Watches Of The 2014 Brazil World Cup

Watches Of The 2014 Brazil World Cup


Soccer (football) teams (clubs) from around the world will compete for about a month in various cities around Brazil from June 12-July 13, 2104 during the 2014 FIFA World Cup games. One of the most watched sports event around the world, the 2014 World Cup may easily break worldwide viewing records and will have a minimum of about 600 million to well over a billion viewers. That is a lot of eyes, and watch brands both mainstream and luxury are doing their part to be a part of the Brazil World Cup action.

Rather than discuss all the competing World Cup soccer teams, aBlogtoWatch will explore the major watch brands competing for viewer attention, and identify who they are backing, be it player or team.



Sponsoring: Official watch of the 2014 FIFA World Cup

Special 2014 World Cup Watch Models: Big Bang UNICO FIFA WC Official Watch

Approximate Average Brand Price Range: $20,000 - $40,000



Sponsoring: Bulova is the official timekeeper and watchmaking partner of Manchester United (England).

Special 2014 World Cup Watch Models: Percheron Manchester United

Approximate Average Brand Price Range: $795 - $2,595 (up to $42,000 for their 24k gold watch) for Bulova Accu Swiss


TAG Heuer

Sponsoring: Player Cristiano Ronaldo, who currently plays on the Real Madrid Spanish team and will be the Captain of the Portuguese team for the 2014 World Cup. He is an official TAG Heuer brand ambassador.

Special 2014 World Cup Watch Models: None as of yet.

Approximate Average Brand Price Range: $2,000 - $7,000

maurice lacroix football barcelona

Maurice Lacroix

Sponsoring: Official timing sponsor of FC Barcelona (Spain)

Special 2014 World Cup Watch Models: None as of yet

Approximate Average Brand Price Range: $2,000 - $6,000


Audemars Piguet

Sponsoring: Football player Leo Messi (currently playing for FC Barcelona) is an official Audemars Piguet brand ambassador.

Special 2014 World Cup Watch Models: Limited edition Leo Messi Royal Oak Chronograph

Approximate Average Brand Price Range: $20,000 - $50,000



Sponsoring:  Rotary is the Global Official Timekeeper of Chelsea FC (England).

Special 2014 World Cup Watch Models: Chelsea FC Special Edition

Approximate Average Brand Price Range: $100 - $1000

  • antjay

    I think you will find that it is a competition between national teams not “(clubs)”. At least you know a bit about watches.

  • Ulysses31

    Ah, Brazil – the land of restraint.  The Brazilian branding thoughtlessly applied to that Hublot makes it look like a POS, frankly (OK, more so).  Yeah, let’s just put a bloody sticker on the back of the watch – that screams class and workmanship, that does.  Cover up that beautiful movement.  As for the rest, the AP looks classy here and the Omega beats them all.  Luxury brands associating with a sport that appeals to the lowest common denominator of humanity is rarely a match made in heaven, even if you ignore the fact that the vast majority of football fans could never afford these watches.

  • DG Cayse

    Ahhh…yes…soccer. Quite a popular endeavo(u)r.
    In this mish-mash of excess the Tissot offering get my vote for simplicity, legibility and good use of colo(u)r.

    It conveys the image of…”sporty” quite well.

  • DG Cayse

    antjayYes…soccer clubs…bringing meaning to the term ‘hooliganism’ to the sports venue near you.

  • Oelholm

    antjay Wondered about this as well – not really that many World Cup-related items here.

  • Zeitblom

    I’m shocked to see a reputable brand like rotary lowering itself to the level of r. Mille and hublot

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  • ryanpmcau

    Clearly these clubs and national teams do have enough fans that can afford these watches to make sponsoring the teams a viable endeavor.

  • Ulysses31

    ryanpmcau As I said, the vast majority of fans couldn’t afford these and there’s nothing in common with them and the elite few who could.  For wealthy watch companies with plenty of cash to throw around, even misguided or foolish endeavours are economically viable.

  • ryanpmcau

    Ulysses31 They (the watch companies) obviously see value in it.   Without knowing the price tag on the particular sponsorships it’s hard to say if the deals were economically sound.  So outside of Yachting, Polo, Horse Racing and Rowing, what sporting teams should aspirational brands sponsor? 

    For the record, the average income of an EPL fan is £40,000.  Assuming that figure (which comes directly from the EPL’s sponsorship deck) it probably doesn’t make sense for a brand like Hublot to sponsor the league or one of its teams, but it shouldn’t dissuade a brand similar to Omega from partnering with a club (assuming a fairly valued sponsorship).  Plenty of people in the previously mentioned average can swing a $5k watch.

  • emenezes

    Is the Parmigiani a tongue-in-cheek watch with a banana strap?  The Tissot is perhaps the only one that manages to achieve the link with the event and the sport (one of the chrono dials is dedicated to timing a soccer game, including overtime) while not looking dated on July 14.  It has a great potential to remain a fave among young soccer fans the world over, for the national team has a great following outside Brazil too.

  • nuvolari

    Also Hublot is partner or sponsor of the Federacion Mexicana de Futbol and both released Hublot Classic Fusion, Edición Especial Federación Mexicana de Fútbol

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  • MisterDeal

    IWC is a frequent sponsor of the German team, doing official limited team chronos and the like, and both the current German coach and American coach (also the former German coach) were rocking sweet IWC chronos. And I swear I saw one of the Dutch coaches wearing the Tudor Heritage Ranger with the camo strap…