Tsovet SMT-LS47 & SMT-FW44 Watches Review

Tsovet SMT-LS47 & SMT-FW44 Watches Review

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

As a brand, Tsovet has a laudable goal. What Tsovet and peer brands seek to do is to marry the world of design/fashion with that of horology. Inspired by professional timekeeping instruments of today and yesterday, watches like the SMT-LS47, SMT-FW44, and others produced by Tsovet are designs that the brands hope will appeal to urbanites seeking "cool" watches with enough mechanical street cred to satisfy serious timepiece collectors and enthusiasts. The question you'll have to ask yourself is how well they succeed in that mission - a mission that seems to be relentless and ongoing.

As someone very familiar with high-end watches from specialty brands that have been making timepieces for a long time, I am not the target demographic for watches such as this, but I am someone who can appreciate the work that Tsovet has been doing. I also understand the inherent struggle the brand faces when it comes to mixing quality, design, and pricing. If the brand aims too downmarket then it will alienate lovers of quality seeking nice toys that people often associate with the term luxury. The low-end market often will not be able to appreciate anything about the watch aside from its basic looks.

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

If Tsovet aims too high in price and prestige then it easily risks being branded as fueled by hubris. "How dare this relative newcomer price itself among the elite of horology who have been making serious watches for generations?" It isn't a superficial problem, and it is only that Tsovet and brands like it have to constantly juggle. That brings me to these two particular mechanical models produced by the brand with Swiss automatic movements and circa $1,000 prices. I should add that most of the watches the brand sells contain quartz movements.

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

The most high-end Tsovet ever went was back in 2012 with the limited-edition Tsovet SMT-GR44 that contained a Swiss ETA Valjoux 7750 automatic movement for a rather stiff retail price of $4,750. When I was writing this review I saw one of them available in their website at a discount as part of holiday sale and according to Tsovet it sold quite quickly - it was an impressive sale from a price perspective... The issue a brand like Tsovet will always face is that they can't encroach too much on the territory of the major luxury watch brands when it comes to pricing. Why?

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

The reason is simple. Most consumers they are aiming for want something interesting and attractive in a package they feel delivers the features they want. But they are also highly brand-conscious. If the consumer doesn't feel that Tsovet (or any other brand) hasn't "earned the right to charge a particular amount of money for a product," then they will simply go to a brand they feel has. Therein lies the interesting conflict of trying to stay within a brand's natural bounds, while also remaining vigilantly ambitious.

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

The Tsovet SMT-LS47 and SMT-FW44 are not the same watch, but they are cut from the same cloth, so to speak. Even though the cases are different sizes (47mm wide and 44mm wide, respectively), they have similar case designs and each contains a Swiss ETA 2824-2A automatic movement. You can view the movements through the exhibition window on the rear of the case. Yes, it is clear that the cases are much larger than the movements - but that isn't a big deal. At least that means the date windows (cute and round) don't cut-off any of the hour markers.

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

I should say right now that both of these watches are part of product families that have different versions, so check out Tsovet's website for the full collection range. The Tsovet SMT-LS47 is a bit more the design I think of when considering the Tsovet brand. The bold, military/industrial style feels like an activity watch for urban trekkers. The dial has neat laser-cut numerals which add a welcome sense of depth. Stylish elements like the use of a "0" at 10 o'clock in order to maintain symmetry prove to wearers that this watch was designed by an aesthetically minded artist and is not just a mundane product design with no soul. It is those types of little quirks which give timepieces like this endearing character.

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

While the 47mm-wide PVD-coated black case is comfortable, it is going to wear on the larger side. Tsovet makes mechanical watches as small as 40mm wide, but for me their 44mm wide case is the sweet spot between being visually assertive and wearable. The cases are further water-resistant to 100 meters and over the dials are AR-coated sapphire crystal. Given the designer nature of the case and dial, visual attractiveness is high - especially if you are a fan of the core aesthetic. It's like industrial minimalism - which I am sure has more than a few fans.

