Tudor Watches To Return To US Market In 2013

Tudor Watches To Return To US Market In 2013

tudor_pelagos_watch

For the last 3-4 years, we've been speculating that Rolex (who owns Tudor) would be keen to return the Tudor sub-brand to the United States market where it has been absent for a long time. Rolex itself has dominated the US, likely fearing that the lower-priced Tudor brand would act as a competitor. With Rolex owning at least 25% of the luxury watch market, it was in their best interest to not fix what wasn't broken. However, over the last few years, Tudor watches have been increasingly different from those of Rolex. While Tudor watches are produced alongside Rolex timepieces, they use ETA-sourced Swiss watch movements versus movements made in-house at Rolex. It appears as though the time has come where Rolex feels that Tudor can live with its higher-priced brethren in the important US market.

Tudor-Heritage-Chrono

A few months ago sources at Rolex seemed to unofficially suggest that Tudor was coming back. First there was increased media attention in the US when it came to working with the watch media, and other murmurs that a Tudor return was imminent. Today Rolex announced the creation of the Tudor Watch USA, LLC subsidiary. In the coming month expect to see Tudor watches appear in both Rolex stores and other retailers (though selectively at first). You can see a recent aBlogtoWatch review here on the Tudor Pelagos. tudorwatch.com

via Hodinkee

  • tobygilles

    Any idea if this may be the first of a number of important countries they return to, Ariel? I wonder if this is a success whether Tudor may come back to the UK?

  • DangerussArt

    A Pelagos will be mine. :)

  • MarkCarson

    The watch is the second photo looks pretty nice (with the red accents and nylon strap). We need more info on stuff like that!

  • qudths

    I really like the heritage (especially the snowflake hands vs the mercedes hands), but I feel that if I’m going to pay that kind of money, I’d much rather find a vintage sub.

  • http://deboulle.com/ DenisBoulle

    The Second Photo Watch with black straps looking Awesome. I love it. Thanks sharing here…

  • http://deboulle.com/ Livefyre

    The Second Photo Watch with black straps looking Awesome. I love it. Thanks sharing here…

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  • DanielPatrick35

    Oh yes… Whenever the hell Tudor updates their website to show Authorized Dealers, I will be buying an original Red Fastrider… I’ve wanted that watch since they came out two years ago! But seriously guys… Do I have to call EVERY Rolex store to find out who’s going to sell Tudors once they officially hit?!?!?!?!? Isn’t this brand supposed to be younger and more “plugged in?” Don’t you want my money? Am I talking to myself? I am? Oh well… I WANT A FASTRIDER!

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