Weinraub
Simeon Weinraub

I totally agree! It is amazing to me that anyone would look at that Tag and not think of a hundred other watches with the same looks, the same materials and build quality, and the same movement, and then think wow, "What a bargain! I could get this watch from 99 other brands for $350, or for a mere $250, it could say Tag Heuer on it. "

This comment has been deleted

Simeon Weinraub
Simeon Weinraub

I totally agree! It is amazing to me that anyone would look at that Tag and not think of a hundred other watches with the same looks, the same materials and build quality, and the same movement, and then think wow, "What a bargain! I could get this watch from 99 other brands for $350, or for a mere $250, it could say Tag Heuer on it. "

Jonathan
Jonathan

Mr. Adams,

I appreciate the article, and I do love the watch (and your blog actually!). As a person who works in the jewellery industry, I am fortunate to sell such beautiful timepieces.

You know that none of these higher end Swiss lines sell their product online for the most part, unless, like Tag, you have been authorized as a dealer to do so (key word being 'dealer'). So why would you post the "online" price tag of this watch? What good does that do for Tag or their retail partners? I know online buying will always be there and there will always be deals to be had, but given your apparent love for the industry, I am surprised you would so shamelessly cut out any chance a retailor might have at making a sale on this watch.

Just because the 'grey' market is there doesn't mean you have to support it.

admin
admin

Jonathon,

If I didn't mention the "internet street price" the only thing separating me and consumers from it is a search for "Tag Heuer" on Google. The simple fact is that people like me aren't the ones doing the type of damage that you are referring to. I do understand and sympathize with the issues a AD has today. But to be fair the blame is much more on the brands who allow free distribution of watches in to the gray market. Plus, with increasingly "aggressive" pricing, it is very difficult for consumers to resist the easy and simple availability of the gray market when we are dubious of values even when we like a watch. I have not heard the term "overpriced" more in any industry new to the watch industry. Thanks for commenting.

Jonathan
Jonathan

I am aware that anyone with half a brain can search the internet and find a "better price," whatever that may be. And some brands sell directly into the gray market and then promptly deny it (I won't name names here).

But my earlier comment simply came from the fact that I can tell you appreciate the watch industry. You love watches, and seem to have an access pass to anything new that is coming out, from the inexpensive, to the incomprehensible! You clearly have a lot friends in a lot of watch companies, high and low, so it surprised me that you would list the "internet price." I know someone will find it if they want it online, and they will take a risk buying it, but your comment leads me to believe that you don't have any issues with the gray market. I hope that this is not the case.

Jonathan
Jonathan

I completely agree that the watch companies have to embrace the internet, and that they are foolish for not doing so already. Or at the very least allow their AD's the opportunity to sell their product online.

The internet is obviously an important tool to sell product on a truly global level. The problem is people want to feel the watch, try it on, and then pay gray market prices. AD's have to invest hundred's of thousands of dollars into these lines, advertise them (usually with the help of the brand), and then people don't want to pay the price. Imagine a world where everything you bought was sight-unseen, just so you could save a few bucks. Is that where we are headed? I personally don't think so.

I would have to agree with Watchmark, you don't NEED to mention the gray market price. Maybe write a piece on the "gray market" and talk about the pro's and con's of it, but you are doing a disservice to the watch industry by promoting it (I would call the way you spoke about the price of the Tag watch as promoting the gray market).

And since this horse has been beaten to death, thank you for listening. Keep up the work Mr. Adams, I do enjoy your blog.

Watchmark
Watchmark

Maybe it would be better to put the retail price, and then mention that it can be found at a discount at non-ADs. Or just list the retail and assume the consumer can find it by searching Google.

With that said, I would have to agree with Ariel that the brands should take better control of the internet by allowing their timepieces to be purchased online. I can buy high-end camera equipment online, through an authorized dealer, without having to pay taxes and without voiding the warranty, why can't the watch industry conform? Watches are fairly easy to ship, as long as they are properly insured. I can understand buying a sofa or television locally, because they are so big, but even those can be purchased via the internet. It's almost as the industry is brainless.

(Note: the comment above does not refer to Tissot, TAG Casio, Timex, Cartier, Bell & Ross and whoever sells online, just the hundreds of other brands that must think selling on the internet, will not increase their sales.)

admin
admin

I do love watches and am a supporter of the watch industry. I am also a supporter of people buying watches. I have no interest in supporting or opposing the gray market industry. I am however a proponent of the Internet, and will do what I can to help push brands to sell their products online with haste. To "combat" the gray market the brands need to sell online themselves, or let you guys do so more freely. I have little patience for the way brands "deal" with the Internet, treating it like a pariah, but at the same time going to people like me for the hopes of free publicity. If brands want to enjoy the benefits of the internet, then they will do business on the internet. Once that happens the prominence of gray market retailers will diminish. I am truly sorry to the many many good independent watch retails hurt by the Internet and the policies brands have imposed. This is unfortunate, but not mentioning the gray market and having an open discussion is only making it more attractive to people. Like I said, I want people to buy watches, and enjoy them. It is up to the brands and people like you to determine where they do so.