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

What Tsovet has in design sense the brand perhaps lacks in clear character. I'm not sure brands like this have put enough into telling audiences what they are all about. I am pretty sure they exist on an "our product speaks for itself" mentality about marketing. That's partially right, but Tsovet owes it to its customers to explain a bit more about who produces the watches and why. Actually, the brand does sort of do that with their own magazine and social media content. With that said, I don't really feel as though the overly artsy messaging is relatable to enough of the people who might otherwise connect with the brand. It's like the products and the messaging don't connect well, at least from my vantage point. Then again, I'm a particularly tough customer when it comes to evaluating watch brand marketing material.

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

The Tsovet SMT-FW44 has a 44mm-wide sandblasted steel case with a handsome tan-brown leather strap with a clean utilitarian dial and nice blue-colored aviator-style hands. This is a very attractive-to-wear and legible watch that I think will appeal to a lot of people who understand the appeal of nice watches, but spend most of their time focusing on non-horological gadgets. While I really like the overall colors of the Tsovet SMT-FW44 and the style of the hands, the face itself underwhelms me a bit. At least it does compared to the Tsovet SMT-LS47. Part of me wishes that Tsovet made the SMT-LS47 in a 44mm-wide case in addition to the 47mm wide case.

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet SMT-LS47 & SMT-FW44 Watches Review Wrist Time Reviews

Tsovet has its own particular flavor of utility-inspired fashion watches with decent enough components to likely get a nod from snobby watch collectors. Even though anyone who likes the looks of these watches will enjoy the wearing experience, most of these watches will end up on the wrists of those people who are familiar with what a fine timepiece is, but don't consider "watch collecting" as one of their regular passions. The hope, of course, is that enough of those people will find merit in a timepiece that costs about $1,000 to dedicate the funds to it as opposed to something less expensive, although perhaps not as nice. The Tsovet SMT-LS47 reference LS331710-45A has a retail price of $1,050 and the SMT-FW44 reference FW110113-40A has a retail price of $950. tsovet.com

Necessary Data
>Brand: Tsovet
>Model: SMT-LS47 (reference LS331710-45A) and SMT-FW44 (reference FW110113-40A)
>Price: US $1,050 and $950
>Size: 47mm wide and 44mm wide
>Would reviewer personally wear it: Sometimes.
>Friend we’d recommend it to first: Design lovers with a weakness for refined urban-style tool watches meant just for them.
>Best characteristic of watch: Good looking, legible designs that borrow from a great heritage of functional watches and instruments in a package well-suited to those looking for a modestly priced Swiss-Made mechanical watch.
>Worst characteristic of watch: Easy for seasoned watch lovers to choose products from more established brands that have more marketing clout and awareness given the price. Designers will get the overall simplicity, others might not.

What do you think?
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  • ??????

    I remember I liked them back in 2013. Tsovet had looks between military and flashy casual, heavily reminded me of Bell & Ross, U-Boat, Graham, a bit of Sinn and Damasco. But they always were somewhat overpriced for almost no-name microbrand. But things have changed today, and brands like U-Boat and Graham aren’t selling well, so I am a bit surprised to see yet again an oversized pseudo-military timepiece with stock ETA (with 0 finish) at 1k. Anyway, they’ll find some lovers of casual 47mm non-divers, but not many at the price point.

    • Yeah sounds like Tissot merged with Soviet.

      • ??????

        Tissot have lines T-Touch, T-Classic, etc. T-Soviet may become a new vintage one 🙂

        • BiLL

          As long as their ladies’ line isn’t called T-Girl.

          • ??????

            Archie won’t agree.

          • BiLL

            Archie loves Thai men!

          • ??????

            Hah, you’re right

          • ??????

            T-Boy then

      • Omegaboy

        Tissot what?

      • Sheez Gagoo

        Firs Swiss-Russian collaboration since the war against Napoléon.

    • Sheez Gagoo

      U-boat is a joke of a brand. I^ve visited their stand at Baselworld a few years ago, teir watches were scratched and most of them still had a plastic protection on the glass.

      • ??????

