Winwatch Puts RFID Tags In Watch Crystals

Winwatch Puts RFID Tags In Watch Crystals

Winwatch Puts RFID Tags In Watch Crystals   watch industry news

Winwatch Puts RFID Tags In Watch Crystals   watch industry news

The debate over how to reduce the damages from replica watches has been raging on for a while. There is no way to stop the watch replica market, but their might be an easier way to determine which watches are fake. Plus, such technology could be used to identify and mark watches with much greater precision. That is exactly what Winwatch intends to do with their development of small RFID (radio frequency ID) tags that it will place inside of watch crystals. In fact, they see three major areas that such crystals will have. Those being, countering the counterfeit watch market, improving the manufacturing and supply chain process, as well as providing an ability to provide far superior customer support. They certainly have a good point is the special new crystal can be seamlessly integrated into the existing method of watch manufacturing.

Winwatch, based in Switzerland and has several pending patents on this technology. They have just announced the release of a stater test kit for watch makers who want to experiment with the new products. The kit will arrive with: 1 EPC/RFID Reader + 1 testpiece with watchcase/crystal/RFID-gasket + 10 samples RFID-gaskets + 1 demo software. It isn't free, but the cost should be very aggressive given that Winwatch is trying to encourage adoption of the technology. The starter sets should be available in a few months.

Winwatch Puts RFID Tags In Watch Crystals   watch industry news

The RFID tags can be planted into both mineral and sapphire crystals - which is good. The RFID tag is tiny, and placed directly in the center of the crystal over the spot where the hands usually connect. This will diminish it being see as this is the spot least observed on a dial. These are major issues of importance to me, because one wants to make sure that if a watch company adopts these crystal based RFID tags, they won't detract from the basic user experience. I truly do get excited to see the application of modern technology applied to watch making that has a reputation for being staid (to say the least) at times.

There is a lot to look forward to as well. Customer service people who actually know what you are talking about. Watches that can be tracked in various supply or shipment chains as well as imbued with special information (as you know the amount of info that you can place on a watch is limited). The information in the RFID tags can even be updated. Such as when a watch has been serviced, etc... A potential barrier to seeing these watches in too many places is the high cost of materials. Winwatch is a business and as such may charge too much which will be a problem now as watch companies are looking to reduce costs. Look out for more details soon. Hopefully watches with built in RFID tags will be available within a year's time.

4 comments
dbaleckaitis
dbaleckaitis

Seems silly to have it in the crystal......  Now if you crack or chip the crystal you get to send it back to Switzerland to get a new crystal.   I would think having the tag on the movement would be of more importance especially if they have in house movements. 

BIG CHRONO
BIG CHRONO

Unfortunately, this chip doesn't have a homing
device as part of its abilities. If the watch
is stolen, the always active tracer can lead
police right to the watch, & possibly the cul-
prit(s). Regrettably, that extra technology
also boosts the cost to undesired levels.

john batten jr
john batten jr

just hope they don,t want to put these in people. i just saw a documentary on castro. in one picture he is shown wearing two watches on his right arm. i can only assume it wasn,t a statement about capitalistic conxpicous consumption as much as keeping track of moscow time. didn.t he have access to a gmt?

admin
admin

There are many interesting implications to these tags... "big brother" ones as well. Something to consider.

Trackbacks

  1. [...] Looking to simultaneously trick your employees into thinking you love them and keep better tabs on their whereabouts? If so, you should definitely look into handing out Winwatch-approved timepieces as “performance incentives,” which should be sporting an oh-so-telling RFID tag in the near future. The Switzerland-based outfit has just announced plans to patent an RFID-enabled crystal gasket that would be placed in luxury wristwatches, and while they’re pushing it as a way for companies to weed out counterfeit products, we’re sure the privacy advocates in attendance can think of far darker applications. Samples are slated to start shipping out later this autumn, which means your window to snag a non-voyeuristic watch is hastily closing. [Via ABlogToRead] [...]

  2. [...] Winwatch quer etiquetas de RFID no seu seguinte relógio de pulso – o que pode dar errado possivelmente? Cuidando simultaneamente engana os seus empregados no pensamento que você os ama e guarda melhores etiquetas no seu paradeiro? Nesse caso você deve investigar definitivamente a distribuição de cronômetros Winwatch-aprovados como "estímulos de realização," que deve estar divertindo-se um oh portanto narração etiqueta de RFID no perto do futuro. O equipamento situado na Suíça acaba de anunciar planos de patentear uma gaxeta cristalina RFID-permitida que seria colocada em relógios de pulso luxuosos, e enquanto eles o estão empurrando como um caminho de companhias a extirpar produtos falsificados, estamos seguros que os advogados de isolamento na assistência podem pensar em aplicações muito mais escuras. As amostras são cobertas com ardósia para começar a expedição depois neste Outono, que significa que a sua janela para atrapalhar um relógio de non-voyeuristic está fechando apressadamente. [Via ABlogToRead] [...]