The Tissot Luxury Automatic Watches For 2013

The Tissot Luxury Automatic Watches For 2013

The Tissot Luxury Automatic Watches For 2013   watch releases

Tissot has teamed up with their Swatch family sibling, ETA, to produce a new movement for a range of budget-minded automatic watches. The new range has been dubbed the Tissot Luxury Automatic and will include both ladies' and gents' models with an option for COSC certification. With pricing that falls squarely between stiff competition from Citizen below and Tag Heuer above, do these new Tissot models have what it takes to be a hit with casual buyers?

The Tissot Luxury Automatic Watches For 2013   watch releases

Putting the rather flavorless naming aside, the technology here is actually noteworthy as ETA has created a new caliber that boasts a considerable 80 hour power reserve. The new ETA CO7.111, aka the Powermatic 80, is an automatic three-hander with a date complication that, as previously mentioned, is capable of COSC accuracy. The 80 hour power reserve is notable because the movement is being fitted to watches with a starting price under $900 USD.

The Tissot Luxury Automatic Watches For 2013   watch releases

The watches are conservative and should work well as a good option for day to day wear, with styling that is similar to some of the sportier options within the Hamilton Jazzmaster line. The men's line is 41mm wide and will be just 9.75mm thick, indicating that this new ETA caliber is fairly thin. Tissot has also included a sapphire crystal with an anti-reflective coating and the water resistance is a reasonable 50m. Buyers will be able to choose between a few different dial designs, a leather strap or bracelet, a PVD two-tone finish and even a diamond-clad dial can be optioned within the COSC range. Pricing starts at $850 USD with the COSC versions topping out at $1550.

The Tissot Luxury Automatic Watches For 2013   watch releases

The ladies' models measure in at 33 x 9.75mm and offer a similar range of dials, PVD two-tone gold effect and diamond dial adornment. Also featuring the Powermatic 80 movement, the Tissot Luxury Automatic Lady will cost between $850 and $1575 depending on the optional COSC certification and the liberal use of up to 56 diamonds.

The Tissot Luxury Automatic Watches For 2013   watch releases

Tissot has stepped up and made an attractive line of watches backed by a practical movement and a price point that should appeal to a lot of buyers. Yes, the styling could be described as somewhat bland, but the Tissot Luxury Automatic was likely not designed to push any envelopes, opting instead to seek as wide an audience as possible. I rather like the look of the black dialed model seen above and the optional COSC certification makes for a very attractive value proposition for an nice looking and straightforward automatic watch. Hopefully this new line will be successful and we will see the ETA CO7.111 expand into other models. I know I can't be the only one who would like to see a re-birth of the Tissot Seastar 1000 Diver. us.shoptissot.com

9 comments
somethingnottaken
somethingnottaken

The movement is interesting. An 80h power reserve might be a bit redundant on an automatic, but it still makes the movement unique at anything approaching this price point.

The case design and dimensions are pleasant enough, and I like it's thinness. However, the dial designs are bland. I even like the pattern on the case sides.  But I don't like the two-tone look and already have several stainless dress watches so none of the current design really appeal to me.

If they offered one with single tone rose gold plated case I'd buy one. Put a more interesting dial on one of these and I'd be seriously tempted.

SuperStrapper
SuperStrapper

The Le Locle line from Tissot is so much more wearable than these: they kinda stink like a pile of old watches that have never been touched, but sat in storage unsold and unappreciated for many years. The 80 hour PR is very nice, but its an automatic so it also seems a little unnecessary. It would be much more impressivle as a manual wind.

IsmaelMartinez
IsmaelMartinez

An 80hr power reserve denotes a technological improvement in this price class. There maybe others with this amount of PR but I dont recall them being under $2000. I have been a fan of the Swatch brand and group and own a couple of Swatch my favourite being the YAS100G which has an ETA2841 (modified 2824).  I look forward to seeing these pieces in person, may this be one of many affordable technological improvements to come.  

garph
garph

I was in Solothurn last year on business, & had to have a momento. Bought a quartz Tissot (so kill me). It looked great but I pryed it open (I do these things). The tiny quartz "movement" ticked like Big Ben. Couldn't resist replacing it here (in the states) from an authorized distributer. This watch had a Hong Kong sticker inside! Oh well, screw it. But I must agree that an automatic (at the above price) in white, maybe with contrasting blued hands, would be an easy sale.

boredsysadm
boredsysadm

Now if only they'd offer plain white dial automatic with black leather band. Of-course 80 hours power reserve is a welcome surprise at this price point.

Ulysses31
Ulysses31

They're decent looking but nothing special in the sense that you could have that same look at a lower price.  The real selling point for me at least is the long power reserve.  Increasing that would go some way towards attracting people who find constant winding to be an inconvenience; these would be people who normally go for a maintenance free quartz (solar powered movements are almost ubiquitous now) but seek something a bit more "high-end".  The watch face is large and clear and reaches almost to the edge of the case, which I like.  The sides of the case are a weird mesh/grid-like pattern that doesn't seem to fit with the otherwise classical styling, but some might like it.  It's not terrible by any means, just unexpected.  Looks like a golf ball.  Also, black dials deserve black date discs FFS.  Tissot to me comes across as a small fish (still).  If they want to make inroads in the market with this watch they might want to consider a modest price cut.

DG Cayse
DG Cayse

Ahh...Tissot...the marque that tries too hard. While I applaud the new caliber and the specifics of this new line; I wonder if they just need to get even more 'basic' in their designs?

I want them to succeed. They deserve to succeed. But they continue to play catch-up rather than making a bold statement. 

With this new caliber they are bringing something worthwhile to the table. They have good sizing, sapphire crystal with AR, an 80 hr PR with COSC capabilities for those who desire it, stated 50mm WR (screw-in crown? gaskets? hacking?) and an established market presence. 

Lose the 'bling'. Lower the price by US$200 - $250 and watch these fly out the door and onto the wrists of the multitudes who are looking for a solid entry-level watch from a known and, previously, respected marque.

"I know I can't be the only one who would like to see a re-birth of the Tissot Seastar 1000 Diver."...+ 1.

MarkCarson
MarkCarson

I agree, the styling is bland. But the aggressive pricing is a nice surprise. Especially considering the 80 hour power reserve.

cshepley
cshepley

@DG Cayse Despite the blah styling, an 80 hour power reserve is not what o think of as entry level. It must be a decent movement with a gentle torque curve in order to see obtain COSC certification. Lucky for the COSC guys, they only deal with uncased movements and don't have to see some of the Moore offending dials here.