        It looks like their strategy failed today, if they had any long-term one. I somewhat liked their simpler and smaller models, but always wondered how they manage to sell them when their watches are so badly overpriced. Later they started making watches in China and one could buy it at Joma et al. for just a bit north of 300$, which seems to be their natural place. Funny, they’ve had “Made in Italy”, “Swiss Made” and China-made watches at the same time.

        • Sheez Gagoo

          I`ve a little aversion against “Made in Italy” since I had the pleasure to own a Italian car. I like Italy for shoes, salami and suits but nothing that includes any technology.

          • Gokart Mozart

            I bet you loved the Italian car when it was working though.

            My dads Alfa was actually one of the most reliable cars we had if not the most well made. Probably the one that had the most character and emotion in it.

          • Sheez Gagoo

            Your dads Alfa must be build by Japanese. I loved my Lancia the first week. Then it started with smoke, noises or simply nothing at all. Sometimes Alfa drivers seem to me like wifes beaten by their husband: “It was my fault, I used the break to much, the engine just went on fire because I started it”and so on. My favourite car was the ugliest of all: A Toyota Starlet. I loved this car. Huge acceleration and it was pure fun to drive through snow. Like a rally car. And still after decades, every button worked!

          • ??????

            Toyotas seem undestructible to me: my friend has an old dinosaur Land Cruiser from somewhat end of 80s… sh*t, he never did a thing to it, but it still somehow manages to bring his ass anywhere without a hassle. Just don’t forget to pour barrels of gas & oil LOL

          • Berndt Norten

            Wine colored days
            Warmed by the sun?
            Monica Belluci
            Loren’s buns?

          • Sheez Gagoo

            I had a GF, she was from the Italian part of Switzerland. We often went to Italy to buy cheaper stuff. I tried to speak Italian but nobody understood me. They don`t even speak their own language! I felt like a stranger. Monica Belluci = to old, Sophia Loren is already fossilized. Wine coloured days? Why not?

          • Berndt Norten

            I have spent some time in the Ticino; I feel your pain regarding linguistic confusion. And hey Monica’s still got it goin on. Sofia…. ok u gots a point.

          • ??????

            My father had an excellent Olivetti typewriter, and I personally can add some Montegrappa pens here. But for the rest – I agree. Fellas who “drive” Alfa Romeo seem to spend more time in service than in car LOL

          • Sheez Gagoo

            I had a Lancia, but they almost vanished from the streets. Olivettis were common here as cash registers, but I never owned a product fro them. Montegrappa was an unknown brand for me, I just remember the pen that looked like satans zepter. I like fountain pens but I`m not an afficionado. Here, every pupil receives a fountain pen for 2. grade from school that you have to use. Others were annoyed by this old fashioned pen that turned your fingers bue, but I felt honored to get the king of writing instruments. I still use it nowadays. I have a Sheaffer and a Waterman. But most of time I use the cheap Pelikan because it performs best but it uses a lot of ink.

          • ??????

            Vintage Lancias look so hot even today.. we can blame the quality, but Italian designers make wonders from time to time. Nice pens, I think enough to call yourself a pen guy 🙂 I also have 3 fountain pens: Swiss Caran’d Ache, British Parker (but now seem to produce them in France..) and the one I use most of all – cheap German Kaweco..
            https://uploads.disquscdn.com/images/3f4c3b38ee65f798ee1feb9445c80c49444f3a6e7ccddf5c79e699490c07dfb3.jpg

          • Gokart Mozart

            Lancia 037 Road Version. An unbeleivably beautiful car.

      • ??????
  • Word Merchant

    These are not watches I’d go for myself now, but I do quite like the designs shown here. The use of a round small date window aligned with the minute markers shows that someone at Tsovet has at least given thought to how the tiny movement should work aesthetically in a contemporary sized case.

    I’d have enjoyed something like this in my twenties I think, but I’d have only enjoyed it around the $500 mark; the listed price feels way too high for comfort.

  • Kickstarter called and asked for their watches back. Ray, what was the sound I just heard?

  • ??????