Will
Will

I dont think he's shamelessly cutting out anything. AD's can charge more for a watch because it comes with a warranty and guarantee.

If the consumer wants to take the chance on a Grey Market watch, it's their prerogative. But mentioning the "online" price does not immediately undercut a retailer.

Jonathan
Jonathan

Mr. Adams, I appreciate the article, and I do love the watch (and your blog actually!). As a person who works in the jewellery industry, I am fortunate to sell such beautiful timepieces. You know that none of these higher end Swiss lines sell their product online for the most part, unless, like Tag, you have been authorized as a dealer to do so (key word being 'dealer'). So why would you post the "online" price tag of this watch? What good does that do for Tag or their retail partners? I know online buying will always be there and there will always be deals to be had, but given your apparent love for the industry, I am surprised you would so shamelessly cut out any chance a retailor might have at making a sale on this watch. Just because the 'grey' market is there doesn't mean you have to support it.

admin
admin

Jonathon, If I didn't mention the "internet street price" the only thing separating me and consumers from it is a search for "Tag Heuer" on Google. The simple fact is that people like me aren't the ones doing the type of damage that you are referring to. I do understand and sympathize with the issues a AD has today. But to be fair the blame is much more on the brands who allow free distribution of watches in to the gray market. Plus, with increasingly "aggressive" pricing, it is very difficult for consumers to resist the easy and simple availability of the gray market when we are dubious of values even when we like a watch. I have not heard the term "overpriced" more in any industry new to the watch industry. Thanks for commenting.

Jonathan
Jonathan

I am aware that anyone with half a brain can search the internet and find a "better price," whatever that may be. And some brands sell directly into the gray market and then promptly deny it (I won't name names here). But my earlier comment simply came from the fact that I can tell you appreciate the watch industry. You love watches, and seem to have an access pass to anything new that is coming out, from the inexpensive, to the incomprehensible! You clearly have a lot friends in a lot of watch companies, high and low, so it surprised me that you would list the "internet price." I know someone will find it if they want it online, and they will take a risk buying it, but your comment leads me to believe that you don't have any issues with the gray market. I hope that this is not the case.

Jonathan
Jonathan

I completely agree that the watch companies have to embrace the internet, and that they are foolish for not doing so already. Or at the very least allow their AD's the opportunity to sell their product online. The internet is obviously an important tool to sell product on a truly global level. The problem is people want to feel the watch, try it on, and then pay gray market prices. AD's have to invest hundred's of thousands of dollars into these lines, advertise them (usually with the help of the brand), and then people don't want to pay the price. Imagine a world where everything you bought was sight-unseen, just so you could save a few bucks. Is that where we are headed? I personally don't think so. I would have to agree with Watchmark, you don't NEED to mention the gray market price. Maybe write a piece on the "gray market" and talk about the pro's and con's of it, but you are doing a disservice to the watch industry by promoting it (I would call the way you spoke about the price of the Tag watch as promoting the gray market). And since this horse has been beaten to death, thank you for listening. Keep up the work Mr. Adams, I do enjoy your blog.

Watchmark
Watchmark

Maybe it would be better to put the retail price, and then mention that it can be found at a discount at non-ADs. Or just list the retail and assume the consumer can find it by searching Google. With that said, I would have to agree with Ariel that the brands should take better control of the internet by allowing their timepieces to be purchased online. I can buy high-end camera equipment online, through an authorized dealer, without having to pay taxes and without voiding the warranty, why can't the watch industry conform? Watches are fairly easy to ship, as long as they are properly insured. I can understand buying a sofa or television locally, because they are so big, but even those can be purchased via the internet. It's almost as the industry is brainless. (Note: the comment above does not refer to Tissot, TAG Casio, Timex, Cartier, Bell & Ross and whoever sells online, just the hundreds of other brands that must think selling on the internet, will not increase their sales.)

Will
Will

I dont think he's shamelessly cutting out anything. AD's can charge more for a watch because it comes with a warranty and guarantee. If the consumer wants to take the chance on a Grey Market watch, it's their prerogative. But mentioning the "online" price does not immediately undercut a retailer.

Will
Will

$900 (or $600) for a childish sports watch? And a Quartz movement? No thanks.

Vadim
Vadim

Sorry just can't stop myself from commenting and saying how much tag heuer annoys me. This company never made a mOvement in their entire history, the 1887 movement is a seiko chrono automatic movement with a redesigned rotor, yet when you visit their site they brqg about their manufacture excellent skills and so on. Tag heuer is just a strong design and marketin company who choses to make watches and phones. Might as well make laptops for all i care. Here in romania where i live, a quartz seiko chrono sportura ( high quality finishings, sapphire anti glare etc) costs about 900$ while a tag f1 quartz chrono is aboit 1450$ and mind you, the finishings are the same, and seiko uses an in house movement while tag justs buys a standard eta quartz chrono and stickz it in a case. Everytime i see someone with a tag i just know that person baught it for pure image and because it was a bit cheaper than an omega.

admin
admin

Fair enough, but they do have nice designs.

This comment has been deleted