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aBlogtoWatch Founder Ariel Adams Interviews Microbrand Leaders At MicroLUX Chicago In New Video Playlist

aBlogtoWatch Founder Ariel Adams Interviews Microbrand Leaders At MicroLUX Chicago In New Video Playlist Watch Industry News

As microbrands continue to become a major force in the watch industry, the market has responded to this enthusiasm in the past few years with the launch of boutique brand-centric trade shows. One of the fastest growing examples of these shows is MicroLUX, which hosted two events in Los Angeles and Chicago in 2019. This was a brilliant chance for enthusiasts of all stripes to examine wares from 36 microbrands across the horological community and witness up close the state of this quickly shifting market segment.

In order to get the best picture of the state of the microbrand landscape heading into 2020, aBlogtoWatch owner, publisher, and editor-in-chief Ariel Adams sat down with diverse marques displaying at MicroLUX Chicago 2019 for a series of in-depth interviews exploring a broad range of topics surrounding the present and future of the industry, including representatives from Monta, Techne Siduna, Aloha Watches, AXIA Time, Ultramarine, SWC, S&B, TWELF-X, Farr & Swit, and Whatsonthewrist. Discover a new favorite microbrand or dive deeper into an existing favorite by checking out the playlist of interviews on YouTube today!

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  • Neil Willenson

    Great, I will be sure to check out these videos.

  • SuperStrapper

    You know this is his site, right?

    • Raymond Wilkie

      Of course I do.
      I want the walking torch one.

  • funkright

    I’d sooo go to this in Seattle (or Vancouver Canada) if it ever comes out this way!!

    • Rich

      Hi, funkright! Ya never know. It could be a possibility one day, but we’ll be in Los Angeles this Spring with microLUX LA.

      • funkright

        Another reason to visit LA. Every in Las Vegas? I am there next month…

        • Rich

          Not Vegas next month. But we hope to see you in LA. Official announcement will be soon.

  • Independent_George

    I just got through watching most of these videos. I like this format for interviews, Somali pirates be damned. It’s much more engaging than reading a transcription.

  • Gokart Mozart

    Not seen the video but is Ariel wearing an official AP t-shirt?

    That could be my first AP ?

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