    They call themselves Tsovet Time Instruments (look at rotor, for instance). Absolutely similar approach was used by B&R Time Instruments..

  • BiLL

    I don’t care for these but I hope anyone who does like them feels comfortable saying that here.

    • I agree. While they don’t do much for me, if someone likes them, more power to them and they should consider buying them.

    • ??????

      Yes, please, sorry us – just feel free to write all the positive loving comments you’d like here.

    • Joel Schumann

      My gut reaction was “who in the world will pay the asking price for
      this”, but looking through the photos I actually do appreciate the look
      of simple, rugged craftiness this watch (and strap) exudes. It needs a
      bigger wrist than Ariel’s (or mine), preferably with some tattoos. And
      it looks nothing like the watches I see in the windows of watch shops.

      So
      there goes. I like it. I see it on the wrist of someone regularly going to the gym or working at the local coffee place. He gets his information from Gear Patrol rather than ABTW.

      • BiLL

        I think you’re right about wrist size. This watch needs a beefier wrist.

      • Shinytoys

        I’m having some trouble with the tattoo crowd, at least the groups I’m aware of. As I said, I’m a little confused with the marketing direction. But hey, that’s just me ?

        • Joel Schumann

          Everybody has tattoos these days. As for the marketing direction, personally, I have a feeling these guys know more about what they are doing and where to find their customers, than the vast majority of the smaller watch brands.

          • Shinytoys

            Everybody has a tattoo Joel? I don’t, do you? But I get the general gist of what you’re saying. As far as the watch company having a fairly good idea as to where there customers can be found, let’s hope so, their future is riding on it, but only time will tell . Cheers

          • Joel Schumann

            No, actually I don’t 🙂 Consider “everybody” a rhetorical device 🙂 But, at least where I live, tattoos are mainstream these days. I have had girlfriends with tattoos and they were neither prostitutes,
            had affiliations to the Russian mafia or motorcycle gangs. I wouldn’t look twice if the real estate agent have one, and if you work in a cafe it is considered part of the uniform. The late king of the country were I’m resident had several tattoos. But then, I try not to judge people on basis of how they look or what they wear on the wrist.

          • Shinytoys

            that wasn’t at all the tattooed group I was thinking of, none of those you mentioned…I am curious Joel, do you have a financial position or interest in the watch company that is reviewed here?

          • Joel Schumann

            Negative. I had a look at their site, because I was curious about the name and how they presented themselves. If anything I have an interest in how businesses approach branding and communication. I honestly think these guys have an idea about what small niche of the market they want to appeal to and how to reach them. I’m not in that niche, but I’m not too far from it either.

          • Shinytoys

            wonderful, and I’ve said my piece…good day to you sir.

        • Berndt Norten

          You’re not alone

    • Berndt Norten

      It’s a safe space here at ABTW. And btw what up with the identity change? U b shedding skins fast. Tell us about it

  • Lincolnshire Poacher

    I’m afraid I’m not going to be the one writing about how I love these watches and they’re just what I’ve been looking for.
    As Word M’ says, I think these big chunky alternative styles of watch suit much younger people. They can be worn as funky statement items, and matched with fashionable clothes. But as I’m of an age where I buy my clothes to blend into the background, I’m not the target demographic.
    Having said that, they look perfectly well thought out, and competently made. So I’m sure they’ll do well and sell to their target market.

  • Raymond Wilkie

    i quite like the white face /brown strap.Nice and clear if a touch simplistic. I don’t like the black stenciled numbers and strap at all.

  • Han Cnx

    White one: Mondaine Swiss Railway dial with random hands from the parts bin.

    Black one: Brands like Nixon, Fossil and TW Steel do those all day long.

    I’d go shopping at Mondaine.

    • Raymond Wilkie

      10 x more expensive as a Mondaine. 20 x uglier.

  • “The issue a brand like Tsovet will always face is that they can’t
    encroach too much on the territory of the major luxury watch brands when
    it comes to pricing. Why?”

