Watch What-If: Bell & Ross BR01 Heritage

Watch What-If: Bell & Ross BR01 Heritage

"Watch What-If" is a special column on that asks the playful question "what if an iconic watch you know and love was offered in a different style?" The idea embraces a good timepiece's core design and has fun by offering new colors and material concepts to stimulate your senses. These ideas may be provocative, artistic, or just plain silly. This is about fun, Photoshop, and the celebration of wrist watch design and experimentation. The original design we work off will always be at the bottom of the article. The designs are brought to life by Beau Hudspeth who does the artwork and concepting after he and I choose the models and styles to focus on. Ideas and comments are more than welcome. Enough response may even lead to a round two of design. You are also encouraged to suggest watches that make it into the Watch What-If section here on

Watch What-Iffed: Bell & Ross BR01-92 Heritage

Art & Concepting in collaboration with Beau Hudspeth.

  • Kris C

    Some pretty interesting ideas, but I don’t know if any of them really stepped outside of B&R’s actual comfort zone: I could see most of these being part of their actual product lineup.

    Would be interested in seeing a radical ‘what if’ based on a Speedmaster Professional or even a Reverso.

  • trj66

    The yellow and the Da Vinci versions would actually be reasonable for B&R.

    Re: Kris C: A radical WI on a Speedmaster Prof. would be somewhat the same as the last WI based on the Rolex Submariner, but a extreme makeover of the Reverso would be a laugh – even if it’s my favorite watch of all time.

    BTW: a WI applied to Hublot would be pointless as the brand already is trying every possible (and impossible) incarnation of the Big Bang.

    • Kris C

      @trj66 no, think the chronograph mkes it different: a 3-hander really just gives color options, but what if the Speedy movement were rtated to bullhead configuration? or even just destro? or if the sub dials were spaced/sized differently, etc.

      This is just an excersize in visualizing things that won’t (and usually shouldn’t) be realized, so we should see watches that have lots of options to screw with.

      Agree on the hublot, and even ROO; so many iterations on those already, if suggestions here were not copyrighted, I think they may actually be used by the brands in practice. they’ll have to run out of ideas sooner or later: they aready have watches paying homage to nightclubs and highways.

  • Greblixx

    It looks so refreshing for the so tired Bell§Ross brand. It’s amazing what you can do with just a bit more color and fantasy, instead of skulls and homage to the Stone Age. They should hire you and Beau immediately to save the company from bankruptcy.

    • admin

      Glad you like the designs. I don’t think Bell & Ross is having financial issues though.

  • Pauls Watches

    I like these watches.

  • nickorloff


    Well done! A great idea – which of us hasn’t played watch designer before?

    Loved the pink Sub (where can I buy one for my wife?). I’m not sure about the B&R, but the red hands with matching stitching is sort of cool.

    What’s next? Pointless to suggest you try this with the Big Bang (I doubt you can out bling JCB) so maybe it’s time to see what you can do to the Speedmaster??

    • admin

      Way ahead of you….