    I read this entire article under the impression that this was a Russian-built watch. That’s why. Unless you have a substantial war chest to use on advertising and marketing, don’t pick a brand name that 1) is confusing, complicated, siIIy or trite; or 2) immediately associates your product with something you don’t want or didn’t intend for your product to be associated with. In this case, the former USSR. Would you name your company “Swaffen”? “Ky-Mer Red”?

    Almost every small-label watch company featured here makes these exact same mistakes.

    • Berndt Norten

      Now, now gentlemen. This is not warfare?

    • BiLL

      We at Nazo Watch Co are asked all the time if we are Nazis, to which we can only respond, “Not so.”

      As for why we use swastikas as a design element, well, because they run clockwise. DUH!

  • Peter

    TW Steel lookalikes and I can’t say that TW Steel has many inroads into the business beyond a Fossil level of admiration. Pass.

  • BNABOD

    simply too big, too thick, too much but the white one is quite pleasing to the eye. However such statement “the low-end market often will not be able to appreciate anything about the watch aside from its basic looks.” is so pompous and arrogant. There are people that do appreciate nice watches but simply cannot afford them . to lump everyone in that same bucket is detrimental to this hobby.

  • Shinytoys

    I thought for sure this was going to be a Russian time piece. I allowed the video to continue to find out it has a very well built Swiss engine. The face to me looks like it’s dipping into German aviator history, so I’m a bit confused as to the focus of the watch. Is there anything Russian about this piece. How about a Russian designer? What is the backstory? Why the Russian name? Is Professor Sergei doing some of the assembly? I am quite fond of Russian watches, especially Vostok, but fella’s, you have me confused. And I, myself, am 4th generation American with with 100% Russian roots. Overall an OK looking watch, but it’s swimming in some shark infested one thousand dollar waters.

    • Joel Schumann

      This should make everything about the name clear … or not: “People tend to ask if we are a Russian brand, but the name is actually derived from “Sovereign”. An independent strength of efficiency and superlative strength balanced by the letters “T”. The “T” represents the T-road which celebrates the freedom of travel and exploration.”

      • Shinytoys

        helpful…but not 🙂

      • Shinytoys

        Helpful, but as you said, or not 🙂 I don’t think it’s going to help in the marketing strategy…as you said, people are asking, could be that conversation starter a company is looking for, but that still might be a bit of a reach. Thanks for jumping in…

      • That explanation is actually ten times more Tstupid.

        • DanW94

          Seems perfectly Tsane and Tsensible to me : )

        • BiLL

          “No, we here at Tstalin aren’t fans of Joseph Stalin. I don’t where you would get that idea!”

      • ??????

        Oh… I feel like the alternative USSR-related story now sounds more than normal. These microbrands are trying so hard to come up with an original name, up to a point of stupidity. “Sovereign” was already taken by the cigarettes brand, so they gently modified it to T-Soviet. Cool.
        https://uploads.disquscdn.com/images/870483178c3389f32823e109d6774a0266ef99caaca869e50bc84364f3e0463b.jpg

  • Tony NW

    Hey, look! An automatic Nixon! And reasonably priced considering how many watches at Amazon (https://www.amazon.com/AMPM24-Skeleton-Automatic-Mechanical-PMW107/dp/B00DU99YIW) are less than $30.

    Oh, what? That’s $999.90, not $99.99? Never mind…

  • Marius

    Pure watch porn! As the article mentions, this timepiece really “marries the world of design/fashion with that of horology.” Honestly, I’m extremely surprised that this watch doesn’t come with a six-figure price tag. I’m also surprised that this article was so short. Sure, it reads like “War And Peace” but in my opinion it’s much too brief; it can’t fully explain the greatness of the Tsovet universe.

    Nevertheless, my main concern regards posting this comment. I noticed that the ABTW comments section is rather negative and unfriendly. I am certain that Bill W and ?????? will very soon attack me in vicious & nasty manner. Now, I usually don’t post comments on this site — this is my first post. However, I send Ariel Adams a massive amount of emails every day, complaining about the negativity and unfriendliness characterizing this comments board. I just wish we could all hold hands and sing Kumbaya, My Lord, Kumbaya…

    • Sheez Gagoo
      • Marius

        Nice try, but I’m not 100% convinced about this song. I find it slightly negative. Slightly unfriendly. I have already received a large amount of emails complaining about its negativity and unfriendliness.

        • Sheez Gagoo
          • Raymond Wilkie

            Play nice boys.

          • Sheez Gagoo

            ??

          • Granier

            Aren’t people coming here largely for the comments these days? Really, sometimes I don’t bother with the article beyond the pics and price, then I scroll down to see what the horde of deplorables has to say. And I mean that as flattery to the horde.

          • Sheez Gagoo

            You want a horde of deplorables? You think you`re not part of it? You like comments more than a substancial article? You want to feel better on others cost? Breitbart is for you.

          • Sheez Gagoo

            …I mean that as flattery as possible.

        • Tõnis Leissoo

          I see that Marius is doing a great job of creating a demand for moderators and more strict rules. It’s very common thing in internet communities.

          • SuperStrapper

            Trolls will be trolls.

          • Marius

            Speaking of trolls, here are some of the comments that YOU POSTED around Christmas, at the end of the Mazda & Citizen article (26 December):

            “What I was referring to, fuckbag, was that in my own opinion (which I apparantly need to specifically denote, so that dickeaters like yourself don’t get spontaneous yeast infections from reading something outside of your own opinion) was that despite the rather shadow talent pool in the segment that the Miata live in why anyone would pick it. Historically and today. It does not have a direct competitor that I wouldn’t take over it. And again, cuntlips, that’s just me.”

            “Hey, you started it, tithead.”

            “Go fuck your hat. There wasn’t even anything to be ‘wrong’ about, but you’re such a snivelling little bitch you have to come loping back over to make sure that you’re right because you have an opinion.”

            Yup, as you said, trolls will be trolls.

          • SuperStrapper

            I flattered that you follow me around so closely.

            What’s your point, anyway?

          • SuperStrapper

            And, to be clear: those comments weren’t trolling. You DO understand what trolling is, right? Or do you fail so hard at out because you don’t even know what it is? (Would explain a lot, actually).

          • Ariel Adams

            One more warning that using language like that or re-posting language like that is simply going to get your comments removed. I don’t need my inbox being filled with more complaints that the comments section “dragging down the professionalism of the time.” People can clearly express themselves without resorting to hostile and unsophisticated language. Seriously guys. Keep that for when you speak face to face to someone and are willing to handle the social consequences.

          • Berndt Norten

            But citing irrelevant pop culture trivia, song lyrics and poetry is still ok?

            In any case
            Gentlemen
            Let not there be
            Warfare

          • BiLL
          • Marius

            If you don’t want your inbox filled with complaints, then why didn’t you delete SupperStrapper`s comments in the first place? When SupperStrapper posted these comments, you didn’t say a thing. Now you’re telling me about deleting my comments? In case you have a problem with the reading comprehension, let me spell it out for you: SupperStrapper posted these comments in the Mazda & Citizen article. I simply CITED HIS comments.

          • SuperStrapper

            Translation: HE STARTED IT! BAWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW

  • Ulysses31

    Nice finishes, clear and easy to read, with simple bold shapes. Yeah, i’m that one guy that likes these. Not at this price, mind, but i’ve seen a lot worse going for that price than these.

  • Grumpy Cat

    I like the white dialed version but it seems a bit thick doesn’t it?

  • SuperStrapper

    I do like the case for the 44, sand or bead blasted steel is always a good look. Nice crown as well. My biggest peeve is with the damn strap. It was so painfully produced without considering the case at all, both strap and watch produced in seperate vacuums.

    Maybe it’s something only a strap nerd would notice, but it’s dimensions clash so horribly with the case it’s like Tsovet did it on purpose to thumb their nose at anyone considering doing business with them.

    • Too much strap or too little?

      • SuperStrapper

        There is a lot wrong with this. A close inspection of the straps in all the pictures show a number of concerns aside from this as well: noticeable gaps in the lugs, 2nd rate techniques for construction and finishing, and barely adequate material quality.

        https://uploads.disquscdn.com/images/0d1894d89ec4a18fdafee5f5651d078aaebf453a469abad874889d1fadd4d982.png

        You would want a cohesive design that shows both watch and strap were designed together, but there are 3rd party straps on ebay you can buy that would make this watch look much better. If I made a strap for this watch, I would at least take a look at the watch before I started, which apparantly the maker of this strap did not do.

  • otaking241

    Honestly not a bad price for an ETA-based watch. Ariel hits the nail on the head in the “Worst Characteristics” section, though–it’s too expensive for a fashion watch and not prestigious enough to justify it to enthusiasts serious enough to care about the calibre inside it. Best case scenario is they attract a few Shinola fans looking for a mechanical upgrade, which justifies the laughably small window in the caseback but not the use of such an expensive movement. Better to use a Miyota and cut the price by a third.

    47mm model adds another entry in the logbook of badly executed sandwich dials.

  • SwissMatic

    Dang. I like the white one, but it would look a lot smarter at 40mm. Too big for me.

  • Beefalope

    I think these are very ugly watches.

  • Berndt Norten

    I smell Parnis parts. I wonder what % of these watches is Chinese?

    • SuperStrapper

      At a glance I thought you said you smelled penis. I laughed.

  • Raymond Wilkie

    Can we have a WOW piece soon, it’s all been interesting enough, but a touch bland. Thanks

    • SuperStrapper

      Go back just one article.

      • Raymond Wilkie

        Sorry, i need to refresh more.

        • DanW94

          Ray, PLEASE rephrase that uncomfortably awkward statement that makes it seem like you’re about to use a feminine hygiene product : )

          • BiLL

            Just another super-boring Saturday over at Ray Wilkie’s house.
            All clunking and whooooooooshing.

  • the stainless looks great, but the size are too big IMO. I thought we were moving away from big pieces?

    • SuperStrapper

      Who’s “we” ?

      • We = Watch Consumers.

        • SuperStrapper

          I’d just stick to speaking for yourself.

  • Grumpy Cat

    I am reading the comments below and feeling tension within this fine community. I think we need to move into watches and footwear accessories in addition to cars to ease the tension a bit.

  • I agree, they look like overpriced Nixons.

  • Grumpy Cat

    I went to the Tsovet website and this is the story on the SMT-FW44. “The TSOVET Automatic SMT-FW44 Swiss Made watch was Inspired by the WWI infantryman’s field watch, the SMT-FW44 answers the same call to synchronize and coordinate movement, but it does so within the business and social battlefields of today.”
    I was a bit surprised it was an inspiration from a trench watch. Here is a phot of a trench watch from this website: http://www.lrfantiquewatches.com/Achel-s-WWI-Elgin-Trench-Watch.html. I don’t really see much similarity. https://uploads.disquscdn.com/images/4b530daf1e574ef24c00459e75b8f710261085593e3647fa01dccc83173e0fe6.jpg

    • BiLL

      The worst kind of ad copy is English as a second language ad copy.

      • ??????

        I remember I bought a Chinese tea once and I even saved the instruction, because how they translated it was hillarios 🙂
        1. Open pack tea.
        2. Type 3 tea spoons and pour in mouth.
        3. Pour boiling water over.
        4. Enjoy the harmony sensational of flavors!

        After pouring the boiling water in your mouth you’ll definitely have “sensational of flavors”

        • BiLL

          I remember getting a cookie fortune that said something like
          “Maybe someday soon you walk on moon next century.”
          Which I prefer to “You are a very kind person” or “You have friends from many walks of life”…those aren’t fortunes.

          And their lucky numbers never work on the lotto.

          • egznyc

            Absolutely right. A fortune is a prediction about the future, not a nice saying.

  • harveyspecter

    the white dial one could be acceptable but the black is too much in the panerai “homage” territory to get any respect from me. With this budget getting a nomos with in-house movement is much more sensible move.